Accurate Financials for Ecommerce Mastery Greg used A2X to fix previous errors to ensure accuracy moving forward. When new business owner, Greg Pfundstein took over online sunglasses retailer, Dubranchet in 2019, he thought it would be easy to integrate his sales channel, Shopify, with his accounting software, Xero. Greg learned that hard way that it is not as easy as it looks and quickly ended up with a mess on his hands.
Aprio Cloud and A2X Aprio Cloud is something of a trendsetter among US accounting firms. The business started in 2011 as HPC Accounting, and unlike most firms at the time, focused on providing value-based services, rather than charging clients hourly rates. In 2019, they have been rebranded as Aprio Cloud following being acquired by Aprio, an award-winning Top 50 CPA Advisory firm.
Aprio Cloud is known for being an early American adopter of Xero and has now added QuickBooks and Netsuite to their technology stack.
From single mum to CEO of 60+ employees After unexpected circumstances left Brittany Brown as a solo mum (with no education to fall back on), she decided to go back to school and get her accounting degree. She was about to graduate and was being actively recruited by some of the ‘Big Four’ public accounting firms in North America, but she could tell they weren’t the right fit. She took a job with a small, local accounting firm instead, but around the same time, client accounting services were growing – and the idea sparked the start of Brittany’s own firm, LedgerGurus.
Riding the early wave of eCommerce accounting In 2011, when husband and wife duo Scott and Patti Scharf founded their eCommerce accounting firm Catching Clouds, Amazon dominated the online shopping sphere. Over a decade later, the market has exploded with Shopify, Etsy, Walmart, eBay and international Amazon iterations joining the fray. As one of the first accounting businesses to specialise in eCommerce, Catching Clouds has gone from strength to strength, taking on larger clients, going beyond simple bookkeeping and recently merging with Acuity.
From humble beginnings to specialists in eCommerce Around eight years ago, Steve Blackmore was working from home in the UK – he’d just started his own accounting practice. He admits the first six months were a steep learning curve, with new clients slowly trickling in, but it wasn’t long before it became his full-time gig. Over time, the growth led to leasing an office and hiring more staff, including his son Oliver.
The best of both worlds: accounting and technology As a Certified Practising Accountant (CPA) and self-confessed IT ‘geek’ – with an entrepreneurial mindset – it’s no surprise that Brad Golchin is always at the forefront of accounting and business tech.
Over 15 years ago, he started Wise Advice, an accounting practice that today specialises in enabling ecommerce growth. With extensive experience in accounting, business, training and IT, Brad and his team are experts in technology integration – and it’s saving their clients time, money and stress.
If you’ve ever watched a scary movie, you’ve likely experienced that moment of smug disbelief when a character runs directly into danger against all better judgment. Yelling at the screen does nothing to deter them, and it’s no surprise when they meet their grisly end and become another cautionary tale.
While there aren’t too many crazed killers or nasty monsters in the world of ecommerce accounting, ask any accountant or bookkeeper, and you’ll discover plenty of horror stories.
If you’re an Etsy seller concerned about whether you should be collecting sales tax yet, or how to remit it, then this guide is for you.
Sales tax can get confusing.
Not only does every US state have its own criteria for when to pay but rates, rules, and filing frequencies differ too.
But you’re not in it alone.
There are plenty of ways you can successfully handle your sales tax that shouldn’t sink your business.
This is a guest post from our friends at Bookkeeper360, experts in tech-driven accounting solutions for business owners that want more time back to focus on their business.
When you boil down financial reporting, you find two vital elements for your business—accuracy and speed.
If you’re an owner or financial professional at an ecommerce organization, financial accuracy is a well-understood aspect of your business. That said, speed is just as important.
In 2022, the US is estimated to have spent over $875 billionon retail ecommerce sales. By the end of 2025, this figure is expected to surpass $1.33 trillion.
When Amazon was founded, the internet was relatively new and sales tax was something cemented in bricks and mortar. People shopped on streets, not online, so a physical address was enough for states to keep tabs on businesses.
Today, an ecommerce business might have no address or multiple.
Accurate Amazon accounting is a must.
The best thing you can do for your ecommerce business is to build an accounting framework that scales and nurtures your success. What does this look like?
Great accounting software and the support of a specialist Amazon accountant.
Whether your accountant just helps you get set up or supports you full time, their help and advice can be invaluable to the growth of your Amazon store.
Accounting connector app permanent addition to Jay Kimelman’s digital toolbelt Jay Kimelman has his hands in many different pots. Over the past 20 years, he’s been the CFO of a pharmaceuticals company, helped to design, build and deploy SAP-based ERP solutions for Siemens Hearing Instruments, and started – then sold – a nutraceutical manufacturing business.
He’s all about the tech – a workflow automation expert and self-proclaimed “recovering appaholic”. So it makes sense that in 2011, Jay rolled everything he knew about accounting and systems into one – launching his cloud-based accounting firm.
Accountancy firm targets Shopify space with help of A2X Two years ago,CloudCounting was - as owner Tracey Newman puts it - a general accountancy practice. Fast-forward 24 months, the firm has made a name for itself as specialists in ecommerce accounting, specifically for Shopify sellers. The shift has been purposeful and organic.
“We always try to go to market as a best-practice accountancy firm”
This reflects the way the accounting industry is changing - at lightning speed.
How A2X lets Acuity do more for their clients Acuity is a US-based accounting firm that specialises in bookkeeping and accounting for small businesses. They are tech leaders in the accounting field, and are always looking for ways to make their work more efficient and save money for clients.
A2X - which helps them automate some complex processes, get accurate numbers, and speed up their results - does just that. After implementing A2X and seeing the difference it made, the team at Acuity recommends it to all their Amazon clients.
A2X, bookskeep, and accrual accounting bookskeep is a US-based bookkeeping firm that specialises in ecommerce businesses. They’ve been around since 2014, and have been an A2X partner since 2017. bookskeep has a high number of clients using QuickBooks Online, although they’re seeing an increasing number of Xero users too.
Recently, the bookskeep team helped a client who needed to rebuild their financial records in order to sell their business - and they realised the true value of A2X.
The three Ss of Blubooks Accounting: streamline, scale, succeed With a love of all things eCommerce and accounting and hands-on business experience, Eoin Coney and Andrew from Blubooks Accountingare helping clients streamline their bookkeeping processes so they can scale quickly and succeed. To do that, Blubooks uses a mixture of digital tools including Xero, QuickBooks, TaxJar and Stripe – and the latest addition to its tech-stack is A2X.
The best of both worlds To say Eoin Coney and Andrew live and breathe ecommerce accounting is a bit of an understatement.
Using A2X to create valuable partnerships with clients Brighter Accountinghas integrated A2Xinto its well-curated digital tech-stack to help it step into the world of eCommerce accounting and add true value to its clients. Discover how Brighter Accounting uses A2X, alongside other digital tools like QuickBooks Online, Xero, Zoom and TaxCalc, to bring seamless automation to tedious, time-consuming tasks.
Committed accountants and business partners Gemma Wheatley was a high-level corporate accountant with demanding hours.
bookskeep paves a profit first path for ambitious ecommerce sellers Discover how Cyndi Thomason built her bookkeeping empire from the ground up with the help of smart digital tools like A2X. These days, bookskeepis thriving, helping ecommerce businesses turn healthy profits, and Cyndi (now a bestselling author) has cemented herself as a leading figure in the ecommerce accounting community.
Juggling work and mum life As with many accountants, Cyndi Thomason’s career started in the corporate world.
Singapore cloud-based firm streamlining small business digital operations using A2X Discover how Singapore accounting firm Harvest Accounting is using A2X to streamline eCommerce client operations, saving hours on month-end processes, and uncovering financial insights that will help business owners make better decisions. Advocates of the Xero ecosystem, the firm has made A2X a part of its “gold standard” accounting tech-stack alongside Google Business, Dext, Practice Ignition and Futrli.
Bringing cloud-based accounting to Singapore Back in 2018 when Xero first launched into Singapore, Matthew Phua saw a business opportunity.
Empowering businesses with accurate eCommerce accounting Read how US bookkeeping business, Henke Bookkeeping, discovered A2Xand is using it to simplify and automate processes for its clients, eliminating the guesswork and uncovering reliable financial data. Founder Erika Henke combines A2X with QuickBooks Online, Google Docs and LastPass to deliver bookkeeping services that empower her eCommerce clients to reach their growth goals.
Entrepreneurial spirit and desire to expand Erika Henke knows her numbers.
How A2X has been a key player in Catching Clouds growth Ecommerce accounting firm, Catching Clouds, based in the US, works with established ecommerce sellers producing a turnover of between one and $50 million. They’re considered leaders in the mid-to-high-range seller market because of their focus on high-quality tech to help their clients automate business operations.
Co-founder Scott Scharf has worked hard to create a well-known, high-tech brand - working closely with other leading tech brands like Xero and Gusto.
More time to help eCommerce clients flourish Discover how Australian accounting firm Creditte uses A2X to automate bookkeeping processes, saving hours of data entry. With that time, the team can focus on high-value advisory tasks that will help clients build better eCommerce businesses. Connected to Xero, Microsoft 365, DataDear, Hubdoc, HubSpot, Dext and Teams, A2X delivers seamless service – and makes it easy for Creditte to work alongside other suppliers like Full Stadium and Practice + Pixels.
Tidy eCommerce accounts, deeper financial insights Follow UK chartered accountants RDS Limitedon their journey transitioning into eCommerce accounting, and how A2Xensures clients save time – and have access to accurate financial data they can use to grow their businesses. Founder Barry Roberts uses A2X along with Xero, Inform Direct, Comma, Hubdoc and a digital marketing agency, enabling his team to help eCommerce businesses be the best they can be.
Taking the headache out of eCommerce Nine years ago, Barry Roberts saw a gap in the market.
Sarah Korhnak helps remove the mystery – and misery – of running a small business Explore how US bookkeeper Sarah Korhnak integrates A2X with her business, not only saving her time and giving her clients access to accurate financial data in real-time but making training new hires easy too.
Alongside QuickBooks Online, Dropbox, Google Drive, Loom and Process Kit, A2X is the cherry on top of a simple digital setup, making it easy for Sarah’s business to grow so she can service more clients and spend more time at home with her kids.
A2X and Sequentia: bookkeeping dragon slayers After ten years running the books for his wife’s varied ecommerce businesses, Steve Chase knew he had something to offer the market. In spring of 2017, he opened Sequentia Solutions, operating from San Antonio, Texas.
Steve says he’s always been fascinated by supporting customers in the online space with bookkeeping, regulations and compliance.
“So many entrepreneurs have truly really cool products or services to sell online, but they become so overwhelmed with tech and compliance, they’re pulling their hair out at the end of the day.
“Who doesn’t want to spend less time on their accounts?” says Precision Bookkeeping This UK accounting and bookkeeping firm reveals how it’s using A2X to eliminate 10 hours of manual reconciliations per month. With automated processes, its clients have more time to enjoy growing their businesses.
The seamless integration between Xero and A2X provides accurate sales summaries across different eCommerce channels, without the fuss of manual data manipulation.
Automation is the key to precise bookkeeping After six years working at an accountancy firm he joined straight out of college, Simon Edwards was ready to branch out.
Less stress for Krissy Justice and her monthly reconciliations Krissy Justice has a wealth of knowledge and experience – between her time in the corporate world and running her own business venture, she has 25 years under her belt in accounting and finance.
TenKey Management & Bookkeeping Services started as an “add-on business”, something Krissy did on the side while working as a director of finance. But in 2018, things had kicked up a notch.
Helping clients help themselves How Totally Booked uses A2X to give clients clarity Totally Bookedis about more than just bookkeeping. The company aims to help small businesses boost their profitability by saving time and money on their accounting processes.
The business started six years ago when founder Kelly Gonsalves found herself out of a job – and at a loose end. Although it grew out of necessity, it has carved out its niche in the industry, specialising in e-commerce with a huge range of Amazon, Etsy, and eBay sellers as clients.
Bean Ninjas & A2X: Shopify sellers hitting 8-figure target Over the years, accounting expert Bean Ninjashas zeroed in on a specific segment of the eCommerce market, honing its skills and building a powerful tech stack along the way. As founder Tracey Newman explains, A2Xis still a key part of that package, along with other big-name tech solutions like Xero, Dext and Klaviyo.
Some businesses start with one type of client and broaden their scope as they grow.
Helping clients turn their eCommerce accounting onto autopilot Combining the power of people and technology, Unloopis helping eCommerce founders gain control of their finances, using digital tools like A2X to put their accounting on autopilot. Together with other big-name systems like Xero, QuickBooks, Dext, Hubdoc, DEAR, Slack, Zoom, ClickUp and Loom, Unloop and its clients are headed for lightning-fast growth.
From public to eCommerce accountant As with many professional CPAs, Michael Pignatelli cut his accounting teeth at one of the well-known ‘Big Four’, Deloitte.
Accurate ecommerce accounting without the fuss
for Shopify, Amazon, Walmart, eBay and Etsy businesses.