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So you’re looking to attract new Shopify and/or Amazon clients to your website. Awesome, you’ve stumbled onto a niche that is rich in opportunity and ripe for growth. In this short guide, we’re going to show you some basic tips and tricks that will set you up for success in attracting, organically, through Google and other search engines Shopify store owners and Amazon sellers.


Table of contents

  1. Start with keyword research
  2. Create high-intent category pages + setup a URL structure that suits
  3. Link into + write content to build authority to the high-intent pages
  4. Make sure your website is fast + mobile optimised
  5. Don’t plagiarize, Google doesn’t like that
  6. Closing thoughts

Start with keyword research

This is the first thing you should do when looking at your SEO strategy, as your keywords tell Google you are what searchers are looking for. It is important to have the right keywords, but it is also important you use them correctly, too.

Your SEO should be specific, which means that the keywords you use must boil down to exactly what you do.

This means that you may want keywords such as:

  • Bookkeeping
  • Accounts
  • Taxes
  • Audit

When targeting ecommerce, you want to add onto these keywords to get more specific. For example;

  • Amazon accounting
  • Shopify bookkeeping
  • E-commerce tax preparation

With your keywords identified, you should try to use these throughout your website content. But be careful not to overdo it—search engines will actually penalize you for if you do not mention your keywords naturally in ways that make sense.

Create high-intent category pages + setup a URL structure that suits

With the keywords you’ve not identified, you want to group them together into overarching groups and build a few pages around them based on searcher intent. For instance the searchers intent when searching for ‘Amazon accounting services’ is most likely looking for a firm that specialises in Amazon accounting services. This is a high-intent search, so the lowest hanging fruit for you and your firm is to build a page and rank well for this high-intent search term.

For example;

  • Amazon accounting and bookkeeping
    • The core theme of this grouping is Amazon, and all the related terms you will use here will be accounting and bookkeeping to attract those searches.
    • The URL structure you want to use needs to tell Google what exactly this page is, so it should be www.yourwebsite.com/amazon-acccounting-and-bookkeeping
  • Shopify accounting and bookkeeping
    • The core theme of this grouping is Shopify, and all the related terms you will use here will be accounting and bookkeeping to attract those searches.
    • The URL structure you want to use needs to tell Google what exactly this page is, so it should be www.yourwebsite.com/shopify-acccounting-and-bookkeeping
  • E-commerce tax preparation services
    • The core theme of this grouping is E-commerce, and all the related terms you will use here will be tax preparation to attract those searches.
    • The URL structure you want to use needs to tell Google what exactly this page is, so it should be www.yourwebsite.com/e-commerce-tax-preparation

Now that we have a few core pages that at built for attracting specific clients, we need to build links to them to tell Google that these pages are important.

Link into + write content to build authority to the high-intent pages

We need to tell Google that your new pages are important. Google views links to a page as the most important factor in determining the importance of a webpage, the more links = more important = higher it will rank this page in the search results for people to find.


There are two types of links you can get

  • Internal links. When you link to your own webpage on your own site.
  • External links. Links that you get from external websites to your website/webpage.

Both are important for building authority and for Google realising the importance of your website. But for now lets start with some internal link building.

From your homepage, link to these new high-intent pages. You can do this through showcasing the services you offer and linking to them.


Quick wins

  • Include your new pages in your top menu bar. This is technically a link back to these pages on all pages of your website.
  • Include your new pages in your website footer menu. Again, this is a link back to these pages on all pages of your website.

Building authority through content

Once you have done that, you want to start writing content on your blog that relates to the content on the high-intent pages. Some example blog posts you can write and pages to link back into;

  • Challenges with Shopify accounting and how you can overcome them > link to Shopify accounting page.
  • A case study with one of your Amazon clients > link to your Amazon accounting page.
  • The top tools and apps that ecommerce sellers use > link to your Ecommerce tax prep page.

The opportunities are endless, but what is important is that you are building links to your pages each and every week with each blog post that you write. What this is doing is telling Google that these pages are important and that they should link to them.

Make sure your website is fast + mobile optimised

A must for any website in today's age is that your website is mobile responsive. With nearly 80% of people now viewing websites on their mobiles or tablet devices this is vital if you want to attract more clients online and also rank well in the search engines. Google revealed that they do rank sites that are responsive on multiple platforms higher than those that aren't. Again this goes back to that Google is a service provider and want's to give you the best possible experience when searching their engine.

They don't want you having a hard time navigating through a site that is not responsive on mobile. Not only will your audience have a very hard to time reading your site and taking a lot longer to get around but it will increase their likelihood of looking for someone else by an enormous amount.

An unresponsive site is potentially leaving money on the table. Make sure your site is responsive by checking the three main platforms, desktop, tablet and mobile!

Don’t plagiarize, Google doesn’t like that

It is critical that all content on your firm's website is your own. Search engines have become so clever that they can identify plagiarized content. If search engines find that your site contains text that is taken from elsewhere, they will not index it.

The best way to avoid this is to check your site for existing content that appears elsewhere.

There are a number of free plagiarism checkers like Plagium or Academized you can use to check your content for you.

Closing thoughts

So there we go, with these few tips, you’ll be well on your way to attracting new Shopify and Amazon clients to your website and growing your firms presence online in an organic way. For more tips and tricks on how to grow your firm’s ecommerce clients, get in touch with the A2X team.