Riding the early wave of eCommerce accounting In 2011, when husband and wife duo Scott and Patti Scharf founded their eCommerce accounting firm Catching Clouds, Amazon dominated the online shopping sphere. Over a decade later, the market has exploded with Shopify, Etsy, Walmart, eBay and international Amazon iterations joining the fray. As one of the first accounting businesses to specialise in eCommerce, Catching Clouds has gone from strength to strength, taking on larger clients, going beyond simple bookkeeping and recently merging with Acuity.
From humble beginnings to specialists in eCommerce Around eight years ago, Steve Blackmore was working from home in the UK – he’d just started his own accounting practice. He admits the first six months were a steep learning curve, with new clients slowly trickling in, but it wasn’t long before it became his full-time gig. Over time, the growth led to leasing an office and hiring more staff, including his son Oliver.
Etsy sellers, arguably, have more to account for in their books than other ecommerce sellers.
Keeping track of all the costs involved in creating a product, and then selling it, is essential to ensuring you make a profit in the end. If you want to grow, that is. In this Etsy accounting guide, part of our Etsy accounting hub, we’ll be covering all the key things that sellers like you need to know, and do, to successfully manage your books.
For the love of tech After 15 years working as an accountant, Philip Oakley decided it was time for a change. He took the part of his job he loved the most – the tech – and started helping businesses find the right cloud solutions to sell their products and services online. Fast-forward 13 years and OutserveWeb has partnered with some of the biggest names in cloud tech including Shopify and Unleashed.
Have you ever stood in a store, about to buy a product, and then quickly checked online to see if it’s cheaper?
Yeah, you’re far from alone.
We live decidedly multichannel lives these days. As customers, we have choice.
It might be shopping through ecommerce sites, brick-and-mortar stores, social media, or market stalls. And we expect our favorite brands and products to be there waiting for us across a variety of mediums.
eBay is the second most popular shopping site in the world.
But Etsy has seen up to a 7000% year-on-year increase for some of its categories. When choosing between Etsy and eBay, it might feel like you’re picking between giants.
Well, you are.
The key to choosing your platform is to consider your product, your customers, and the goals you have for your business.
Etsy and eBay offer different opportunities - and the way you interact with them might determine just how much money you can make on each.
There are Etsy shops getting almost 50% more sales because of one simple differentiator. According to an Etsy study, it’s due to offering buyers multiple payment options (compared to shops with just one payment method).
It turns out that ecommerce customers have certain expectations when it comes to buying online, and a lack of payment options is up there in the top 6 reasons people abandon carts.
Since 41% of shoppers have abandoned a transaction during checkout in the past year, it’s a good time to optimize your checkout experience to ensure you’re not losing sales.
“Pushing a company agenda on social media is like throwing water balloons at a porcupine.”
Erik Qualman, author and motivational speaker. It’s no secret that social media is a powerful tool for businesses.
But its power lies in engaging with the right audience in the right way, which is not an easy thing to nail. Particularly when audience interests, needs, and expectations change.
Simply posting an ad or a product is not enough.
If you’re an Etsy seller concerned about whether you should be collecting sales tax yet, or how to remit it, then this guide is for you.
Sales tax can get confusing. Not only does every US state have its own criteria for when to pay but rates, rules, and filing frequencies differ too. But you’re not in it alone. There are plenty of ways you can successfully handle your sales tax that shouldn’t sink your business.
The rapid expansion of ecommerce has had a similar impact on the fulfillment sector.
By 2027, global ecommerce fulfillment is expected to be worth $113.6 billion. According to Etsy, you’re far from alone if you’re worried about shipping:
“It’s normal to feel a little anxiety around the delivery and handling process – in fact, it’s one of the most common concerns new sellers have.”
Etsy. Consumers want fast, free and sustainable shipping today.
If you’re an Etsy seller in the UK and want to better understand its fees, then you’re in the right place.
You won’t just be charged for listing items on Etsy.
Depending on which services you use from the platform, you could be paying numerous fees to run your business. There are ways to manage and reduce them, but you need to know exactly what to expect and how to track them to do this.
Listen up, talented artisans. If you’re eager to share your creations with the world but unsure whether Etsy or Amazon is the right space for you, don’t go away. Etsy is an established marketplace of similar sellers that saw a growth of 160% in its habitual buyers last year (2020). The ecommerce giant that is Amazon has a dedicated section for handmade products, giving sellers like you access to its unparalleled visitor numbers.
So you’ve got an Etsy store, and it’s doing ok - maybe even well, but you’re keen to grow? Great, you’re in the right place.
There are plenty of ways to make your store bigger and better, and not all of them cost you money. That’s what this blog is about: our top Etsy tips, both free and paid, for improving your business and taking it to the next level.
Amazon gets around 200 million unique visitors every month. Amazon Handmade gives crafty sellers and makers the chance to get their original products in front of this same audience, and it comes at a slightly different price. This article will explain all you need to know about Amazon Handmade fees, other requirements for selling on Amazon Handmade, and how to simplify the fee process.
In this blog about Amazon Handmade fees:
Unlike other marketplace facilitators, Etsy has a niche. And the success of the top-selling products on Etsy may have just as much to do with the sellers and how they operate as what the items are themselves.
Best-selling items change all the time. So instead of giving you a fish, we are going to teach you to fish.
This guide will explore who sells on Etsy, who buys on Etsy and why this should dictate your strategy.
Spending money advertising your Etsy store might feel a bit daunting.
How much should you spend? Is it worth it? Will you see any return, and how quickly?
In this guide, we’ll explore exactly what your Etsy advertising options are, both on and off the site.
We’ll also cover the free things you can do to boost sales, and ensure that you’ve maximized every opportunity to succeed on Etsy - paid and unpaid.
Etsy is the home of the makers, the doers, the dreamers, and the creators.
Original, vintage, and hand-made products are Etsy’s trade. So naturally, it attracts crafty sellers wanting to share their talents and skills.
But Etsy is an ecommerce platform first and foremost - one with a trade value of $2 billion on the NYSE.
Selling on Etsy successfully takes more than simply signing up and listing a product.
“Sellers control the most important factors in Etsy search placement.”
Etsy. Etsy SEO is worth your time. Still one of the top digital marketing strategies for the greatest return, SEO for Etsy can be broken down into a few key areas for relatively straightforward application.
The only challenging thing about SEO is that it’s a journey, not a destination. You’re never really done with SEO, whether on Etsy or elsewhere.
What do a pair of snowboarding, outdoor enthusiasts, and an urban apartment-dwelling creative have in common? All were entrepreneurial founders of two of the most popular and successful ecommerce businesses in the world to date: Shopify and Etsy. They built the tools to enable imaginative sellers like you to bring your products to the world.
But which is right for your business?
If you sell craft, handmade or vintage items (which meets Etsy’s criteria), and you’re unsure whether to kick off with Etsy marketplace or go solo with Shopify, this guide is for you.
On 26th May 2021, we took part in a webinar with Insightful Accountant to discuss how ecommerce sellers need different kinds of accounting support based on their selling platform. We explored what’s changed and still changing, the key accounting challenges for each type of seller, and trends emerging within the industry. Armed with these insights, ecommerce accountants can anticipate the changing needs of their clients this year and better serve them in their journeys.
As an Etsy seller, creativity comes naturally to you. But if coming up with a good Etsy shop name has thrown you off your game, you wouldn’t be the first. Equally problematic is if you’ve already come up with your preferred store name, but tragedy strikes, and your name has been used by another Etsy shop.
Not knowing where to begin is expected, but we’ve got you covered.
Instead of heading back to the drawing board without a lick of inspiration, use this guide to ignite your creativity.
So you’re thinking about joining the Etsy family? Exciting!
Etsy is the platform for creatives, where imagination comes to life and buyers love personal touches. It’s all about the hand-made, human feel, but it does need to start with some techy steps first. Setting up your Etsy seller account is very easy, and this article will show you exactly how (as well as the crucial next step). In this article on how to set up an Etsy seller account:
Are you considering turning your hobby into a business using the Etsy marketplace?
Well, you’ll be joining a platform that gets around 81.9 million buyers these days looking for handmade goods just like yours.
Before you dive in though, we invite you to lower the tools for a moment and funnel that creative flow into a top-notch Etsy business plan. It’s crucial to understand exactly what your business does, its identity and how it’s going to function so that when it comes to making costly decisions, you have a road map to guide you.
Having apps that automate parts of your to-do list is great, but if they don’t talk to each other, you still need to mediate.
With the plethora of app options out there today, developers have already solved this problem for us and continually update and upgrade the way our tech solutions communicate. We have become masters of automation, and Etsy sellers are just as much invited to the party as any other seller.
Time is one thing you can’t buy and if you’re an Etsy seller, it’s probably safe to assume that you already need as much of it as possible to create.
Bookkeeping is fundamental to the survival and growth of your business, so it needs your attention and your investment. Fortunately, neither of those things need to be significant - not with the technology that allows you to work smarter, not harder.
Etsy is for the makers and creators.
If you’re an Etsy seller, it’s probably safe to assume that you didn’t open a store wanting to focus all your time on managing its accounting.
As you’ll no doubt be aware, your bookkeeping has to be a priority. Fortunately, there are some excellent software options, apps, and integrations out there all designed to make your life as easy as possible.
And if you’ve already signed up to QuickBooks, you’re halfway there.
If you’re an Etsy seller, you’re likely driven by creativity and probably didn’t get into business to manage bookkeeping.
Accounting might not be in your comfort zone, but even if it is, there are quicker and more accurate options for managing it besides manually inputting data.
This way, you can get back to what you do best: Making.
Apps and integrations are beautiful things, but you need to understand how they work with, and optimize, one another to get the best out of them.
To all the makers, designers and craftspeople out there, get ready to spend less time on your accounts and more time creating. Today, we are excited to announce the launch of A2X for Etsy. Etsy sellers will now be able to integrate A2X with their stores and accounting software for accurate, seamless accounting. Etsy: “Keep Commerce Human” A niche marketplace dedicated to all things handmade and original, it is Etsy’s mission to keep people at the heart of ecommerce.
There are thousands of ecommerce apps and integrations on the market today all trying to solve problems for sellers.
Whether it’s accounting, fulfilment, customer management, marketing or tax compliance, business owners are able to design a tech stack that perfectly services their unique needs and goals, and removes much of the requirement for human input. As much as a customized infrastructure is an incredible resource, having numerous separate apps poses a tricky challenge: How do you get them talking to each other?
Penny perfect month-end for Cindy Smith and clients A2X saves ECommerce Accounting LLC hours of manual reconciliation Cindy Smith has worked as a CPA her entire adult life – it’s her bread and butter.
Several years ago, her son and his wife started an eCommerce business and Cindy offered to take care of the books. But she quickly realised that the world of eCommerce came with a raft of complexities.
The three Ss of Blubooks Accounting: streamline, scale, succeed With a love of all things eCommerce and accounting and hands-on business experience, Eoin Coney and Andrew from Blubooks Accounting are helping clients streamline their bookkeeping processes so they can scale quickly and succeed. To do that, Blubooks uses a mixture of digital tools including Xero, QuickBooks, TaxJar and Stripe – and the latest addition to its tech-stack is A2X.
The best of both worlds To say Eoin Coney and Andrew live and breathe ecommerce accounting is a bit of an understatement.
More time, less stress How using A2X helped Cardology build its business Cardology does anything but your standard greeting cards. The company designs and produces clever, laser-cut cards that transform into 3D works of art – and the concept has proved incredibly popular.
With his wife and sister, David Falkner co-founded Cardology in 2014. In just seven years, the business has gone from strength to strength, selling a huge range of wholesale cards through Amazon, Etsy and their website.
Tidy eCommerce accounts, deeper financial insights Follow UK chartered accountants RDS Limited on their journey transitioning into eCommerce accounting, and how A2X ensures clients save time – and have access to accurate financial data they can use to grow their businesses. Founder Barry Roberts uses A2X along with Xero, Inform Direct, Comma, Hubdoc and a digital marketing agency, enabling his team to help eCommerce businesses be the best they can be.
Sarah Korhnak helps remove the mystery – and misery – of running a small business Explore how US bookkeeper Sarah Korhnak integrates A2X with her business, not only saving her time and giving her clients access to accurate financial data in real-time but making training new hires easy too.
Alongside QuickBooks Online, Dropbox, Google Drive, Loom and Process Kit, A2X is the cherry on top of a simple digital setup, making it easy for Sarah’s business to grow so she can service more clients and spend more time at home with her kids.
“Who doesn’t want to spend less time on their accounts?” says Precision Bookkeeping This UK accounting and bookkeeping firm reveals how it’s using A2X to eliminate 10 hours of manual reconciliations per month. With automated processes, its clients have more time to enjoy growing their businesses.
The seamless integration between Xero and A2X provides accurate sales summaries across different eCommerce channels, without the fuss of manual data manipulation.
Automation is the key to precise bookkeeping After six years working at an accountancy firm he joined straight out of college, Simon Edwards was ready to branch out.
Helping clients help themselves How Totally Booked uses A2X to give clients clarity Totally Booked is about more than just bookkeeping. The company aims to help small businesses boost their profitability by saving time and money on their accounting processes.
The business started six years ago when founder Kelly Gonsalves found herself out of a job – and at a loose end. Although it grew out of necessity, it has carved out its niche in the industry, specialising in e-commerce with a huge range of Amazon, Etsy, and eBay sellers as clients.
How A2X helped Patio Pet Life sort out its messy accounts Patio Pet Life is unique. The California-based company runs a subscription service that delivers swatches of fresh grass in plastic trays to pet-owners who don’t have outdoor space, so their dogs can do their business on the porch or patio.
Owner Mike Moore started the business with his wife Devon back in 2015. It began as a small-scale operation, with Mike driving around their home city of Newport to deliver trays on weekends.
Helping clients turn their eCommerce accounting onto autopilot Combining the power of people and technology, Unloop is helping eCommerce founders gain control of their finances, using digital tools like A2X to put their accounting on autopilot. Together with other big-name systems like Xero, QuickBooks, Dext, Hubdoc, DEAR, Slack, Zoom, ClickUp and Loom, Unloop and its clients are headed for lightning-fast growth.
From public to eCommerce accountant As with many professional CPAs, Michael Pignatelli cut his accounting teeth at one of the well-known ‘Big Four’, Deloitte.
Accurate ecommerce accounting without the fuss
for Shopify, Amazon, Walmart, eBay and Etsy businesses.