A2X and Xerocon - Why do we love attending?
Nov 20, 2017

A2X and Xerocon - Why do we love attending?

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This December the team at A2X will be saddling up for Xerocon Austin. This will be our second Xerocon as an exhibitor and we’re very excited to meet with clients, partners and accounting firms who have clients selling on Amazon. We have been talking to the team at Xero about what we love about Xerocon’s and why we go!  We realised that a huge part of these events was the discussions with, and feedback from our clients and partners. We’re in communication constantly by email and video chat, but there’s really no substitute for sitting down in person to talk about new A2X features (and issues of course), future roadmap plans or pain points we can help with. Several A2X partners who specialize in ecommerce or Amazon accounting will be at Xerocon this year and we always enjoy having a catch-up with them.

Creating connections is key

Owners of Catching Clouds, Patti and Scott Scharf, have been working with the A2X team since 2014. Over the years the two companies, A2X and Catching Clouds, have formed a team approach and have acquired an enormous amount of knowledge around the complexities of Amazon seller accounting and as a result, a true partnership has formed. Working together always starts with building a relationship and these conferences provide the perfect platform for that to happen. As Scott says:

It all starts with a relationship and this includes a professional relationship but more importantly getting to know the people we are working with. We have socialized together and have had many discussions on where the ecommerce space is going. It makes working with each other interesting and fun!"

Hiking and product enhancements

Ashley and I have found Xerocon’s have given us the perfect opportunity to get to know one another. At Xerocon Denver we went on one of my favorite hikes and on it we planned out the product enhancements and chatted about our kids. We then introduced each other to a number of Xeros and accounting partners back at the conference. It really takes a team to keep tabs on Amazon and the significant funds that are flowing through our clients businesses. In every case, we are able to provide our clients more value and more efficiencies to our accounting practice with every meeting!!"

Such conferences also allow us to meet new accounting firms who have Amazon seller clients. Often it is not until you have met in person that you truly understand the individuals you are working with and can develop a rapport. Those emails and video calls post conference become far more relaxed and productive. So as well as introducing many new Amazon sellers and their accountants to A2X, a huge part of our presence at these conferences is to build on our relationship with our existing client base and industry partners. Roll on Xerocon Austin, Texas, 2017!! To read the full Xero Blog read on…….


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