Advertising

How To Create A Shopify Pinterest Marketing Strategy

Estimated reading time: 7 minutes, 30 seconds. Pinterest is the digitized version of the corkboard above your desk. It’s that vision board that holds all the ideas and inspiration you want to save for later. Today, that often involves wishlist products, and as such, Pinterest has become a marketing tool for ecommerce sellers. Forget judging a book by its cover. In 2021, people are judging books by their pins. So let us share with you a template for getting your Shopify store on Pinterest, and everything you need to know about rich pins, buyable pins for Shopify, how to use Pinterest for business in 2021, and how you can sell on Shopify and Pinterest without a website.

Etsy Tips To Grow And Improve Your Business

Estimated reading time: 9 minutes, 30 seconds. So you’ve got an Etsy store, and it’s doing ok - maybe even well, but you’re keen to grow? Great, you’re in the right place. There are plenty of ways to make your store bigger and better, and not all of them cost you money. That’s what this blog is about: our top Etsy tips, both free and paid, for improving your business and taking it to the next level.

Etsy Advertising Guide: Grow With Promoted Listings & Ads

Estimated reading time: 15 minutes. Spending money advertising your Etsy store might feel a bit daunting. How much should you spend? Is it worth it? Will you see any return, and how quickly? In this guide, we’ll explore exactly what your Etsy advertising options are, both on and off the site. We’ll also cover the free things you can do to boost sales, and ensure that you’ve maximized every opportunity to succeed on Etsy - paid and unpaid.

eBay Promoted Listings: Is It Worth The Investment? [Guide]

Estimated reading time: 10 minutes 30 seconds. eBay’s promoted listings enable sellers to advertise inside the eBay platform. It’s a simple way to boost exposure for your items, and eBay shows these ads to more active buyers. In their words, by using their promoted listings, you’ll “market to who matters, when it matters”. Of course, there’s a price tag attached. As a seller, you’ll need to weigh up the benefits of this additional exposure against the cost of advertising on eBay.

Amazon Accounting Meetup Summary: Atlanta, Georgia - June 6th

Estimated reading time: 13 minutes 30 seconds. On June 6th, 2018, we hosted a meet-up for Amazon sellers, accountants, and people involved in the ecommerce space. This meet-up was held after the first full day of Xerocon in Atlanta, Georgia. We were privileged to have Brandon Wasser and Cat Fogarty present as guest speakers. Brandon Wasser is a Senior Account Manager at Bookkeeper360. Through this role, he has learned a great deal about emerging technologies and trends that are shaping the way we shop, and how businesses need to evolve in order to thrive in an ever-changing environment.

Walmart Advertising Strategy Guide: How To Harness The Power Of Performance Ads

Estimated reading time: 13 minutes. “Retail e-commerce sales projected to pass 4 trillion (14.6% of total retail sales) by 2020.” - Interana Competition is rife in ecommerce, and that’s only set to increase. Whilst studies say that the number of us blocking ads has gone up, that doesn’t mean we should give up on advertising altogether. This is why performance-based advertising is so popular - you only pay for desired actions once you’ve received them.

How to Drive Traffic to your Shopify Store

Marketing tips and tricks on how to drive traffic and sales You’ve launched your Shopify store – congratulations! Now that you’ve set up shop and you’re ready to market your products to the world, the next step is to think about how you’re going to drive traffic to your online store. You need customers! As an e-commerce merchant, attracting new customers and driving organic or paid traffic to your website is key to all parts of your business; brand awareness, customer engagement, sales and return purchases.

The Top 10 Best Shopify Apps to Increase Sales

Estimated reading time: 7 minutes 30 seconds. You’ve set up your Shopify store and now you’re ready to grow your business, and that means increasing sales. Shopify’s App Store is full of free and paid plugins you can easily integrate and use to your advantage. Too much choice, though, makes it hard to know where to invest your time – and sometimes money. So, we’ve done the research for you, compiling a list of the top ten apps you need to grow your turnover and revenue.

Amazon Promotion and Sponsored Products Accounts

Specific Amazon codes in Xero The other day I was going through my amazon seller fees for the month. I recently launched my first effective Amazon promotion and wanted to see what it looked like in my accounting software. Mostly, I wanted an overview of how much I have given away in order to create the recent promotion related sales. I use A2X and when I did my initial mapping “Amazon Promotion” was not mapped.