If you’re an accountant who’s trying to establish your niche, serving Amazon sellers is a great option. Consider this: there are over 2 million sellers registered on Amazon, and approximately 2,975 sellers join Amazon every single day. That’s a sizeable pool of potential clients that you can target, right off the bat.
On top of that, these folks are raking in quite a bit of cash. All in all, marketplace sellers made $118.57 billion in 2017 — that’s a good indication that they’ll be able to outsource their accounting and bookkeeping to a professional such as yourself.
Now, here’s the million dollar question: how do you grow your Amazon FBA client base, and reach out to more Amazon sellers? In this article, we’ll walk you through 6 strategies that you can use to do just that. Let’s jump right in!
1. Set up a dedicated website
If you’re trying to sell your services as a professional, you’ve got to have your own website. If you don’t have your own site, this signals to your potential clients that you’re inexperienced, and that you don’t know what you’re doing. This means they won’t take you seriously!
On the bright side, setting up a website is pretty straightforward, and you can easily get it done within one day. If you want to use WordPress, all you need to do is purchase a domain name, get a hosting plan, set up your site with a free theme, and finally, customize your site. Alternatively, there are other site builders such as Weebly, Wix, and Squarespace; most of these come with drag-and-drop editors so you can tweak the look and feel of your site easily.
Wondering how much all this will cost? All in all, you can set up a website for $50 or so, although the costs stack up quickly if you purchase a premium theme for your website, or buy expensive plugins to use. If you want to invest in building a great-looking website, that’s perfectly fine, but at the end of the day, you really don’t need your website to be too fancy. As long as it displays your portfolio and testimonials, and it allows potential customers to contact you easily, you’re good to go!
2. Join Amazon seller groups
An easy way to grow your eCommerce clients is to look for and join Amazon seller groups, and engage with the members in these groups. For instance, you can find Amazon seller groups from all over the world on Meetup.com. Plus: here’s a list of 300+ Facebook Groups for Amazon Sellers.
Take note, though, that some of these groups might have pretty strict rules that prohibit members from soliciting or advertising their services. Before you post about your services within a group, be sure to check the rules governing the group; if these aren’t clearly worded, you can always message the admins and ask if advertising is allowed.
In the case that advertising is allowed, a good approach would be to become an active member of the group before plugging your business. So: participate in the conversations going on, get to know some of the other members, and then promote your business. This makes you seem less salesy and aggressive, and it increases the chances of other members being receptive.
Another way that you can go about doing this is to offer help and advice to members in the group, and throw in a quick one-liner at the bottom of your post to plug your services. For example, you might compile a mega list of FAQs that Amazon sellers typically have about accounting and bookkeeping; once you do this, you can also try asking the admins of the group to pin your post at the top so that members can refer to it easily.
At the end of the post, mention that you’ve been helping Amazon sellers take care of their accounting for X years and counting, and throw in your email or link to your website if possible. Remember to keep track of the post and reply the comments/questions that you get quickly; you can also Private Message the members who have commented on your page, and pitch your services to them.
3. Run PPC ads on Google
If you want to grow your Amazon FBA client base quickly, one of the most effective ways you can do this is to run ads on Google.
Yes, there are plenty of ways in which you can market your business, but running ads will bring you the most potential clients in the shortest amount of time. Say you want to do the whole social media thing, for example, and you decide to set up a Facebook business page and start posting about your services. While you might get people looking at your posts, these views might come from your mother’s friend, your acquaintance from high school, or even your ex. Basically: you’re taking a shot in the dark.
If you run Google ads, though, you can target keywords that are relevant to your business (such as: “Amazon accounting services”). Because you’ll be serving your ads to folks who are actively searching for Amazon accountants, you know that these people are high qualified and are likely to convert into customers. Instead of directing the traffic you get from your Google Ads to your website, set up a landing page which is focused on encouraging your website visitors to do the one thing that you want them to do (eg: sign up for a consultation, obtain a quotation).
For those of you who are new to Google Ads, here’s a quick crash course: you can sign up for an account here; once your account has been approved, and you’ve input your billing information, you’ll be able to create your very first ad campaign. Because Google operates on a bidding system, what you’ll spend on Google depends on what keywords you target. Keywords that are highly competitive (and are bidded on by a ton of advertisers) are more expensive, while keywords that are non-competitive (and are bidded on by less advertisers) are less expensive. To learn more about Google ads, read Google’s guide.
4. Partner with a UK eCommerce accounting firm
If you’re struggling to close clients on your own, it might make sense for you to partner with an eCommerce accounting firm, and work for them as an independent contractor. Seeing as these companies are engaging you on a freelance basis, they’ll probably discuss job scope and pricing with their clients themselves, then communicate the requirements and outsource the work (or a portion of the work) to you at a lower price.
For those of you who are new to freelancing, this is a good way for you to build up your portfolio. Once you’ve got quite a few projects or clients under your belt, you can gradually stop working with these accounting firms, and try and win new clients on your own accord. You wouldn’t want to do anything unethical and poach your existing clients, but you might be able to ask for testimonials and referrals.
5. Attend Amazon seller conferences
Amazon seller conferences are the perfect opportunity for you to network and meet new clients; if you want to grow your ecommerce clients, you should definitely look out for these conferences, and join as many of them as possible!
Once you’re at a conference, work the floor, and speak to as many Amazon sellers as possible. To generate more leads at Amazon seller conferences, we recommend that you come prepared with a “carrot” that you can dangle. For instance: you can mention that you’re hosting a free webinar that discusses the top 5 accounting mistakes that Amazon sellers make, and that you’d love to offer them a spot. This way, you can get their contact information and add them to your list of “potentials”.
Once the conference is over, make sure you follow-up with everyone you meet. You can simply email these people to confirm their attendance for your webinar; take this opportunity to build a relationship, so that it’s easier for you to upsell them when the time comes.
6. Come to A2X’s Amazon Accounting meetups
To round off our list of methods on how to grow your Amazon FBA client base, here’s one last tip… come to A2X’s Amazon Accounting meetups, where you can meet and mingle with potential clients! Here at A2X, we work with plenty of accounting and bookkeeping firms; we also serve a huge database of Amazon sellers who are in need of accounting services. You never know — you might just meet your next client at our meetup!
A final word on how to grow your eCommerce clients
For all the freelancers and business owners out there: the hustle never ends. You’ve got to keep working at growing your client base, and keep meeting and talking to new people. The good news, though, is that it will get easier with time. As time passes, you’ll refine your pitch; you’ll also get a feel for which leads you’ll be able to convert, and which aren’t ready to buy yet. Here’s to growing your Amazon seller client base, and reaching greater heights in 2019!