A2X Newsletter (for Online Sellers) | A2X Product Wrap-Up 2025

A2X Newsletter (for Online Sellers) | A2X Product Wrap-Up 2025

As you head into 2026, I wanted to share a quick roundup of A2X updates from 2025 that can make a real difference for ecommerce sellers – cleaner numbers, faster month-end, and fewer payout surprises.

▶️ Watch our 7-minute video: A2X 2025 Product Wrap-Up (with Amy, our Product Marketing Manager) to spot the features you haven’t tried yet. Or, scroll down for the list.

Need help getting started with any of these new A2X features? Reach out – we’ll point you in the right direction so you’re set up for success.

Hi, I'm Amy, product marketing manager at A2X. 2025 has been a big year for our product. We've been working hard behind the scenes to make your e-commerce accounting even easier, faster, and more accurate. We're putting together this quick video to give you an overview of what we've built and to make sure you haven't missed anything. Let's get into it.

PayPal. This year, we've launched a direct integration with PayPal, bringing A2X's trusted accuracy to one of the world's most popular payment platforms. For many Shopify merchants, PayPal is a vital part of their payments mix. A2X automates PayPal reconciliation by posting summarized daily entries, including payments, fees, refunds, and currency conversions into your GL. It scales so even with thousands of daily transactions, you won't flood your general ledger. You can mix and match settings to suit your workflow, grouping payouts and supplier payments or excluding transactions just the way you need. If you haven't already, set up a PayPal trial account and see how you can simplify your monthend reconciliation workflow.

Multi-org management. We rolled out a new multi-organization view, a visual and organizational update that makes it much easier to manage multiple A2X accounts. Just take a look at your side panel in A2X. You'll notice a new dropown that shows all the different organizations linked to your login. This is particularly helpful if you're managing multiple e-commerce stores or if you're an accountant or bookkeeper looking after a number of clients. It's a simple change, but it really helps keeps things organized and easy to navigate.

The Cin7 and A2X partnership. Great news. You can now use A2X and Sin7 core in parallel. All you have to do is turn off income posting in your Sin7 account and COGS off in your A2X account. Then both solutions will do what they do best. Sin7 running your inventory management and COGS and A2X accurately reconciling your payouts. If you're a scaling seller, this is a best of breed tech stack that scales with you. No need to move to an ERP.

Refunds and cogs. If you're not using Sin7 or another inventory management system and using A2X to track your COGS, one of the most requested features released this year is the ability to include refunds as returns in your COGS postings. Up until now, if a product was refunded and returned to inventory, you'd usually have to handle that manually with a journal entry, which wasn't ideal, especially if you had a high volume of returns.

Now with the setting enabled, A2X will automatically calculate the COGS for this refunded SKUs, add refunded lines to your COGS postings, and post to both your expense and inventory accounts, so your books stay accurate, and you save time at month end. It's designed to account for returns that are directly linked to a skew and return to inventory. If the refunded item wasn't returned or didn't have a skew attached, you'll still want to make a separate adjustment for that.

Amazon deferred transactions. This last feature came in response to Amazon's introduction of deferred transactions under its delivery date policy. Some Amazon sellers noticed and our data showed that their numbers were becoming more affected. Under this policy, Amazon holds revenue temporarily and it's delayed in the settlements. This meant sales, fees, and cogs weren't always landing in the right period. With this new feature, A2X automatically posts a month-end adjustment that accounts for those deferred transactions, and it does this without changing your regular settlement entries, so your bank feed matching stays clean.

Here's how it works. A2X acres the transactions that were deferred during the month. It reverses the transactions that were previously deferred but got released this month and also includes matching COGS adjustments if you're using COGS tracking in A2X. You get accurate AC cruel accounting without disrupting your cash reconciliation and with a clear audit trial to back it all up. It's currently in beta for Zero and QuickBooks and Netswuite users. To enable this feature, just head to settings, Amazon deferred transactions, choose your starting month, and map your asset account.

Camp A2X – 2025 recap Camp A2X. A bonus highlight in 2025 was hosting our third annual Camp A2X, and it was our biggest one yet. Camp A2X is our flagship event for e-commerce sellers, accountants, and bookkeepers. It's a chance to step away from the day-to-day and dive into the bigger picture with live sessions, product deep dives, workflow tips, and Q&A with the A2X team. It's always a highlight for us because we get to connect directly with our community, hear your feedback, and share what we've been building and what's coming next. If you joined us, thank you. And if you missed it, we're already thinking about next year. If you'd like to find out more, visit the camp A2X web page.

A2X Clarity. A2X has also been building something pretty cool in the background. A2X Clarity. If you're an in-house finance team for a larger e-commerce business, Clarity is built to give you transaction level truth across Amazon, Shopify, and PayPal. It's a finance first subleddger and profitability analytics solution. It sits on top of A2X's trusted data foundation and pulls all of your sales, fees, and costs into one place, so you can see margins by channels, marketplace, or skew and drill all the way down into the individual order. If you want to see it in action, visit a2xaccounting.com/clarity or email matt2xaccounting.com for a demo.

And that wraps up a few highlights from 2025. From new integrations and smarter workflows to powerful accounting features that save you time and give you numbers you can trust. Thanks for being part of the A2X community. Whether you're a longtime partner or just getting started, we're so glad to have you on this journey with us. We've got big plans for 2026 and we can't wait to show you what's coming next.


2025 product updates – built to save you time (and headaches)

1) PayPal direct integration

  • Connect PayPal directly to A2X to reconcile one of the most common payment methods sellers use.
  • Post summarized daily entries (payments, fees, refunds, currency conversions) so your accounting software stays tidy.
  • Scale comfortably even with high volume – no thousands-of-lines chaos in your accounting file.

2) Multi-org management (easier switching between stores)

3) A2X + Cin7 Core (inventory and accounting working together)

  • Use A2X and Cin7 Core in parallel so each system does what it does best.
  • Cin7 handles inventory and COGS, while A2X focuses on accurate payout reconciliation.
  • A scalable “best-of-breed” setup that can grow with you without jumping to an ERP too early.

4) Refunds included as returns in COGS postings

  • Track returns more accurately by including refunds as returns in your COGS postings (when items return to inventory).
  • A2X automatically calculates refunded SKU COGS and posts the right lines to expense and inventory accounts.
  • Less manual cleanup at month-end, especially if you deal with frequent returns.

5) Amazon Deferred Transactions (keep months accurate)

  • If Amazon deferred transactions have been throwing off your month-end numbers, this feature helps.
  • A2X posts a month-end adjustment so revenue, fees, and (optionally) COGS land in the right period.
  • Your regular settlement entries stay unchanged – so reconciliation and bank matching remain clean.

6) A2X Clarity (transaction-level truth and profitability)

  • See transaction-level detail across Amazon, Shopify, and PayPal in one place.
  • Understand margins by channel, marketplace, or SKU – then drill down to individual orders when you need answers.
  • Built for finance teams and scaling sellers who want deeper profitability insight without spreadsheet sprawl.

Bonus – Camp A2X

Camp A2X is our flagship event that brings together top ecommerce accounting and bookkeeping practices that support ecommerce sellers.

  • It features live sessions, product deep dives, workflow tips, and Q&A with the A2X team – all focused on the day-to-day realities of ecommerce accounting.
  • The event highlights what’s changing in ecommerce accounting, what great support looks like, and the workflows top firms are using to keep client books accurate and up-to-date.

Want help deciding which updates matter most for your setup? Reach out and tell me what platforms you sell on (Amazon, Shopify, and so on) – I’ll point you in the right direction.

Thanks, Geoff

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