Amazon Australia, Threat or Opportunity?
Amazon is preparing to launch online product sales in Australia in the next few weeks. As everyone knows, Amazon is the Western world’s largest online retailer, offering customers almost any product, delivering almost anywhere, and all at very competitive prices. Australia and New Zealand are relatively small markets, and Amazon’s arrival will be transformative. For businesses selling products in Australia or New Zealand, whether they’re manufacturers, startups, store retailers or online sellers, Amazon Australia could be a dire threat or an unprecedented opportunity, or both.