A2X Awarded Xero Small Business App of the Year 2025 – United States

By Geoffrey Gualano 4 minutes read

May 6, 2024

Say 👋 to Xero’s 2025 Small Business App of the Year in the United States: A2X!

Small Business App of the Year recognizes an app partner in the Xero ecosystem that makes an everyday impact on small businesses.

Xero highlighted the core functionality of A2X that helps small businesses save time and improve financial accuracy:

A2X transforms complex, multi-channel ecommerce sales data into clean, accurate summaries that reconcile beautifully in Xero. The platform provides financial visibility in the P&L so small businesses can forecast, manage inventory, and grow with confidence.

Key features include:

Effortless reconciliation: Eliminates clearing accounts and manual adjustments for sales from Amazon, Shopify, eBay, and more.

Accurate reporting: Posts COGS in the correct period and handles multi-currency and regional tax rules (VAT, GST, Sales Tax).

Deep specialization: Built on reliable data, processing billions of transactions, and refined by thousands of accountants worldwide.

Outstanding support: Includes free onboarding, 24/7 support with rapid response times, and the new 2025 PayPal integration.

How A2X helps small businesses

A2X is an ecommerce accounting automation tool that connects sales channels (Amazon, Shopify, eBay, Etsy, Walmart, and PayPal) to Xero for seamless reconciliation. It helps ecommerce businesses save hours on reconciliation and get accurate, audit-ready financials.

A2X has over 850 reviews on the Xero App Store with a 4.97 average rating.

Customers have experienced powerful results using A2X. Applied Nutrition PLC saves 3-4 hours per day on reconciliation between Shopify, Amazon, and Xero; and cookware brand Misen was able to cut down financial costs by 97% after implementing A2X.

Here’s what some of our customers who use A2X with Xero have to say:

A2X has been a game-changer for streamlining our ecommerce accounting. It automates all the messy reconciliation work and posts clean, accurate summaries straight into our accounting system. The setup was quick, the interface is intuitive, and the accuracy has saved us countless hours each month. Their support team is also excellent—fast, knowledgeable, and genuinely helpful. Highly recommend A2X for any business looking to make their financial workflows smoother and more reliable.
– review on the Xero App store

Use this product to connect up my Amazon stores across a few regions and Xero. Product is great and massive time saver. Customer service is also super responsive, proactive and helpful

– review on the Xero App Store

The A2X team possesses extensive knowledge and consistently provides prompt responses to any inquiries or required adjustments. Once the codes are properly configured in A2X to link B2C sales with Xero, the process operates seamlessly. A2X offers the most efficient and straightforward method for generating sales invoices. The team comprises highly skilled and knowledgeable professionals!

– review on the Shopify App Store

We’re thrilled to be recognized as Small Business App of the Year!

We are also incredibly proud to have been finalists in two other Xero awards categories in 2025: UK Practice App of the Year, and Global People’s Choice – a huge thank you to the members of our community who nominated us!

This is the fourth time A2X has been recognized by Xero in recent years:

In 2018, A2X was awarded Industry-Specific App of the Year for the Americas region
In 2022, A2X was awarded Industry-Specific App of the Year for the UK/EMEA region
In 2024, A2X was awarded Practice App of the Year in the UK and Canada

The entire A2X team is thrilled to receive this honour from Xero. We’d like to extend a special thank you to Xero, the thousands of ecommerce sellers that trust A2X, and our accounting and bookkeeping partners.

If you’re an ecommerce seller and you’d like to learn more about A2X, start a free trial (click ‘Try A2X for free’) in the top right corner, or get in touch at contact@a2xaccounting.com.

If you’re an accountant or bookkeeper who works with ecommerce clients, learn more about our Partner Program.

Frequently Asked Questions

What is A2X?

A2X is an ecommerce accounting automation app that transforms messy Shopify, Amazon, eBay, Etsy, Walmart, and PayPal payouts into organized summaries – broken down by sales, fees, refunds, taxes, COGS, and more – that reconcile perfectly in Xero.

How does A2X help small businesses?

It saves hours each month by eliminating manual data entry, improving financial visibility, and ensuring books stay accurate and audit-ready. This helps business owners plan, forecast, and manage cash flow with confidence.

Which ecommerce platforms does A2X integrate with?

A2X connects with Amazon, Shopify, Walmart, Etsy, eBay, and PayPal – making it easy to manage multi-channel operations in one place.

How does A2X ensure accurate reporting?

A2X allocates revenue, refunds, fees, and COGS to the correct period, supports multi-currency, and applies regional tax rules with precision. This ensures your financial statements reflect the true performance of your business.

Is support available if I need help getting started?

Yes. A2X offers free onboarding for subscribers, 24/7 global support with fast response times, and a Partner Program designed for accountants and bookkeepers who specialize in ecommerce.

What is the Xero Small Business App of the Year award?

It’s an annual recognition given to an app partner in the Xero ecosystem that delivers exceptional value to small businesses through innovation, reliability, and real-world impact.

Why was A2X selected as the 2025 Small Business App of the Year?

A2X was chosen for its accuracy, scalability, and deep ecommerce specialization, along with its strong track record of supporting accountants and small businesses. Xero highlighted A2X’s ability to simplify complex ecommerce data and provide clear financial visibility that helps businesses grow with confidence.