Marketing

The Ultimate Shopify Facebook Marketing Guide

Consider this for a moment. Facebook currently has 2.89 billion active users. Out of those, 1.84 million people are daily visitors. And users spend an average of 38 minutes per day on Facebook - and, they like it. The potential for a smart Shopify Facebook marketing strategy is huge. So don’t go anywhere. In this guide to Shopify marketing on Facebook: Table of Contents Who Uses Facebook These Days?

The Definitive Shopify Marketing Resource

“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.” Steve Jobs, ex-CEO and co-founder of Apple.  As a Shopify store owner, you’ll no doubt know that marketing is important for your business.

Ecommerce Marketing With A2X’s Denym Bird

This article is a summary of a video interview conducted for the Ecommerce Back Office Facebook group. This group is a community of ecommerce business owners, sellers, accountants, and anyone else involved or interested in selling online. It is always open to new members, and there you’ll find interviews like this one, discussions, polls, and new connections across the world. Check it out here. In this blog, our Marketing Manager here at A2X, Denym Bird, spills the beans on what he’s learned about marketing online over the years.

The Ultimate Shopify Instagram Guide

There are a billion people on Instagram. That’s about one eighth of the world’s population. If you’re interested in tapping into Instagram’s huge potential with its Shopify app integration, you’ve landed in the right place. We’re here to help you set up your feed, build your strategy, and leverage this powerhouse app. This guide will talk you through why you should connect Shopify and Instagram, how to actually do it, how to use Instagram in today’s world and how to maximize it as a sales channel.

How To Create An Amazon Affiliate Store [Ultimate Guide]

If you’re interested in earning commission through Amazon affiliate links, then this guide is for you. 81% of brands now rely on affiliate marketing to promote their business. And 40% of US merchants report that affiliate programs are their top customer acquisition channel. So where better to begin (or continue) your affiliate marketing journey than with the ecommerce monolith that is Amazon.com. But you have to be approved to do it, and there is more than one way to get paid to send people to Amazon.

How To Create A Shopify Pinterest Marketing Strategy

Pinterest is the digitized version of the corkboard above your desk. It’s that vision board that holds all the ideas and inspiration you want to save for later. Today, that often involves wishlist products, and as such, Pinterest has become a marketing tool for ecommerce sellers. Forget judging a book by its cover. In 2021, people are judging books by their pins. So let us share with you a template for getting your Shopify store on Pinterest, and everything you need to know about rich pins, buyable pins for Shopify, how to use Pinterest for business in 2021, and how you can sell on Shopify and Pinterest without a website.

Etsy Tips To Grow And Improve Your Business

So you’ve got an Etsy store, and it’s doing ok - maybe even well, but you’re keen to grow? Great, you’re in the right place. There are plenty of ways to make your store bigger and better, and not all of them cost you money. That’s what this blog is about: our top Etsy tips, both free and paid, for improving your business and taking it to the next level.

Etsy Advertising Guide: Grow With Promoted Listings & Ads

Spending money advertising your Etsy store might feel a bit daunting. How much should you spend? Is it worth it? Will you see any return, and how quickly? In this guide, we’ll explore exactly what your Etsy advertising options are, both on and off the site. We’ll also cover the free things you can do to boost sales, and ensure that you’ve maximized every opportunity to succeed on Etsy - paid and unpaid.

How To Sell On Etsy: Everything You Need To Know [Guide]

Etsy is the home of the makers, the doers, the dreamers, and the creators. Original, vintage, and hand-made products are Etsy’s trade. So naturally, it attracts crafty sellers wanting to share their talents and skills. But Etsy is an ecommerce platform first and foremost - one with a trade value of $2 billion on the NYSE. Selling on Etsy successfully takes more than simply signing up and listing a product.

Etsy SEO Guide: Everything You Need To Know [Ultimate Guide]

“Sellers control the most important factors in Etsy search placement.” Etsy.  Etsy SEO is worth your time. Still one of the top digital marketing strategies for the greatest return, SEO for Etsy can be broken down into a few key areas for relatively straightforward application. The only challenging thing about SEO is that it’s a journey, not a destination. You’re never really done with SEO, whether on Etsy or elsewhere.

Amazon SEO Guide: How To Rank At The Top Of Search Results

Every year, around a million new sellers join Amazon. With around 4,000 items selling on the platform every minute, there’s no shortage of buyers for that hefty seller base. But a competitive edge is everything, and it makes good financial sense to start with the freebies. Search Engine Optimization is free. You might already associate SEO with blogs or websites, but it’s just as important for ecommerce platforms. Optimizing your listings for search engines is an effective way to get people from Google to your Amazon store.

Amazon Automation Guide: How To Simplify Your Business

Automation is the process of letting the technology we’ve created do the leg work for us. Machines can do so much that we don’t need to do ourselves, and often better than us. By automating those tasks, we get to preserve our time for the things human beings can add value to with experience, intuition, and nuance—the strategy part of the business. But like most things today, the options of technology out there can be a little overwhelming.

Etsy Integration Guide: How To Simplify Your Etsy Business

Having apps that automate parts of your to-do list is great, but if they don’t talk to each other, you still need to mediate. With the plethora of app options out there today, developers have already solved this problem for us and continually update and upgrade the way our tech solutions communicate. We have become masters of automation, and Etsy sellers are just as much invited to the party as any other seller.

A2X’s Idiot-Proof Guide to Making Money with Amazon FBA

Let’s be frank, most people don’t start an Amazon FBA business to simply break even. It doesn’t matter whether it’s a hobby, your side hustle, or full-time income – you want your Amazon FBA business to be making you money and it can. Selling on Amazon FBA in 2021 is still worth it, there is plenty of money to be made if you go about it the right way.

eBay Promoted Listings: Is It Worth The Investment? [Guide]

eBay’s promoted listings enable sellers to advertise inside the eBay platform. It’s a simple way to boost exposure for your items, and eBay shows these ads to more active buyers. In their words, by using their promoted listings, you’ll “market to who matters, when it matters”. Of course, there’s a price tag attached. As a seller, you’ll need to weigh up the benefits of this additional exposure against the cost of advertising on eBay.

Scaling Your Walmart Seller Business: Walmart Marketplace Knowledge Base

As a business owner in the ecommerce sector, you’ll be well aware of the benefits of online market platforms. Rather than deal with the expense and the time-consuming process of building your own ecommerce platform, it makes sense to leverage ones that are already thriving. You might already be an aficionado on Amazon and Shopify, so perhaps it’s time to diversify and join the Walmart Marketplace. Or maybe you’re just starting out as an online entrepreneur, and want to plan ahead.

Walmart Advertising Strategy Guide: How To Harness The Power Of Performance Ads

“Retail e-commerce sales projected to pass 4 trillion (14.6% of total retail sales) by 2020.” - Interana Competition is rife in ecommerce, and that’s only set to increase. Whilst studies say that the number of us blocking ads has gone up, that doesn’t mean we should give up on advertising altogether. This is why performance-based advertising is so popular - you only pay for desired actions once you’ve received them.

Walmart vs. Amazon: The Changing Landscape For Ecommerce Sellers

Walmart is one of the most recognizable brands in the world. With a momentous footprint in the US, the giant has moved into ecommerce and is taking it by storm. Almost anyone can sell on Amazon. Merchants are in their millions which makes competition rife, selling strategies complex and standards strict. It’s likely that you are already selling on Amazon, and may be intrigued by the new kid on the block - what does Walmart offer that Amazon doesn’t, and should you be getting a piece of the pie?

Accounting for Facebook Shops with A2X for Shopify

Learn how A2X can integrate with Facebook Shops in order to give you automated and accurate accouting for your business. There’s no other digital marketing opportunity quite like social media. It’s one of the easiest ways to spread the word about your brand, engage potential local and international customers – and ultimately grow your e-commerce business. Facebook has dominated the social media market for a decade. Not only is it the platform of choice for connecting with family and friends, but it’s also the go-to marketing tool for most business owners.

The Authentic Buyer’s Guide to Shopify Automation

Shopify is one of the biggest names in ecommerce, so big that it’s hard to remember a time when the platform didn’t exist. Over the past 15 years, Shopify has well and truly carved its name into the web application hall of fame, offering traditional retailers and entrepreneurs alike the freedom and wealth of ecommerce. With a myriad of different ecommerce platforms available to today’s keen entrepreneurs, there are many reasons why Shopify’s star shines so bright.

How to Offer Free Shipping on Shopify to Boost Sales

Boost your sales with a free shipping incentive Free shipping is well proven to be one of the most enticing offers that online stores can give their customers. When used effectively, it can increase the total amount a person is willing to spend at your store. But sometimes e-commerce sellers are hesitant to offer free shipping because they fear they’ll lose out – free shipping isn’t exactly ‘free’ after all, someone still has to pay for it.

How to remove ‘Powered by Shopify’ from your store

Simple instructions for removing Shopify’s branding By default, when you create a new Shopify online store, the branding ‘Powered by Shopify’ is automatically added in two different places: the first, your store’s footer, and the second, on your store’s password page (if your website is password protected or not yet live). This is to let customers know that you have used Shopify to build your online store. For some Shopify sellers, the ‘Powered by Shopify’ brand isn’t a bother.

How to Change Your Store Name on Shopify

As a new Shopify store owner, choosing the right name for your business can be a mammoth task. When you do finally decide on a name and set up shop, it’s natural to consider a name change. Maybe you’ve found a name that better aligns with your brand than the one you first chose. Perhaps you’ve decided to shift into a different niche market – or, you simply changed your mind.

11 Actionable Shopify SEO Tips for Your Shopify Store

It’s the age-old question any business faces: how do you get more customers? For Shopify retailers, it’s not a simple matter of building a beautiful store to draw shoppers. To increase your online visibility, you need to make it easy for your customers to find you. This is where you can use search engine optimisation (SEO) to improve your store’s ranking, organic website traffic, and ultimately, customer purchases. Think of SEO as external signage on a physical store, without it, how are customers to know what you sell, let alone where to find you?

How to Drive Traffic to your Shopify Store

Marketing tips and tricks on how to drive traffic and sales You’ve launched your Shopify store – congratulations! Now that you’ve set up shop and you’re ready to market your products to the world, the next step is to think about how you’re going to drive traffic to your online store. You need customers! As an e-commerce merchant, attracting new customers and driving organic or paid traffic to your website is key to all parts of your business; brand awareness, customer engagement, sales and return purchases.

The 11 Best Shopify Apps for Dropshipping Stores

Have you always wanted to start your own dropshipping business? Perhaps you’re already an online entrepreneur looking for ways to better manage your dropshipping processes. There’s no shortage of apps for Shopify sellers, but there’s a handful that stands out from the crowd for dropshipping, specifically. When you are looking for the best for your business, consider the following: Does the app let you choose your products and instantly sync your selection to your Shopify store?

The Best Apps to Fully Automate Your Shopify Store

As a seller, you’ll know the beauty of ecommerce is that you can run your business and sell your products from anywhere, to anyone in the world. While that creates accessibility and flexibility, it doesn’t necessarily make business any easier. Automating your store functions is the best way to streamline your ecommerce business, removing the manual work, so you can concentrate on more valuable tasks; the ones necessary to growing your business.

The Top 10 Best Shopify Apps to Increase Sales

You’ve set up your Shopify store and now you’re ready to grow your business, and that means increasing sales. Shopify’s App Store is full of free and paid plugins you can easily integrate and use to your advantage. Too much choice, though, makes it hard to know where to invest your time – and sometimes money. So, we’ve done the research for you, compiling a list of the top ten apps you need to grow your turnover and revenue.

Amazon FBA Business Plan Template

So you’ve ticked off everything on your business plan checklist down to a T. All products are ready to be listed, supply arrangements sorted, distributor partnerships signed, all packages properly labelled, and Amazon system records on point. Great! So you’ve got an FBA business. Or do you? If you’ve made it to this stage, the good news is that you’re off to an excellent start. The bad news? Listing products on Amazon is just the tip of the iceberg.