Xero

Accurate Financials for Ecommerce Mastery

When new business owner, Greg Pfundstein took over online sunglasses retailer, Dubranchet in 2019, he thought it would be easy to integrate his sales channel, Shopify, with his accounting software, Xero. Greg learned that hard way that it is not as easy as it looks and quickly ended up with a mess on his hands. After integrating with A2X through their accounting firm and A2X expert, Bookkeeper360, Greg was able to offload the stress of bookkeeping and get better visibility into how his business was actually performing.

Aprio Cloud

Aprio Cloud and A2X Aprio Cloud is something of a trendsetter among US accounting firms. The business started in 2011 as HPC Accounting, and unlike most firms at the time, focused on providing value-based services, rather than charging clients hourly rates. In 2019, they have been rebranded as Aprio Cloud following being acquired by Aprio, an award-winning Top 50 CPA Advisory firm. Aprio Cloud is known for being an early American adopter of Xero and has now added QuickBooks and Netsuite to their technology stack.

How A2X Has Given Central 23 More Time For Fun

Entertainment company Central 23, was founded in 2016 by entrepreneurs and now co-CEOs Luke Shelley and Marcus Ereira. What started as selling just a single greeting card design to lifestyle retail giant Urban Outfitters, has now expanded into an entire product range. A range that continues to evolve and expand. Fast-forward to 2020 and they now sell to over 5000 stores globally and maintain a strong and growing online presence. Prior to 2020’s life-altering pandemic, Central 23 was primarily sold through brick and mortar stores.

Etsy Accounting Guide: Everything You Need To Know

Estimated reading time: 9 minutes. Etsy sellers, arguably, have more to account for in their books than other ecommerce sellers. Keeping track of all the costs involved in creating a product, and then selling it, is essential to ensuring you make a profit in the end. If you want to grow, that is. In this Etsy accounting guide, part of our Etsy accounting hub, we’ll be covering all the key things that sellers like you need to know, and do, to successfully manage your books.

The Ultimate Guide To Shopify Accounting And Automation

Estimated reading time: 16 minutes. Just about anyone can start selling online, but not everyone will be successful. Those success stories are founded on talent, creativity, and passion - but they also depend on excellent management of the money that drives them. Cash flow is like blood flow. It powers every organ of your business and if it’s not nurtured, maintained, and regularly vetted, it can cause serious, compounding issues. In the first part of our Shopify accounting hub series, we looked at the 8 setup steps to help you set the scene for your new venture.

How-To Guide: Seamlessly Integrate Shopify and Xero

Estimated reading time: 11 minutes. Automation is all about working smarter. It allows you to hand the repetitive tasks of your business, that demand accuracy and consistency, to software designed to handle this. As a result, you have more time to up-skill, learn and grow your business. If you are here, you have probably figured that much out already. Using Xero for Shopify brings you as a seller a host of great benefits and functionality options, so here, we will explore what these are and how to get started.

Accounting for Shopify: The Best Apps For Accounting | A2X

Estimated reading time: 10 minutes. Cloud-based apps and software have revolutionized the digital landscape for businesses and consumers alike. By removing the need to store everything on physical drives, and making information available at all times through the cloud, a new world of possibilities have emerged that simply weren’t possible 20 years ago. When it comes to accounting for your store’s transactions, cloud-based apps offer a wide range of ways to simplify your activities and free up more time to focus on higher value tasks.

Finding Your Specialist Ecommerce Accountant

Estimated reading time: 5 minutes. This guide is part of our Ecommerce Accounting Hub, fundamentals series. If you’ve been with us since the beginning, you’ll know how complex managing ecommerce accounts can be. And then there are the added layers of sales tax, inventory, and merging multiple channels to consider, all of which directly impact your books. To make sellers' lives easier, we have a directory of our trusted accounting partners based all over the world, so that you can find the expert, professional help you need.

How-to Guide: Xero eBay Integration

Estimated reading time: 5 minutes. Automating some parts of your business can majorly simplify the way it operates. You can save time and money by streamlining processes, increasing the efficiency of your business, and leaving less room for error. Sounds like a recipe for success - what’s not to like? Accounting must be done accurately in order for a business to thrive, so it makes sense to automate this part of your operations.

Xero Amazon Integration Guide [How To Set It Up]

Estimated reading time: 14 minutes. As a financial hub to help you record, crunch and analyze your sales, Xero is a great software option for Amazon sellers. Designed to grow with you, whatever size or stage you may be at in your business journey, Xero has your accounting covered. But whilst automating the transfer of your financial data from Amazon to Xero is a core step, it’s not the end of the road.

How To Integrate Etsy And Xero With A2X [Automation Guide]

Estimated reading time: 11 minutes, 30 seconds. If you’re an Etsy seller, you’re likely driven by creativity and probably didn’t get into business to manage bookkeeping. Accounting might not be in your comfort zone, but even if it is, there are quicker and more accurate options for managing it besides manually inputting data. This way, you can get back to what you do best: Making. Apps and integrations are beautiful things, but you need to understand how they work with, and optimize, one another to get the best out of them.

Why A2X for Xero Is A Great OneSaas Alternative

Estimated reading time: 4 minutes. There are thousands of ecommerce apps and integrations on the market today all trying to solve problems for sellers. Whether it’s accounting, fulfilment, customer management, marketing or tax compliance, business owners are able to design a tech stack that perfectly services their unique needs and goals, and removes much of the requirement for human input. As much as a customized infrastructure is an incredible resource, having numerous separate apps poses a tricky challenge: How do you get them talking to each other?

A2X Welcomes First UK Partner, AVASK Accounting and Business Consultants

Estimated reading time: 30 seconds. [Announcement made August 2017]. We are delighted to announce the introduction of our first UK partner AVASK Accounting & Business Consultants. AVASK and A2X have been working together since 2015. A2X has been essential in streamlining AVASK’s services, allowing their tax advisors and accountants to automatically fetch their clients’ latest Amazon settlement transactions and post summarised transactions directly to their accounting system. “A2X is an essential part of our day-to-day operations.

A2X Wins Xero Americas Industry Specific App of the Year 2018

Estimated reading time: 3 minutes. We’re thrilled to announce that A2X has been granted the Industry Specific App of the Year award at the Xero Americas Awards 2018. This award recognizes the fact that accountants and bookkeepers in North America (and throughout the world) are gaining significant amounts of value out of using A2X to automate their Amazon accounting. “The niche focus of A2X has really paid off… no other tool on the market nails Amazon payout reporting like the tool they’ve made.

How-To Guide: Easily Integrate Walmart With Xero

Estimated reading time: 4 minutes 30 seconds. Ensuring that your accounts are reconciled, accurate and up-to-date is easier said than done for most ecommerce sellers. It’s tricky enough for those selling only on Walmart Marketplace, but if you have a more diverse portfolio with multiple channels and potentially locations, balancing those books can be a real minefield. Unfortunately though, it is a crucial part of the business. Automating your accounting makes good business sense.

A2X and QuickBooks Online or Xero for Amazon Sellers

Updated October 2020. Estimated reading time: 4 minutes. Like all business owners, Amazon marketplace sellers make dozens of decisions every day. Some are minor, while others will affect the business for years to come. One significant decision is selecting an accounting system, or for those operating in the cloud, choosing between Xero and QuickBooks Online. These are the most widely-used and best-known cloud-based accounting systems most Amazon sellers will go for.

Accounting for Facebook Shops with A2X for Shopify

Learn how A2X can integrate with Facebook Shops in order to give you automated and accurate accouting for your business. There’s no other digital marketing opportunity quite like social media. It’s one of the easiest ways to spread the word about your brand, engage potential local and international customers – and ultimately grow your e-commerce business. Facebook has dominated the social media market for a decade. Not only is it the platform of choice for connecting with family and friends, but it’s also the go-to marketing tool for most business owners.

eBay Bookkeeping Made Simple With A2X

Estimated reading time: 5 minutes. It’s official! A2X for eBay is here, and we are excited to be a part of this ecommerce giant’s journey. Now, sellers on eBay’s global marketplaces can benefit from A2X’s award-winning ecommerce accounting offering and integrate it directly with Managed Payments and Xero or Quickbooks. And that global marketplace is rather large: Source. Any ecommerce seller will know that bookkeeping is an essential, albeit time-consuming, part of running their business.

A2X in London, Singapore and Toronto

The A2X team is currently spread out far and wide for a very busy end of year. Whether you are in London, Singapore or Toronto, there will be an event nearby. Giving you plenty of opportunity to meet the team and check out firsthand the new Shopify integration and the new VAT features for Amazon accounting with A2X.  A2X in London After a successful QuickBooks Connect 2019 in San Jose.

The Best Accounting Software and Tools for Shopify

Estimated reading time: 8 minutes. As a Shopify seller, having a good set-up is crucial for business growth and maintenance. If you’re an ecommerce seller on the hunt for the perfect accounting system, this article will explore why Xero and Quickbooks with A2X for Shopify are the best solutions on the market. Quickbooks Online See pricing plans. Intuitive Quickbooks Online is rated by many as the gold standard software for small business accounting – and they wouldn’t be wrong.

A2X named Emerging App of the Year finalist in Xero Awards 2019

Thanks to your incredible support over the years, A2X has been named a finalist in the 2019 Xero Awards in the Emerging App of the Year category for the release of our Shopify accounting tool, A2X for Shopify. The Xero Awards 2019 are all about recognising and celebrating diverse partner firms, apps and small businesses. Basically, it celebrates those who are doing extraordinary things in the life of their businesses.

Join A2X for an educational webinar with Xero, Shopify and WhichAddOn this Thursday

A2X Presents “Opportunities in Ecommerce & Best Practices for Accountants & Bookkeepers” Register here for an exclusive webinar this Thursday at 11 am AEST If you are an accountant, bookkeeper or cloud integrator, this webinar is for you! Register now to hear from experts on the opportunities in ecommerce and best practices for connecting and working with Shopify clients. The Line-Up Shopify will be discussing the opportunities for you in ecommerce and tips and tricks you can use to build your ecommerce client base.

A2X named Xero's App Partner of the Month for September 2019

A2X, the worlds leading Shopify and Amazon accounting connector has been named by Xero as it’s App Partner of the Month for September 2019. A2X has been helping thousands of you across the world to automate, streamline and accurately account for all of your, or your client’s e-commerce sales for over 5 years now. The launch of our new product, A2X for Shopify is now helping Shopify stores all across the globe to accurately account for their Shopify sales inside of Xero.

Join A2X and special guests at Xerocon Brisbane 2019

The A2X team are very excited to be attending Xerocon with the main focus being the recently launched, A2X for Shopify! This week, on the 4th and 5th of September, A2X is heading along to Xerocon at the Brisbane Convention & Exhibition Centre. As well as the usual Xerocon excitement, we have a jam-packed schedule planned for you. If you’re an accountant with Shopify clients or you are interested in the e-commerce accounting niche, come by the A2X booth with all your pressing questions.

Welcome Financly Bookkeeping Solutions - A2X's first Canadian Partner

We are excited to welcome Financly Bookkeeping Solutions as A2X’s first Canadian Partner. Teresa Slack is one of the two owners and founders of Financly Bookkeeping Solutions - a cloud-based, virtual bookkeeping service for modern businesses that need a dynamic accounting team. With over 30 years of experience, she is not only skilled at financial record keeping and reporting, but also setting up systems, business management, sales and marketing, forecasting and much more.

Peace of Mind with A2X and TaxJar

Estimated reading time: 5 minutes. If you’re getting serious about your Amazon ecommerce business, you’ll already have yourself dedicated cloud-based accounting software, like Xero or QuickBooks. Hopefully, you’ll also have integrated A2X so you have timely, usable sales data and reporting at your fingertips. The next thing you need? Sales-tax software. The cold hard truth is that if you’re selling via Amazon FBA, at some point you’re going to be paying sales tax – and that’s when your accounting can get complicated, especially if you’re selling in the US.

A2X for Shopify is here to help you simplify your Shopify accounting!

You asked and we listened. After many months of development and hard work behind the scenes, we’re thrilled to announce that our latest integration is here: A2X for Shopify. During the past four and a half years, we have helped thousands of Amazon sellers and accountants to simplify their bookkeeping by automating the process of importing financial information into Xero and QuickBooks Online. Through accounting for settlements rather than individual transactions, A2X provides a highly accurate and scalable method of recording transactions.

Join A2X in Singapore and Hong Kong for the #XeroRoadshow

This November A2X will be at the Xero Roadshow events in Singapore and Hong Kong. If you’re an Amazon seller or an accountant selling with FBA on Amazon.com, or any Amazon market globally, we’d love to talk. Where to meet us Hong Kong - Tuesday 20 November 2018 Sky100 Observation Deck International Commerce Centre (ICC), 1 Austin Rd W, Yau Ma Tei, Hong Kong Singapore - Friday 23 November 2018

Xero features A2X for innovation and success

Xero recently featured A2X showcasing innovation and success on the Xero platform. Xero describes A2X as “clever software [that] makes Amazon accounting easy” You can read the full article over on the Xero blog.

It's a wrap - Xerocon Atlanta 2018

We are back from another fabulous Xerocon. A complete contrast to the snow Ashley, Paul and Rachel had in Austin, Texas. Atlanta put on a fine show for us weather wise and in many other aspects as well. We sampled the many delights of southern cuisine, managed to spend some time outside the conference visiting the cities many attractions such as the CNN building, the Center For Civil and Human Rights and of course we could not pass up the opportunity to visit the World of Coca-Cola.

A2X is heading to Xerocon Atlanta and hosting a meetup!

Early June the team at A2X will be heading to Georgia for Xerocon Atlanta! As a regular at Xerocon now, we’re very excited to meet with clients, partners and accounting firms who have clients selling on Amazon. Xerocon is being hosted at the Southern Exchange in Atlanta Georgia from June 6-7th 2018. Find out more info and get tickets here. We’ll also be hosting an Amazon Accounting Meetup on day one of Xerocon.

Prosper Show 2018 Amazon Accounting Panel Recap

Estimated reading time: 9 minutes 30 seconds. The Prosper Show is an annual conference for Amazon marketplace sellers, and the ecosystem of businesses and applications that serve them. During the 2018 Prosper Show held in Las Vegas on March 13-14, 2018, A2X hosted a live interview panel with four leading Amazon marketplace accountants: Scott Scharf from Catching Clouds Melanie Shabangu from Avask Accounting Jeremiah Kovacs from MuseMinded Cyndi Thomason from Bookskeep During the live panel, audience members had the chance to ask the Amazon accounting experts a range of questions, prompting discussions about the future of Amazon accounting.

A2X and Amazon Australia Accounting with Xero and Quickbooks Online

Amazon Australia launched Amazon.com.au at the start of December and hit, what has been reported as, a record first day of sales in any Amazon marketplace. A2X is excited to report that we are able to support Amazon Australia sellers to thrive on the new platform and nail their ecommerce accounting. If you’re an Australian business selling on Amazon in Australia, or an international firm opening an Amazon.com.au selling account, A2X will give you the reliable, accurate accounting of sales and fees you need to reconcile your Amazon settlements in Xero and Quickbooks Online.

Xerocon Austin Debriefing

We’re back from a fantastic Xerocon in Austin I wanted to capture a few of the highlights now that we’ve thawed out. Who’d have expected snow in Austin, not the locals apparently! Xerocon is always a great opportunity to meet up with our partners and friends in the industry and Xerocon USA is the epicenter for us with Amazon being such a massive part of ecommerce in the US, and specialist ecommerce accounting being a fast growing and important market for accountants.

An Insight into the Catching Clouds Academy for Amazon Sellers

Our good buddies at Catching Clouds have created a masterpiece. Something Amazon sellers and their accountants will love. It is an end to end Amazon accounting course that outlines the hows and whys of Amazon accounting. It is the course for you if you’re using Xero or QuickBooks Online to track Amazon sales, either in the US or internationally. Tips and Challenges There are many aspects of the course I respect but the biggest one has to be that Patti and Scott have learned by doing, and often the hard way, and they share these experiences throughout the course.

A2X and Xerocon - Why do we love attending?

This December the team at A2X will be saddling up for Xerocon Austin. This will be our second Xerocon as an exhibitor and we’re very excited to meet with clients, partners and accounting firms who have clients selling on Amazon. We have been talking to the team at Xero about what we love about Xerocon’s and why we go! We realised that a huge part of these events was the discussions with, and feedback from our clients and partners.

Online Business Saves Time Thanks to A2X, Ahead of Amazon Australia Launch

Estimated reading time: 4 minutes. Time gained with A2X will be crucial as Amazon launches in Australia. Kerin* runs a highly successful online business. She had grand growth ideas in the pipeline, but not enough time to set them in motion. A2X is the automated Amazon marketplace accounting service that Kerin used to win back 20 hours a month and the opportunity to grow her business – fast. Kerin and her husband have been running their own very successful online business since 2012, selling world-wide from their base in Australia.

Xerocon London: Highlights

This year A2X exhibited at Xerocon London, in the ExCel convention centre and it blew us away! We had such positive feedback talking to over 100 UK accounting firms who go through the pain and hassle of manually accounting for their client’s Amazon sales, in spreadsheets, every month. Here’s a few highlights and photos from the event. If you came to see us, thanks for stopping by! We had a great booth, right at the main entrance.

Next stop: Xerocon London

Xerocon London starts in just over a week and while it’ll be our first time exhibiting at Xerocon, we know there’s more in store for us than just introductions at the booth. We’ve attended Xerocon as delegates before, so we know there is something quite distinct about Xero events with a strong vibe of openness encouraging everyone to share and contribute to the community. We are looking forward to conversations with Accountants in the UK because we are interested in hearing how the role of traditional accounting is evolving with cloud services.

A2X Welcomes bookskeep as an Accounting Partner

Here at A2X we feel privileged to have Cyndi Thomason from bookskeep join our group of North American Partners. Two years ago bookskeep started working with their first Amazon seller client and quickly began partnering with more Amazon sellers every month. Cyndi quickly realized something: Many Amazon pros were pursuing the same flexible lifestyle she was! One of the primary goals at bookskeep is to free up their clients so they can enjoy their life and build a business.

Selling on Amazon? Here's How to Spend Less Time on Accounting, and More on Your Business

Estimated reading time: 4 minutes. If you’re an Amazon marketplace merchant, you’ll know that selling through the platform isn’t all smooth sailing. In fact, when it comes to balancing your books, there are some serious headaches to deal with. Sales data from Seller Central is delivered in an overly complicated format, which doesn’t mesh easily with most accounting systems. This means reconciling sales numbers with the actual amounts that land in your bank account can seem nearly impossible, and cost you hours or days every month.

Bookkeeping: No Longer the Bane of a Booming Amazon Business!

Estimated reading time: 4 minutes. The story of how one Amazon seller used A2X to solve his bookkeeping issues and to prepare his business for a successful sale. For Nick Losciuto, the boom in his Amazon sales was becoming a double-edged sword. Just before he sold it this year, Nick’s business, Compatible Parts, was processing tens of thousands of orders every month – with turnover in the millions of dollars.

A2X is the Xero ecosystem partner of the month

We have some exciting news to share! This month A2X has been named Xero’s Ecosystem partner of the month for the “great work [we’re] doing to help small businesses thrive”. It’s incredibly rewarding to be recognised by Xero. We’ve worked very hard to maintain our 5-star rating in Xero’s marketplace and offer what we consider to be the best Amazon to Xero integration available. As part of the announcement Paul gave the Xero team some tips for selling on Amazon, and some advice for accounting for Amazon sales and fees using A2X and Xero.

Amazon Promotion and Sponsored Products Accounts

Specific Amazon codes in Xero The other day I was going through my amazon seller fees for the month. I recently launched my first effective Amazon promotion and wanted to see what it looked like in my accounting software. Mostly, I wanted an overview of how much I have given away in order to create the recent promotion related sales. I use A2X and when I did my initial mapping “Amazon Promotion” was not mapped.

What Are Amazon FBA Transaction Fees and Fee Breakdowns

Estimated reading time: 7 minutes. If you use Amazon’s FBA (Fulfilment by Amazon) service, you’ve probably seen a few extra FBA fees pop up on your statements. In this article, we’ll explain what those fees mean (in real life), and how to record them in your books. Find our updated fees guides for 2021 here: Amazon Seller Fees Amazon FBA Fees Table of Contents What is Fulfilment by Amazon?

How to link multiple Amazon accounts to one Xero account in A2X

We have received a number of inquiries from users that want to link multiple Amazon accounts to one Xero account (called an ‘Organisation’ in Xero), we decided to make this step-by-step guide in order to walk you through the set up process. The example setup is as follows: Amazon Account 1 <–> A2X Account 1 <–> Xero Account (direct connection) Amazon Account 2 <–> A2X Account 2 <–> Xero Account (shared access)

A2X is going to Xerocon in Denver next month!

If you’re an avid Xero user like us, you may already know about Xerocon, happening in Denver next month. It’s taking place from June 2 – 4 at the Denver Center for the Performing Arts, and we think it’s going to be pretty cool. You’ll hear from Xero about upcoming product plans, accounting experts on best practices for your own business reporting and meet developers of all the add-ons you use, including A2X!

Reconciling Amazon payments in Xero

In this post we’ll cover how the invoices from A2X reconcile to the payments from Amazon. There are 3 main scenarios outlined below. Single invoice, single payment This is the simplest scenario for reconciling. Xero will see the invoice that A2X creates and the payment from Amazon and offer to reconcile the payment against the invoice, most of the time completely automatically. Xero can match the invoice and payment automatically based on the due date and the amount.

A solid foundation for a solid shampoo business

How A2X helped Honua Bars start on the right foot Solid shampoos and conditioners are having a moment. In a world hungry for plastic-free solutions and green alternatives – and obsessed with natural beauty products – they’re increasingly popular, and the market is booming. Roughly a year ago, Sophie Thwaites stepped into that niche with her homemade bars – now called Honua Bars. Based on Australia’s Gold Coast, she had struggled to find shampoo and conditioner that worked for her hair and wanted to stop buying plastic bottles.

A2X reduces business owners’ stress, says The Digital CPA

Accounting connector app permanent addition to Jay Kimelman’s digital toolbelt Jay Kimelman has his hands in many different pots. Over the past 20 years, he’s been the CFO of a pharmaceuticals company, helped to design, build and deploy SAP-based ERP solutions for Siemens Hearing Instruments, and started – then sold – a nutraceutical manufacturing business. He’s all about the tech – a workflow automation expert and self-proclaimed “recovering appaholic”. So it makes sense that in 2011, Jay rolled everything he knew about accounting and systems into one – launching his cloud-based accounting firm.

AC T3 Bookkeeping

T3 Bookkeeping adds A2X string to bookkeeping bow Digital tools save Trinity Scott – and her clients – time Like many bookkeepers, Trinity Scott’s journey started with a degree in accounting. But after graduating from college, she found the idea of 60-hour weeks working for a big corporate not all that appealing. Her husband was in the military, and after his stint as a submariner in the Navy, the happy couple decided to start a family.

Accountancy firm targets Shopify space with help of A2X

Accountancy firm targets Shopify space with help of A2X Two years ago,CloudCounting was - as owner Tracey Newman puts it - a general accountancy practice. Fast-forward 24 months, the firm has made a name for itself as specialists in ecommerce accounting, specifically for Shopify sellers. The shift has been purposeful and organic. “We always try to go to market as a best-practice accountancy firm” This reflects the way the accounting industry is changing - at lightning speed.

AF Accounting

How Allan Fefergrad and the team at AF Accounting uses A2X for Amazon seller clients Located nearby Griffintown, Montreal, AF Accounting is a contemporary accounting firm catered towards professionals, small and medium-sized businesses. Through adopting modern accounting technologies, they are able to offer a complete suite of accounting expertise in the most efficient manner possible. The firm was founded in 2008 by Allan Fefergrad, CPA, CGA. He has several years of experience in general accounting, taxes and finance.

Automated, accurate, affordable

How A2X lets Acuity do more for their clients Acuity is a US-based accounting firm that specialises in bookkeeping and accounting for small businesses. They are tech leaders in the accounting field, and are always looking for ways to make their work more efficient and save money for clients. A2X - which helps them automate some complex processes, get accurate numbers, and speed up their results - does just that. After implementing A2X and seeing the difference it made, the team at Acuity recommends it to all their Amazon clients.

Beckoffice Clients’ Easy E-commerce Transitions

A simpler transition to e-commerce with A2X Beckoffice Ltd helps clients pivot business during pandemic – and digital tools have been essential. Beckoffice Ltd is a London-based bookkeeping and management accounting firm. They provide a wide range of services – general bookkeeping, VAT, cash flow and forecasting – right up to the trial balance with full reconciliations, which then get sent on to accountants. Management accountant Joanna Prosser explains that as a cloud-based business, Beckoffice is all about automation: “We always take the view that if we can automate, it makes things more streamlined.

Kate’s Clothing automates account reconciliation – securing customer data in the process

A2X eliminates unnecessary data overlap, saving long-time e-commerce seller time and stress. It’s hard to believe that once upon a time, e-commerce wasn’t a thing, but that’s where Kate Whitegroatt’s story starts. Around 17 years ago, back when #girlboss was non-existent, Kate had just finished her degree in chemical engineering – she came top of her class – and started her first job. Outside of work, Kate loved to design and sew, and it wasn’t long before she was turning out custom-made orders for other people too.

Leveraging tech to take on large scale clients

How A2X has been a key player in Catching Clouds growth Ecommerce accounting firm, Catching Clouds, based in the US, works with established ecommerce sellers producing a turnover of between one and $50 million. They’re considered leaders in the mid-to-high-range seller market because of their focus on high-quality tech to help their clients automate business operations. Co-founder Scott Scharf has worked hard to create a well-known, high-tech brand - working closely with other leading tech brands like Xero and Gusto.

PL Nutrition Darling/Smoothie Bomb

Three hours to minutes – Smoothie Bomb reconciles thousands of payments in minutes Turning fussy eating into a booming business with a little help from A2X. There’s nothing more ironic than a qualified nutritionist specialising in family health and childhood nutrition – with a 13-year-old daughter who is “a really crappy eater.” But that’s exactly where Cinzia Cozzolino found herself just under ten years ago. “I thought, ‘I’ve got to sort this out because it’s driving me nuts’,” she laughs.

SellerBooks uses A2X to help Amazon entrepreneurs thrive

Best of both worlds: Janson James starts bookkeeping firm after building seven-figure Amazon business. Janson James spent most of his career in corporate accounting, until one day he partnered with a colleague – and started an Amazon business selling sporting goods. Fast-forward five years and that side-gig is now a seven-figure company. But that’s just the beginning of this story. While Janson is still a co-owner, he’s stepped back from the day-to-day operations of his online store.

Selling Your Amazon Business

As an Amazon seller, your financial accounts should offer insight into your business, showing successes and opportunities and helping to pinpoint trouble areas. Then, when it comes time to sell, being able to give potential buyers a clear picture of financial health will help ensure you get the best price for your business. This case study outlines some key steps for Amazon sellers and their accountants to gain ‘financial health’ and explains how they have successfully used A2X to ‘tidy’ their books and go on to sell their businesses.

Throne Boss declares A2X a worthy knight of the app round table

Digital tools a ‘no-brainer’ for e-commerce seller Craig Anderson – who also happens to be a CPA Jump on Craig Anderson’s LinkedIn page and it’s immediately apparent that he knows a thing or two about running a business. Craig is a certified public accountant (CPA) with 19 years’ experience under his belt. He’s worked with accountants, bookkeepers and SMEs across a variety of industries, and started – then sold – his own practice.

Turning poop into profits – and hundreds of hours into just a few clicks

How A2X helped Patio Pet Life sort out its messy accounts Patio Pet Life is unique. The California-based company runs a subscription service that delivers swatches of fresh grass in plastic trays to pet-owners who don’t have outdoor space, so their dogs can do their business on the porch or patio. Owner Mike Moore started the business with his wife Devon back in 2015. It began as a small-scale operation, with Mike driving around their home city of Newport to deliver trays on weekends.