A Complete List of Walmart Product Categories
A Complete List Of Walmart Product Categories
Estimated reading time: 10 minutes.
With no set-up or ongoing membership fees, a wide customer base and less competition than many other online platforms, Walmart Marketplace has emerged as a major opportunity for ecommerce sellers.
It is important as a seller on Walmart Marketplace that you categorize your items correctly. This not only determines customer experience and visibility, but it directly affects the fees that you will need to pay the platform. For more information on this and how it works, check out their instructional video.
For additional tips and instructions to create optimal listings, see Walmart’s dedicated Seller Help section.
Walmart Product Categories
Below is a breakdown of all available product categories and subcategories on Walmart Marketplace, taken directly from their Categorization Guide. With this guide, you will be able to ensure that your listings are set up for success.
Includes: pet, equestrian, livestock and animal products. Animal housing and carriers including strollers.
Excludes: equestrian riding gear, professional veterinary supplies.
Includes: toys, pet clothing, collars, leashes, crate liners, blankets, aquarium decor, pumps, heaters, feeding accessories, habitat and animal thermometers.
Excludes: animal housing and carriers.
Includes: food, pet food, snacks, training treats.
Excludes: animal health supplements.
Animal Health & Grooming
Includes: health supplements, nutritional supplements, pharmaceutical, grooming accessories, waste removal accessories, animal house-breaking sprays.
Excludes: leashes, pet food, professional vet supplies, training collars, habitat or animal thermometers.
Category: Art & Craft
Art & Craft
Includes: crafting, sewing, knitting supplies, collectibles, display accessories, glues, gift/craft tape, modelling paint, paint applicators and tools.
Excludes: musical instruments, appliances (e.g. sewing machines), decor, display, art prints, statues, stationery, professional tape (e.g. DIY/duct tape, electrical tape etc).
Baby Diapering Care & Other
Includes: baby and toddler products.
Includes: baby formula, food, nutrition.
Excludes: non-baby food or beverages.
Includes: high chairs, booster seats, cribs, baskets, seats, beds, changing tables, swings, accessories etc.
Excludes: adult rocking chairs, older child furniture.
Includes: pre-walker, toddler toys (e.g. teethers, rattles, mobiles etc).
Excludes: plush/stuffed toys.
Includes: child seats, strollers, vehicle seats, carriers.
Excludes: travel cribs, pet strollers.
Category: Carriers & Accessories
Carriers & Accessories
Includes: holders, luggage, travel accessories.
Excludes: animal carriers, baby carriers, instrument cases, cases or bags.
Cases & Bags
Includes: handbags, backpacks, wallets, electronics and camera cases.
Excludes: instrument cases, travel-size health/beauty products.
Category: Cleaning, Safety & Other
Includes: products not covered by other categories.
Excludes: paint and painting supplies.
Household, Industrial Cleaning & Other
Includes: home/domestic cleaning, professional cleaning, janitorial, office cleaning, pest control.
Excludes: healthcare/sanitary supply, cleaning services, automotive cleaning/chemicals, plant cleaners, nail polish remover, paint remover.
Includes: home storage, hauling.
Excludes: food storage.
Fuels & Lubricants
Includes: petroleum, butane, propane, solid, gel, oil, lubricants, de-greasers.
Excludes: cleaning supplies, personal lubricant.
Includes: redeemable gift cards and certificates.
Excludes: greeting cards, congratulatory certificates without redeemable value.
Safety & Emergency
Includes: personal safety equipment, safety protection equipment, emergency signaling devices, non-lethal personal defense, firefighting products, emergency escape products, chemical and spill mitigation.
Includes: outer/underwear, swimwear, headwear, neckwear, sportswear, protective clothing, fashion accessories, umbrellas, hand-held fans.
Excludes: non-wearable accessories, baby clothes, handbags/luggage, jewellery, watches, footwear, costumes, cultural/religious wear, wedding clothes, beauty/hair accessories, safety helmets, animal clothes, eyewear, canes.
Includes: baby/toddler clothing, socks, booties, walkers.
Excludes: doll clothes, religious (baptism) outfits, carriers, slings.
Includes: consumer electronics, traditional phones (non-cellular/non-smart), smart watches, audio, video, office, networking equipment, video game consoles.
Excludes: tools, movies, music, appliances, cosmetic electronics, cameras, lighting, cell phones, computers, accessories, video displays, games, TVs, projectors.
Includes: cell phones and smartphones.
Excludes: cases, accessories, computer devices, noncellular phones.
Includes: hard drives, internal hardware.
Excludes: input devices (keyboards/mice/tablets), networking equipment.
Includes: desktops, laptops, tablets.
Excludes: video game consoles, computer accessories, hardware.
Includes: accessories for primary consumer electronics, input devices, headphones, cell phone accessories, computer accessories, blank media, video game accessories.
Excludes: game consoles, software, hardware, cables, standalone devices, speakers, cases, bags, networking equipment.
Includes: cords and cables for electronics, power cords, video and audio cabling, computer cabling, video adapters, extension cables.
Excludes: cable ties, cable accessories, electrical wire, tools.
Printers, Scanners & Imaging
Includes: printers, scanners, fax machines.
Excludes: cameras, optical devices, office supplies, film supplies.
Includes: software, apps, operating systems.
Excludes: video games, consoles, accessories, audio or e-books, digital media.
TVs & Video Displays
Includes: TVs, monitors, projectors, imaging devices.
Includes: video projectors.
Excludes: TVs, video displays.
Category: Food & Beverage
Food & Beverages
Includes: food, beverage, sport nutrition (if categorized by FDA and not a supplement), soft drinks and non-alcoholic mixers.
Excludes: baby food, pet or livestock supply, pharmacy, vitamin/health nutrition supplements.
Includes: beer, wine, distilled spirits, fortified wines, coolers, pre-mixed cocktails, non-alcoholic beer and wine.
Excludes: non-alcoholic mixers, soft drinks or non-beverage products that contain alcohol.
Includes: footwear, insoles, accessories, sporting footwear, fashion shoes, baby shoes, ski and snowboard boots.
Excludes: socks, hosiery, shin guards.
Includes: home, office, religious, outdoor, patio, dining, bistro, pub furniture. Bookcases, tables, beds, frames, futons, mattresses, sofas, chairs, benches, stools, ottomans, TV consoles, entertainment centres, utility tables.
Excludes: camping, baby, music stands, linens, inflatable toys, TV mounts, brackets.
Category: Garden & Patio
Garden & Patio
Includes: garden products, fountains, plants, supplies, outdoor living, decor, tools, power equipment, agricultural equipment, pools, pool supplies, hot tubs, spas, saunas, watering/irrigation.
Excludes: furniture or patio umbrellas, fuels, cleaning supplies, pest controls, seasonal decor.
Grills & Outdoor Cooking
Includes: grills, outdoor cooking and grilling accessories.
Excludes: indoor cooking supplies/utensils.
Category: Health & Beauty
Health & Beauty Electronics
Includes: electronic/battery-powered health/beauty/cosmetic products. Hair dryers, electric razors, toothbrushes, fitness/health/activity monitors.
Excludes: non-electronic products.
Medical Aids & Equipment
Includes: wheelchairs, walkers, canes, ambulatory products, bed pans, catheters, commodes, ADA-compliance products.
Excludes: personal care, beauty supplies, medicines, supplements, electronics.
Medicine & Supplements
Includes: medicinal and health supplements, FDA-labeled nutritional supplements.
Excludes: personal care, beauty supplies, electronics, food, beverages, sports nutrition (unless FDA-labeled as nutritional supplement).
Includes: frames, lenses, sunglasses, bifocals, reading glasses, contact lenses, optical accessories.
Excludes: contact lens solution, eye medicine/ointment/drops, safety goggles/glasses.
Beauty, Personal Care & Hygiene
Includes: cosmetics, fragrance, hygiene, toiletries, beauty aids, contact lens solution, eye medicine/ointment/drops, toothpaste, sunscreen, pregnancy tests, lotion, soap, haircare, body paint, skin pigments, dermal stains/color treatments, nail polish remover, first aid products.
Excludes: medicines, supplements, electronics.
Home Decor, Kitchen & Other
Includes: homewares, home appliances, accessories, kitchen, dining, portable HVAC units (air conditioning, heating, air purifiers), beverage chillers, water dispensers, small appliances, food storage, rugs, clocks, curtains, linens, mirrors, home fragrance, oils, candles, art prints, statues, wall art, hangings, vases, suits of armor.
Excludes: furniture, electrical, patio/garden, cleaning supplies, pest controls, lighting, bedding, curtain hardware, seasonal decor, paint, painting supplies.
Includes: sheets, mattress pads, blankets, pillowcases, duvets, duvet covers.
Excludes: mattresses, bed hardware.
Includes: refrigerators, freezers, dishwashers, stoves, washers, dryers, ice makers, chillers, garbage disposals.
Excludes: small appliances, general electronics, portable HVAC units, beverage chillers or water dispensers.
Includes: fine jewelry, precious gems and stones, fashion and costume jewelry, body jewelry.
Books & Magazines
Includes: books (incl. audio and e-books), magazines (incl. digital and online), print media, electronic media, journals and diaries.
Excludes: video games, software, photography, art prints, sculptures, art supplies.
Includes: pre-recorded films and filmed live performances and concerts, film series.
Excludes: TV shows or episodic series.
Includes: recorded albums, songs, live performances.
Excludes: filmed concerts, recorded audio books.
Includes: pre-recorded TV shows and episodic series.
Category: Musical Instruments
Includes: instrument parts/components (pads, strings, keys, valves), supplies, music and instrument stands, lyres, cleaners, capos, tuners, mutes, pop filters.
Excludes: AV cabling, connectors, cases, bags.
Music Cases & Bags
Includes: instrument cases, bags, live sound and recording cases, racks.
Excludes: instrument accessories, stands.
Includes: traditional (woodwind, brass, string etc), modern (electronic/synth), musical instruments, percussion sticks, mallets.
Excludes: instrument accessories, stands, parts.
Sound & Recording
Includes: pro audio equipment, speakers, amplifiers, PA systems, microphones, DJ turntables, audio mixers, effects units and pedals, audio compressors.
Excludes: AV cabling, video/projection equipment, consumer electronics.
Category: Occasion & Seasonal
Ceremonial Clothing & Accessories
Includes: cultural, wedding, quinceanera dresses, flower girl dresses, bridal headpieces, christening and baptism outfits, graduation gowns.
Excludes: dress-up, costume, cosplay.
Includes: costumes and accessories for Halloween, dress-up, historical recreation and cosplay.
Excludes: ceremonial, erotic wear.
Decorations & Favors
Includes: party supplies, seasonal home decor, party and wedding invitations, cake toppers, favors and wedding accessories.
Excludes: food, beverages, furniture, cut flowers.
Includes: coffins, urns, grave markers, accessories.
Excludes: cut flowers, stationery.
Gift Supply & Awards
Includes: greeting cards and invitations, trophies, plaques, medials, honorary certificates, gift wrapping, gift bags, boxes.
Excludes: furniture, appliances, electronics, cleaning or janitorial supply, gift cards, certificates, greeting cards, invitations.
Includes: office supplies, paper, stationery, business cards, calculators, laminators, binding equipment and supplies, print ink, toner, staples, paperclips, tape.
Excludes: furniture, appliances, electronics, cleaning or janitorial supplies, gift cards, greeting cards or invitations.
Cameras & Lenses
Includes: analog, digital, video cameras, lenses, filters, photography optics, aerial drones and surveillance cameras.
Excludes: accessories, stands, parts.
Includes: camera parts, film, supplies, stands, cleaners, filters, lights meters, flashes, backdrops.
Excludes: AV cabling/connectors, hard drives, memory cards.
Category: Sport & Recreation
Sports & Recreation Other
Includes: sport toys, equipment, camping, sport health, paintball gear, equestrian riding gear, hunting accessories, shin guards, camping furniture, vehicle towables, motorcycle safety equipment.
Excludes: vehicles, footwear, activewear, sport nutrition/food, photography.
Includes: bikes, cycling accessories (incl. tires and safety equipment).
Excludes: push scooters, ride-on toys, cycling clothes.
Includes: telescopes, binoculars, range finders, sights, other optics.
Excludes: camera lenses, photography equipment.
Includes: firearms, swords, tactical knives, other weaponry.
Excludes: paintball gear, hunting accessories, multi-tool knives, machetes.
Category: Tools & Hardware
Tools & Hardware Other
Includes: general contractor and handyman products.
Excludes: decor, large appliances, electronics, portable HVAC units, garden tools, outdoor power equipment.
Includes: roofing, lumber, molding, windows, doors, sealers, caulk, professional adhesives, tape, household and vehicle paint, paint/varnish additives, removers/cleaners.
Excludes: electrical, plumbing, HVAC.
Includes: lighting, electrical, wire, switches, circuit breakers, fixtures, bulbs, lamp shades, cable ties and accessories.
Excludes: electronic devices, accessories, flashlights, headlamps, electrical tape.
Includes: locks, latches, knobs, pulls, screws, nuts, bolts, cut glass, window screens, curtain hardware, household safety and emergency hardware.
Excludes: electrical, plumbing, HVAC, TV mounts, brackets.
Plumbing & HVAC
Includes: climate control, dehumidification, heating, air conditioning, ceiling fans, plumbing fixtures and components, all supply and waste pipe, fittings, valves, pumps and metering.
Excludes: plumbing tools, HVAC tools, portable HVAC units.
Includes: hand, power and professional tools, components, accessories, painting supplies, flashlights/headlamps, multi-tool knives, machetes.
Excludes: garden tools, outdoor power equipment, materials.
Includes: toys, play products, plush/stuffed toys, doll clothing, inflatable toys, push scooters, ride-on toys, games, puzzles, toy aerial drones, preschool toys.
Excludes: video games, sporting goods, bikes/cycling gear, arts/crafts, baby/toddler toys, erotic products, paint, painting supplies.
Includes: vehicles and accessories, automotive and vehicle cleaning supplies.
Excludes: fuels, lubricants, paint.
Includes: automobiles, motorcycles, ATVs, RVs, trailers, vehicle lights, bulbs.
Excludes: bicycles, tow-behind agricultural equipment.
Includes: vehicle tires.
Excludes: bicycle tires, tools.
Vehicle Parts & Accessories
Includes: vehicle parts, accessories.
Excludes: wheels/rims, components, tires, tools.
Includes: motor boats, jet skis, sailing boats, rafts.
Wheels & Wheel Components
Includes: wheels/rims, lug nuts, spacers, center caps.
Excludes: tires, tools.
Includes: watches, chronographs, watch bands/watch bracelets, accessories and parts.
Excludes: fitness/activity/health monitors, smart watch electronic devices, jewelry, clocks.
Getting your Walmart store ready for growth
It’s important to list your products in the right categories, to ensure that they show up when people are searching for them. But that’s just one of the many factors that goes into succeeding with selling on Walmart.
Here are a few more guides to help you grow your Walmart marketplace store:
- Walmart sales tax: how to do it the right way.
- Walmart advertising strategy guide: how to harness the power of performance ads.
- Walmart vs. Amazon: the changing landscape for ecommerce sellers.
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