A2X Newsletter (for Online Sellers) | Q3 P&L benchmarks & 2026 planning tips
ICYMI → we’ve officially partnered with Ecom CFO on their quarterly Ecommerce P&L Benchmark Report series! This means we’ll send you a copy of their incredibly valuable P&L benchmark report each quarter.
The Q3 2025 Ecommerce P&L Benchmark Report is here, and it covers the financial trends that ecommerce brands are experiencing, plus CFO commentary from Sam Hill, Founder & CEO of Ecom CFO (and author of the report).
👉 Download the full report for the complete data set so you can understand how your brand’s performance compares.
Bonus: 2026 planning tips for ecommerce sellers
We know this time of year is hectic for many sellers – whether you’ve started thinking about 2026 planning or not, we wanted to share a few helpful insights. I sat down with Sam Hill to dig into the key takeaways from the Q3 benchmark report, and how these numbers should guide ecommerce operators as they plan for 2026.
We cover some big questions, including:
- What does “good” revenue growth actually look like right now? (1:47)
- How should brands rethink their 2026 forecasts? (6:55)
- Are tariffs finally hitting margins in a meaningful way? (12:07)
- Where are founders finding room to cut costs? (20:17)
- What’s really happening with contribution margin, ROAS, and ad costs? (24:02)
- And why planning conservatively – even more conservatively than you think – is critical going into next year? (26:35)
Watch the full conversation (35 mins) here.
Questions?
Reach out to us anytime – contact@a2xaccounting.com
