Google Ads in A2X Clarity: ad spend in your margin numbers
By
Amy Crooymans
1 minutes
read
Aug 28, 2026
Your Google Ads spend and your sales data live in different places, so working out what a product made after advertising has meant exporting both and matching them up by hand.
You can now connect Google Ads to A2X Clarity and see your ad spend alongside your sales data. Contribution margin and return on ad spend (ROAS) now include what you spend on Google to acquire customers.
What you get with Google Ads in A2X Clarity:
- When you connect, A2X brings in your last 30 days of Google Ads spend. You can request up to 60 days of history.
- After that, A2X fetches your spend every day. Each day’s figures arrive 3 days later, once Google has finalized them.
- A2X matches each day’s spend to that day’s orders. Spend Google reports against a SKU goes to that SKU’s orders, and the rest is allocated at campaign level.
- Google Ads sits next to Amazon Ads, so you compare ad profitability across both in one place.
Google Ads is available now for A2X Clarity customers. Connect your Google Ads account in your Organization Settings, or message us via chat if you’d like a hand.
Find out more about A2X Clarity → A2X Clarity
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