Link My Books vs. A2X

Estimated reading time: 10 minutes, 30 seconds.

An ecommerce business needs reliable accounting automation systems to succeed and thrive in today’s market. Selecting the best apps for your business is essential to survival and longevity. We’ve put this comparison piece together to help you make an informed decision you won’t later regret. Today, we’ll be comparing our services to an alternative provider: Link My Books.

Link My Books vs. A2X

By the end of this guide, you should have all you need to make the best choice for your business. If you think we’ve missed something, please don’t hesitate to let us know.

Keen to know more about why A2X has been described as “life-saving software” for ecommerce sellers?

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What Are A2X & Link My Books?

An overview of A2X

  • A2X is an award-winning accounting automation software for ecommerce sellers.
  • It automatically downloads your settlements when they appear in your sales channels. It then uses the accrual accounting method to organize them into tidy journal summaries in your accounting software. Customers are saving up to 20 hours per month, simply by using A2X.
  • A2X connects Amazon, eBay, Shopify, Etsy, and Walmart to Xero, Quickbooks, and Sage. It also supports multi-channel selling and unlimited Amazon marketplaces.
  • We offer live support and free resources for all subscribers.

An overview of Link My Books

  • Link My Books is an accounting automation software for Amazon and eBay sellers.
  • “We want all Amazon sellers to be able to easily and efficiently import their Amazon sales and fees into Xero so that they can save time and money on bookkeeping.”
  • Link My Books helps to automatically reconcile your books and account for fees, sales, and taxes from Amazon and eBay in Xero or Quickbooks.
  • It offers varying levels of support depending on your subscription level.

The Benefits & Features

At a glance, A2X and Link My Books share many similar functions.

Both apps help you to reconcile your sales data from Amazon and eBay with Xero and Quickbooks. However, there are a few extra features of A2X that can be crucial to automating and growing your business.

The below sections will explore these benefits in further detail

A2X is an app that’s designed to scale alongside your business.

We know that, as ecommerce sellers grow, they often seek more marketplaces and more revenue streams. That’s why we continue to increase the number of sales channel integrations available for A2X.

When you subscribe to Link My Books, you’re only getting help with two possible sales channels: Amazon and eBay.

This limits scalability and room for future growth without needing to invest in more apps.

For ecommerce businesses with Shopify, Etsy, or Walmart accounts, or anyone looking to grow beyond Amazon and eBay, A2X is here to simplify your revenue recognition.

On top of that, we’ve successfully rolled out our Multi-channel selling options.

You’re now able to manage and reconcile your sales data across up to five different channels – all in the same place, with just one subscription.

If versatility and scalability matter to you, A2X is the solution you’re looking for.

“[A2X is a] great software backed by outstanding customer service, and really simplifies what is actually rather complex ecommerce accounting, particularly when you consider multiple payment gateways and VAT.”

Shelly A., Capterra.

“[A2X] is crucial in our bookkeeping. We especially like the customer service and how focused they are on helping to manage the software to make sure it is running smoothly and effectively. Excellent product and a must-have for any ecommerce business!”

Matthew S., Capterra.

At A2X, our priority is making the ecommerce accounting process as handsfree and streamlined as possible.

That’s why we have live team members available to assist you in real time with any issues or queries, irrespective of your subscription level.

With Link My Books, the best you’ll get is an account manager that might not share the same working hours as you. And that’s a privilege reserved for Premium subscribers.

For Pro account holders, you’re limited to relying on email correspondence and a non-live chat with up to four-hour delays. For Lite subscribers, you’re stuck with email.

We know how important it is to get accounting done in a timely fashion. And some issues require urgent attention.

Our team is always eager to help guide you through the learning and troubleshooting side of ecommerce accounting automation.

On top of that, we also offer extensive training courses, webinars, 1:1 assistance, support documents, educational content and more.

When you use A2X, you’re never alone.

“I have never had so much support from an online service, with an agent holding my hand along the way.”

Andrew S., Capterra.

“...a video call was set up where I worked one-to-one with someone on their onboarding team who worked through each and every part of their app and made the right selections and connections that were appropriate for my business … Even received a follow up a couple of weeks later checking if everything was fine! This is the way onboarding and customer support SHOULD work.”

Greg W., Capterra.

At A2X, we put accountants first when it comes to software features.

That’s why our app uses the accrual accounting method to calculate and organize your books.

Ecommerce sellers need to be able to forecast cash flow, estimate growth funding and avoid deficits that could incur extra fees later on (for example, from credit card payments).

Accrual accounting gives you a more accurate insight into the health of your business.

It also gives you the ability to compare financials across different sales channels over time, and provides a clearer picture of your business’s future profitability.

“It makes tax season so much easier. I always have accurate sales data in my accounting software and can track COGS without issues as well. With a great interface and stellar customer service, the overall user experience is great.”

Katrina S., Capterra.

“A2X always works. It provides accurate and detailed information for the settlement period. Tech support is super fast and knowledgeable.”

Jeremy A., Capterra.

If you’re an Amazon seller, you’ll be aware that there are currently 16 different Amazon marketplaces that you can sell from.

And thanks to Amazon FBA, it’s now easier than ever before to sell products in different locations around the globe.

A2X is fully equipped to help you profit from this incredible opportunity. With the exception of the Mini plan, every A2X for Amazon subscription allows you to automate your accounting for all 16 Amazon marketplaces at no extra cost.

This is not the case with Link My Books.

Regardless of orders per month, you’ll have to pay a higher fee (to unlock Premium) just to access a maximum of 12 out of the 16.

When you add this to the fact that A2X can also keep tabs on your FBA inventory locations and works with Amazon Pay, it’s clear that A2X is the smarter choice for Amazon sellers.

“Absolutely essential for any and all Amazon sellers.”

Jillian H., Capterra.

“While A2X is great to use, Amazon is still challenging, and so I find it a great plus that A2X has feature flags when Amazon is not right. A2X is an app and an ally for Amazon Sellers.”

Karen B., Capterra.

From an accounting and growth perspective, there are huge benefits to understanding how well your business is doing on a month-to-month basis.

You’ll have a clearer understanding of the health and longevity of your finances, and be better equipped to make informed business decisions.

Unfortunately, not all sales channels present their settlement data in monthly allotments, and payouts often include sales from multiple months.

Meaning that without A2X, you’ll have to spend a lot of time trying to organize them by yourself.

A2X takes the manual struggle out of the equation and knocks hours off the process.

When a settlement comes in that includes transactions from more than one month, A2X will split it up into separate invoices or journals.

As your business continues to grow, you’ll be saving more and more time (and dollars) thanks to this one simple step.

“Easy to use and immediately saw the value. Splitting Amazon deposits between months was a brutal exercise and now A2X handles it all.”

Catherine F., Capterra.

“To me, the best thing about this software is its ability to split the deposits that result from sales in 2 different months. I could not imagine the time it would take for me to have to enter that all in manually.”

Shawn A., Capterra.

Ever since we started, we’ve always taken a solutions-driven approach to empowering our customers for success.

As a result, we have processed an enormous amount of transactions for sellers and accountants alike, and solved lots of different tricky challenges over the years.

We understand that not everything fits into a cookie-cutter solution and that’s okay.

If you’re looking for a solution that you can trust with your most important financial data, and a team of dedicated experts that are almost always available, A2X is the ecommerce accounting app for you.

“The support provided by the A2X team is exceptional.”

Rick W, G2 Reviews.

“Their customer service is just top class. Their solution saves us valuable time which has meant we could focus on expanding our brand.”

Anonymous user G2 Reviews.

The Subscription Options

The pricing plans for A2X and Link My Books are done quite differently.

With A2X, you are guaranteed live support no matter your subscription level. You also get connections for unlimited Amazon marketplaces with all subscriptions excluding Mini.

The things that do change with different subscriptions are the number of Amazon Merchant IDs, sales channels, access to FBA inventory locations, and available history.

With Link My Books, there are three levels for each subscription tier: Lite, Pro, and Premium.

  • Lite subscriptions only allow 1 sales channel, 1–7 marketplaces*, 3 months of historical data, and the only support you will receive from Link My Books is through email.
  • Pro subscriptions allow 2 sales channels, 13 marketplaces (including eBay), 12 months of historical data, and the only support you get is through email and online chat (not live).
  • Premium subscriptions allow 2 sales channels, 13 marketplaces (including eBay), 24 months of historical data, and access to a dedicated account manager for support.

This means that even if you subscribe to the Lite version of their 15,000 orders subscription tier, you will still only receive: (delayed) email support, 3 months of historical data, and a single marketplace for $169 per month.

A2X is here to support your ecommerce accounting journey every step of the way, every hour of the day.

That’s why all of our subscriptions include live support from a team member at almost any hour of the day.

*NB: Link My Books describes “sales channels” as either an eBay Managed Payments account or a continental collection of Amazon marketplaces. For example, “Amazon Europe”, which covers seven Amazon marketplaces, is considered as one sales channel.

A2X defines a “sales channel” as a single hub of marketplaces, i.e. Amazon (all marketplaces), eBay, and Shopify.

Monthly Plans & Pricing ($USD)

A2X is available for Amazon, Shopify, eBay, Etsy, and Walmart Marketplace - or a combination!
It integrates with Quickbooks, Xero, and Sage accounting software.


200 orders
1 sales channel
1 marketplace
$ 19


1,000 orders
1 sales channel
Unlimited marketplaces
$ 49


5,000 orders
1 sales channel
Unlimited marketplaces
$ 69


10,000 orders
1 sales channel
Unlimited marketplaces
$ 139


15,000 orders
1 sales channel
Unlimited marketplaces
$ 199


1,000 orders
2 sales channels
Unlimited marketplaces
$ 79


2,000 orders
3 sales channels
Unlimited marketplaces
$ 99


5,000 orders
4 sales channels
$ 149
Link My Books plans & pricing
Link My Books is available for Amazon and eBay.
It integrates with Quickbooks and Xero accounting software.
200 orders
Lite: 1 marketplace
Pro: 5 marketplaces
Premium: 10 marketplaces

Lite: $14
Pro: $27
Premium: $53
1,000 orders
Lite: 1 marketplace
Pro: 5 marketplaces
Premium: 10 marketplaces

Lite: $29
Pro: $42
Premium: $68
5,000 orders
Lite: 1 marketplace
Pro: 5 marketplaces
Premium: 10 marketplaces

Lite: $46
Pro: $59
Premium: $85
10,000 orders
Lite: 1 marketplace
Pro: 5 marketplaces
Premium: 10 marketplaces

Lite: $76
Pro: $89
Premium: $115
15,000 orders
Lite: 1 marketplace
Pro: 5 marketplaces
Premium: 10 marketplaces

Lite: $169
Pro: $182
Premium: $208
1,000 orders
2 sales channels
Pro: $42
Premium: $68

New A2X customers can get one month of A2X for free.

What the People are Saying About A2X

Overall rating
From 228 users reviews
Average score
  • Ease of Use 4.7
  • Customer Service 4.8
  • Features 4.8
  • Value for Money 4.6

Source: Capterra

Over 1500+ star reviews across these review platforms

Switching from Link My Books to A2X

If you’re currently using Link My Books but you’ve decided to upgrade to A2X then you’re in luck; the process is super simple.

To get started, just reach out to one of our team today and we’ll personally guide you through the process.

We can’t wait for you to become part of the A2X community!

Try A2X for free

“Various clients using Shopify tried various other integrations, but none really worked that well. A2X has worked brilliantly. Support is also responsive. I highly recommend A2X.”

Ray H., Capterra.

Start Your Free Trial of A2X Today!

You can get started with A2X right now for no initial cost with a free trial.