Elver E-Commerce Accountants

Amazon FBA sellers face an accounting problem most generalist accountants don't understand: your payouts are a net figure after fees, refunds, reimbursements, storage charges, and advertising costs have all been deducted. Without proper reconciliation, your books are wrong — and you don't know it. At Elver, we use A2X to automatically reconcile every Amazon payout into Xero, mapping each component to the correct nominal code. That means accurate gross sales, correct fee treatment, and clean COGS tracking — all without manual intervention. We can also handle inventory valuation, ensuring your balance sheet reflects stock correctly at period end. For FBA sellers with complex stock positions across multiple warehouses or markets, this matters enormously for both management reporting and statutory accounts. Whether you're a UK-based seller, an overseas seller with UK VAT obligations, or scaling from one marketplace to many, we'll ensure your Amazon accounting is accurate, automated, and audit-ready. Book a free discovery call to see how we'd set this up for your business.

Selling on Amazon, eBay, Shopify, and Etsy simultaneously is great for revenue — and a nightmare for bookkeeping. Each platform has its own payout schedule, fee structure, currency, and settlement logic. Many bookkeepers consolidate everything into a single sales figure and call it done. That's not good enough. At Elver, we set up your Xero chart of accounts to reflect each sales channel separately, giving you clean revenue reporting by platform. A2X handles the automated reconciliation of marketplace payouts, while Shopify and other direct channels feed in through their own integrations. The result: you can see, at a glance, which channels are profitable, what your fees are costing you per platform, and where your margin is going. No more month-end scramble, no more unexplained differences between your bank balance and your P&L. We work with sellers across Amazon, eBay, Etsy, Shopify, and Walmart, and we configure everything to your specific channel mix. If you're currently managing this manually — or not managing it at all — book a free call to find out what properly automated multi-channel bookkeeping looks like.

VAT is one of the most misunderstood obligations for UK e-commerce sellers — and one of the most costly to get wrong. Whether you're approaching the £90,000 registration threshold, already registered, or an overseas seller with a UK VAT number, the rules are specific to e-commerce and frequently misapplied. At Elver, we handle VAT registration, quarterly VAT returns, and full Making Tax Digital compliance for online sellers. We understand the nuances that catch e-commerce businesses out: the treatment of marketplace facilitator rules, cross-border B2C sales, the OSS scheme for EU sales, and import VAT on goods entering the UK. We also ensure your A2X and Xero setup correctly separates VATable and non-VATable transactions from day one — so your VAT returns are produced from clean, reconciled data rather than a manual adjustment at quarter end. If you're unsure whether you need to register, whether you're filing correctly, or how MTD affects your current setup, book a free discovery call. We'll give you a straight answer and a clear plan.

A2X is the most powerful tool available for e-commerce accounting — but only when it's configured correctly. Mapped to the wrong nominal codes, set up with the wrong settlement basis, or connected to a Xero chart of accounts that wasn't built for e-commerce, it creates more problems than it solves. As an A2X Gold Partner, Elver has completed more A2X setups than most accountants have seen. We configure A2X from scratch for Amazon, eBay, Etsy, and Shopify sellers — mapping every transaction type to the correct Xero account, setting up tax rates accurately, and ensuring your historical data is clean before go-live. For sellers who already have A2X running but suspect the setup isn't right — unexplained differences, messy P&Ls, VAT figures that don't reconcile — we offer a diagnostic review and clean-up service. A correctly configured A2X setup saves hours of manual reconciliation every month and gives you financial data you can actually trust. If you're setting up A2X for the first time, or you've inherited a setup that doesn't look right, book a free call and we'll assess what needs doing.

Shopify is deceptively simple to sell on — and surprisingly complex to account for. Payouts from Shopify Payments arrive net of transaction fees, and if you're also taking payments via PayPal, Stripe, or other gateways, you'll have multiple settlement streams hitting your bank at different times, in different amounts, for different periods. At Elver, we connect Shopify directly to Xero via A2X and configure the reconciliation to handle each payment gateway separately. Every sale, refund, fee, and currency conversion is accounted for accurately — so your Xero P&L reflects what you actually earned, not just what landed in your bank. For Shopify sellers with international customers, we also handle multi-currency accounting and ensure your VAT treatment is correct for UK, EU, and international sales. We work with Shopify brands at every stage — from early-stage DTC businesses setting up their accounts properly for the first time, to established sellers needing a more sophisticated reporting setup ahead of investment or exit. Book a free discovery call to see how we'd structure your Shopify accounting.

Most e-commerce accountants keep you compliant. Fewer help you grow. At Elver, we work with online sellers who want more than accurate tax returns — they want financial insight that drives better decisions. For e-commerce businesses, the key planning challenges are specific: how much stock to order ahead of peak season without destroying your cash flow; what margin you're actually making per channel after fees and fulfilment; when you'll hit VAT thresholds or need to adjust your pricing model; and how growth in one channel affects the whole business. We build forecasting models in Xero and connected tools that give you a rolling view of cash flow, stock investment requirements, and profitability by channel. We review these with you monthly — not just at year end — so you can make decisions based on current numbers, not last quarter's figures. Clients tell us this is the part of working with Elver that makes the biggest difference. If your current accountant only appears at tax time, book a free discovery call and find out what proactive e-commerce financial management actually looks like.