Comparing A2X & ConnectBooks? You’re in the right place.
Every ecommerce accounting app claims accuracy, but A2X is the only one that can prove it with reconciliation reports. That's why accounting professionals standardize on A2X and call it the 'Gold Standard' in ecommerce accounting.
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Loved by 13,000+ ecommerce businesses and accounting professionals
A2X & CONNECTBOOKS
So, what’s the difference?
Although A2X and ConnectBooks might look similar at face value, A2X takes a different approach: it focuses on getting your books provably right first, then layers reporting on top, so everyone can trust the numbers.
A2X breaks down every settlement and payout into clean, summarized entries that reconcile to the penny in Xero, QuickBooks, Sage, or NetSuite. No clearing accounts, no unexplained balances. And if something doesn't tie out, A2X gives you the reports to trace it back to the source in minutes
When you need SKU-level profitability and channel performance, A2X Clarity delivers it, built on data you can already trust.
That matters at month-end, at tax time, during due diligence, when a lender asks for financials, and every time you make a decision based on your numbers.
Why ecommerce businesses and accounting professionals choose A2X
Accurate books first, then reporting you can trust
Accuracy you can prove
A2X doesn't just claim accuracy, it proves it. Every entry includes the source data, and reconciliation reports let you compare numbers across your sales channel, A2X, and your general ledger.
Supports multi-channel and global markets
With native handling for US sales tax, VAT, and GST across Xero, QuickBooks, Sage, and NetSuite: as you expand into new channels and regions, A2X keeps pace without clogging your general ledger.
Trusted by the experts
Ecommerce accounting and bookkeeping practices around the world standardize on A2X because it gives them books they don't have to fix. That trust shows up in the 13,000+ businesses, a 4.9-star rating, and Xero awards.
compare features
A2X vs. ConnectBooks
Here's how A2X and ConnectBooks compare, feature by feature.
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ConnectBooks |
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Pricing |
$24/mo for 1 channel, 200 orders |
$29/mo for 1 channel, 200 orders |
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CORE INTEGRATIONS & BASICS |
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Amazon, Shopify, eBay, Etsy, and Walmart |
(Not Etsy) |
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Direct integration with PayPal |
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Xero and QuickBooks Online |
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Ability to post COGS |
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Sage |
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RECONCILIATION & COMPLIANCE |
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Tax support |
US focused |
Global |
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Full visibility on marketplace tax transactions |
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Automated accruals for Amazon DD+7 deferred transactions |
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Platform-specific audit & reconciliation reports |
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Granular transaction-level mapping to your accounting software |
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SCALABILITY & INTELLIGENCE |
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Native integrations for NetSuite |
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Multi-entity Shopify support |
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SKU-level profitability subledger (A2X Clarity) |
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Customizable to exclude data or transaction types from an entry |
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SUPPORT & GLOBAL REACH |
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Accredited support team across all regions, including UK and EU certified experts |
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Onboarding included on all plans |
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Certification available for accountants and bookkeepers |
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| Price | $24/mo for 1 channel, 200 orders | $29/mo for 1 channel, 200 orders |
ConnectBooks
Pricing
$24/mo for 1 channel, 200 orders
$29/mo for 1 channel, 200 orders
CORE INTEGRATIONS & BASICS
Amazon, Shopify, eBay, Etsy, and Walmart
(Not Etsy)
Direct integration with PayPal
Xero and QuickBooks Online
Ability to post COGS
Sage
RECONCILIATION & COMPLIANCE
Tax support
US focused
Global
Full visibility on marketplace tax transactions
Automated accruals for Amazon DD+7 deferred transactions
Platform-specific audit & reconciliation reports
Granular transaction-level mapping to your accounting software
SCALABILITY & INTELLIGENCE
Native integrations for NetSuite
Multi-entity Shopify support
SKU-level profitability subledger (A2X Clarity)
Customizable to exclude data or transaction types from an entry
SUPPORT & GLOBAL REACH
Accredited support team across all regions, including UK and EU certified experts
Onboarding included on all plans
Certification available for accountants and bookkeepers
Price
Today, there are a wide range of accounting connectors that claim to accurately record your marketplace or online store sales in your accounting system. And while many of them are useful for specific groups of sellers, our default is A2X.
Cyndi Thomason, Bookskeep
"Our 7, 8, and 9 figure sellers require investor-ready financials to make better decisions, unlock financing, and satisfy investors. A2X is the only technology we trust to manage their complexity and scale"
Sam Hill, EcomCFO
You can tell that the founders of A2X were ecommerce business owners because they so clearly understood the accounting problem – and found a way to solve it.
Brittany Brown, LedgerGurus
frequently asked questions
Still have questions? We’re here to help
ConnectBooks bundles accounting sync, inventory tracking, and dashboards into one app. A2X takes a different approach: it focuses on getting your books provably right first, then layers reporting on top.
Every settlement and payout is broken down into clean, summarized entries that reconcile to the penny in Xero, QuickBooks, Sage, or NetSuite. No clearing accounts, no unexplained balances. That matters at month-end, at tax time, during due diligence, when a lender asks for financials, and every time you make a decision based on your numbers.
When you need SKU-level profitability and channel performance, A2X Clarity delivers it, built on data you can already trust.
Yes. A2X can process historical settlements and payouts, so you won't lose coverage. Our onboarding team (included on every plan) will help you get set up and make sure your accounts are mapped correctly from day one.
A2X is built to get your books right. For inventory management, it integrates with dedicated tools like Cin7, Finale, and Unleashed, so your inventory data flows into your accounting software alongside your sales and fee data. For profitability reporting, A2X Clarity provides SKU-level insights, channel performance, and drillable financials, all built on top of your reconciled books. The difference: every number in Clarity is backed by accurate, audit-ready data, not just synced transactions.
A2X. It supports US sales tax, VAT, and GST natively, with jurisdiction tracking for the UK, EU, and other regions. It handles multi-currency settlements automatically and gives you granular control over how tax is mapped in your accounting software. ConnectBooks passes through tax amounts from your settlements, but doesn't offer the same level of tax jurisdiction tracking or country-level control. If you sell outside the US or plan to, A2X gives you more flexibility.
Yes. A2X supports sellers globally, including the US, UK, EU, Canada, Australia, and New Zealand. It handles multi-currency selling and international tax requirements natively. The support team includes qualified ecommerce accounting experts across multiple regions and time zones.
Yes. A2X has direct integration with Shopify, so if you use payment gateways on your site, A2X will identify which sales occurred through each third-party gateway. These gateways are automatically categorised into their own entry and can be posted daily, weekly, or monthly. All sales, tax, discounts, and more are included in these summaries. You'll only need to account for any fees payment gateways have charged you.
You don't need to be an accountant to use A2X. Most sellers are up and running within a day. A2X connects to your sales channels and accounting software, and the onboarding team (included on every plan) will walk you through mapping your accounts. If you work with an accountant or bookkeeper, they can review and fine-tune your setup at any time.
GET STARTED WITH A2X
Ready to build on books you can trust?
Try before you buy
See it for yourself. Connect your sales channels, see your data broken down to the cent, and reconcile in minutes.
Have questions about A2X?
A2X's support team is global and includes certified accounting professionals. Chat with someone who understands your questions.
