Accurate Financials for Ecommerce Mastery Greg used A2X to fix previous errors to ensure accuracy moving forward. When new business owner, Greg Pfundstein took over online sunglasses retailer, Dubranchet in 2019, he thought it would be easy to integrate his sales channel, Shopify, with his accounting software, Xero. Greg learned that hard way that it is not as easy as it looks and quickly ended up with a mess on his hands.
Aprio Cloud and A2X Aprio Cloud is something of a trendsetter among US accounting firms. The business started in 2011 as HPC Accounting, and unlike most firms at the time, focused on providing value-based services, rather than charging clients hourly rates. In 2019, they have been rebranded as Aprio Cloud following being acquired by Aprio, an award-winning Top 50 CPA Advisory firm.
Aprio Cloud is known for being an early American adopter of Xero and has now added QuickBooks and Netsuite to their technology stack.
Since Shopify’s inception in 2004, US ecommerce sales revenue has skyrocketed from $75 billionto $959 billionin 2021. In the last decade alone, the industry has multiplied itself almost five times over.
With the advent of ecommerce, the IRS had to adjust and catch up, which they did in 2018. Gone are the days where ecommerce sellers could turn a blind eye to their sales tax obligations.
Sales tax for Shopify sellers today must be a top priority, and as Shopify is not a marketplace facilitator, unlike platforms such as Amazon or Etsy, it won’t automatically do it for you.
In 2022, the US is estimated to have spent over $875 billionon retail ecommerce sales. By the end of 2025, this figure is expected to surpass $1.33 trillion.
When Amazon was founded, the internet was relatively new and sales tax was something cemented in bricks and mortar. People shopped on streets, not online, so a physical address was enough for states to keep tabs on businesses.
Today, an ecommerce business might have no address or multiple.
Accounting connector app permanent addition to Jay Kimelman’s digital toolbelt Jay Kimelman has his hands in many different pots. Over the past 20 years, he’s been the CFO of a pharmaceuticals company, helped to design, build and deploy SAP-based ERP solutions for Siemens Hearing Instruments, and started – then sold – a nutraceutical manufacturing business.
He’s all about the tech – a workflow automation expert and self-proclaimed “recovering appaholic”. So it makes sense that in 2011, Jay rolled everything he knew about accounting and systems into one – launching his cloud-based accounting firm.
Penny perfect month-end for Cindy Smith and clients A2X saves ECommerce Accounting LLC hours of manual reconciliation Cindy Smith has worked as a CPA her entire adult life – it’s her bread and butter.
Several years ago, her son and his wife started an eCommerce business and Cindy offered to take care of the books. But she quickly realised that the world of eCommerce came with a raft of complexities.
T3 Bookkeeping adds A2X string to bookkeeping bow Digital tools save Trinity Scott – and her clients – time Like many bookkeepers, Trinity Scott’s journey started with a degree in accounting. But after graduating from college, she found the idea of 60-hour weeks working for a big corporate not all that appealing. Her husband was in the military, and after his stint as a submariner in the Navy, the happy couple decided to start a family.
How A2X lets Acuity do more for their clients Acuity is a US-based accounting firm that specialises in bookkeeping and accounting for small businesses. They are tech leaders in the accounting field, and are always looking for ways to make their work more efficient and save money for clients.
A2X - which helps them automate some complex processes, get accurate numbers, and speed up their results - does just that. After implementing A2X and seeing the difference it made, the team at Acuity recommends it to all their Amazon clients.
A2X, bookskeep, and accrual accounting bookskeep is a US-based bookkeeping firm that specialises in ecommerce businesses. They’ve been around since 2014, and have been an A2X partner since 2017. bookskeep has a high number of clients using QuickBooks Online, although they’re seeing an increasing number of Xero users too.
Recently, the bookskeep team helped a client who needed to rebuild their financial records in order to sell their business - and they realised the true value of A2X.
How A2X helped Ficks Music focus on growth Ficks Music has carved out a very specific niche for itself. The business sells high-quality, well-curated classical sheet music online. Because so many brick-and-mortar music stores have gone out of business, they provide an essential service for serious classical musicians.
Ficks has its own online store, but the business is increasingly focused on selling through Amazon. The platform allows them to reach a wider audience and even manages their shipping and warehousing.
bookskeep paves a profit first path for ambitious ecommerce sellers Discover how Cyndi Thomason built her bookkeeping empire from the ground up with the help of smart digital tools like A2X. These days, bookskeepis thriving, helping ecommerce businesses turn healthy profits, and Cyndi (now a bestselling author) has cemented herself as a leading figure in the ecommerce accounting community.
Juggling work and mum life As with many accountants, Cyndi Thomason’s career started in the corporate world.
How A2X helped husband and wife duo get a handle on their business finances Peter Richardson and his wife have been running their ecommerce business for three-and-a-half years and currently make an annual revenue of approximately $750,000. Like many ecommerce businesses, they operate in a highly-competitive industry so understandably, they like to keep their playing cards close. But they’re unafraid to admit that before A2X, they were essentially running their business blind - something that could have been detrimental to their growth.
Explore how online consumer brand company Cap Hill Brands has quickly cemented itself as one of the top four aggregators in the US, and how A2Xplays a critical role in its mission to nurture ecommerce brands into thriving global businesses.
Taking ecommerce consumer brands to the next level With pandemic shopping and a new wave of online sellers entering the market, more and more Amazon aggregators are exploding onto the ecommerce scene.
A2X eliminates unnecessary data overlap, saving long-time e-commerce seller time and stress. It’s hard to believe that once upon a time, e-commerce wasn’t a thing, but that’s where Kate Whitegroatt’s story starts.
Around 17 years ago, back when #girlboss was non-existent, Kate had just finished her degree in chemical engineering – she came top of her class – and started her first job.
Outside of work, Kate loved to design and sew, and it wasn’t long before she was turning out custom-made orders for other people too.
How A2X has been a key player in Catching Clouds growth Ecommerce accounting firm, Catching Clouds, based in the US, works with established ecommerce sellers producing a turnover of between one and $50 million. They’re considered leaders in the mid-to-high-range seller market because of their focus on high-quality tech to help their clients automate business operations.
Co-founder Scott Scharf has worked hard to create a well-known, high-tech brand - working closely with other leading tech brands like Xero and Gusto.
Three hours to minutes – Smoothie Bomb reconciles thousands of payments in minutes Turning fussy eating into a booming business with a little help from A2X. There’s nothing more ironic than a qualified nutritionist specialising in family health and childhood nutrition – with a 13-year-old daughter who is “a really crappy eater.” But that’s exactly where Cinzia Cozzolino found herself just under ten years ago.
“I thought, ‘I’ve got to sort this out because it’s driving me nuts’,” she laughs.
Best of both worlds: Janson James starts bookkeeping firm after building seven-figure Amazon business. Janson James spent most of his career in corporate accounting, until one day he partnered with a colleague – and started an Amazon business selling sporting goods. Fast-forward five years and that side-gig is now a seven-figure company.
But that’s just the beginning of this story.
While Janson is still a co-owner, he’s stepped back from the day-to-day operations of his online store.
Selling Your Amazon Business How one Amazon seller prepared his business for sale using A2X As an Amazon seller, your financial accounts should offer insight into your business, showing successes and opportunities and helping to pinpoint trouble areas.
Then, when it comes time to sell, being able to give potential buyers a clear picture of financial health will help ensure you get the best price for your business.
This case study outlines some key steps for Amazon sellers and their accountants to gain ‘financial health’ and explains how they have successfully used A2X to ’tidy’ their books and go on to sell their businesses.
A2X and Sequentia: bookkeeping dragon slayers After ten years running the books for his wife’s varied ecommerce businesses, Steve Chase knew he had something to offer the market. In spring of 2017, he opened Sequentia Solutions, operating from San Antonio, Texas.
Steve says he’s always been fascinated by supporting customers in the online space with bookkeeping, regulations and compliance.
“So many entrepreneurs have truly really cool products or services to sell online, but they become so overwhelmed with tech and compliance, they’re pulling their hair out at the end of the day.
Less stress for Krissy Justice and her monthly reconciliations Krissy Justice has a wealth of knowledge and experience – between her time in the corporate world and running her own business venture, she has 25 years under her belt in accounting and finance.
TenKey Management & Bookkeeping Services started as an “add-on business”, something Krissy did on the side while working as a director of finance. But in 2018, things had kicked up a notch.
Digital tools a ‘no-brainer’ for e-commerce seller Craig Anderson – who also happens to be a CPA Jump on Craig Anderson’s LinkedIn page and it’s immediately apparent that he knows a thing or two about running a business.
Craig is a certified public accountant (CPA) with 19 years’ experience under his belt. He’s worked with accountants, bookkeepers and SMEs across a variety of industries, and started – then sold – his own practice.
Helping clients help themselves How Totally Booked uses A2X to give clients clarity Totally Bookedis about more than just bookkeeping. The company aims to help small businesses boost their profitability by saving time and money on their accounting processes.
The business started six years ago when founder Kelly Gonsalves found herself out of a job – and at a loose end. Although it grew out of necessity, it has carved out its niche in the industry, specialising in e-commerce with a huge range of Amazon, Etsy, and eBay sellers as clients.
How A2X helped Patio Pet Life sort out its messy accounts Patio Pet Lifeis unique. The California-based company runs a subscription service that delivers swatches of fresh grass in plastic trays to pet-owners who don’t have outdoor space, so their dogs can do their business on the porch or patio.
Owner Mike Moore started the business with his wife Devon back in 2015. It began as a small-scale operation, with Mike driving around their home city of Newport to deliver trays on weekends.
Accurate ecommerce accounting without the fuss
for Shopify, Amazon, Walmart, eBay and Etsy businesses.