Shopify

Accurate Financials for Ecommerce Mastery
Accurate Financials for Ecommerce Mastery Greg used A2X to fix previous errors to ensure accuracy moving forward. When new business owner, Greg Pfundstein took over online sunglasses retailer, Dubranchet in 2019, he thought it would be easy to integrate his sales channel, Shopify, with his accounting software, Xero. Greg learned that hard way that it is not as easy as it looks and quickly ended up with a mess on his hands.

Clunky integration, messy sales data? Not with A2X, say LedgerGurus
From single mum to CEO of 60+ employees After unexpected circumstances left Brittany Brown as a solo mum (with no education to fall back on), she decided to go back to school and get her accounting degree. She was about to graduate and was being actively recruited by some of the ‘Big Four’ public accounting firms in North America, but she could tell they weren’t the right fit. She took a job with a small, local accounting firm instead, but around the same time, client accounting services were growing – and the idea sparked the start of Brittany’s own firm, LedgerGurus.

How A2X Has Given Central 23 More Time For Fun
How A2X Has Given Central 23 More Time For Fun Even if you have zero background in accounting, A2X is uncomplicated and designed to grow with you and your business. Entertainment company Central 23, was founded in 2016 by entrepreneurs and now co-CEOs Luke Shelley and Marcus Ereira. What started as selling just a single greeting card design to lifestyle retail giant Urban Outfitters, has now expanded into an entire product range.

Multi-channel clients require a multi-pronged approach
Riding the early wave of eCommerce accounting In 2011, when husband and wife duo Scott and Patti Scharf founded their eCommerce accounting firm Catching Clouds, Amazon dominated the online shopping sphere. Over a decade later, the market has exploded with Shopify, Etsy, Walmart, eBay and international Amazon iterations joining the fray. As one of the first accounting businesses to specialise in eCommerce, Catching Clouds has gone from strength to strength, taking on larger clients, going beyond simple bookkeeping and recently merging with Acuity.

Using digital tools brings about new business opportunities for Elver Ecommerce Accounting
From humble beginnings to specialists in eCommerce Around eight years ago, Steve Blackmore was working from home in the UK – he’d just started his own accounting practice. He admits the first six months were a steep learning curve, with new clients slowly trickling in, but it wasn’t long before it became his full-time gig. Over time, the growth led to leasing an office and hiring more staff, including his son Oliver.

Wise Advice enables sustainable, scalable growth with the help of A2X
The best of both worlds: accounting and technology As a Certified Practising Accountant (CPA) and self-confessed IT ‘geek’ – with an entrepreneurial mindset – it’s no surprise that Brad Golchin is always at the forefront of accounting and business tech. Over 15 years ago, he started Wise Advice, an accounting practice that today specialises in enabling ecommerce growth. With extensive experience in accounting, business, training and IT, Brad and his team are experts in technology integration – and it’s saving their clients time, money and stress.

The Fundamentals of Ecommerce Accounting: A Comprehensive Guide
​​​​​​ Most sellers don’t start their online businesses with ecommerce accounting in mind, but understanding your numbers is essential to achieve success and maintaining a profitable, healthy business. Financial issues—such as running out of cash or price and costing problems— are some of the main reasons ecommerce businesses fail. This comprehensive guide is the perfect starting point if you want to avoid those common pitfalls. The reality is that ecommerce accounting is tricky, with many added complexities compared with accounting for a brick-and-mortar retail business.

Accounting for Shopify Merchants: The 8 Setup Steps
Selling on Shopify is all about freedom of expression for your brand, and that’s pretty exciting for an ambitious entrepreneur. With Shopify’s unique customization offering, it now powers millions of ecommerce stores and some of the biggest brands in the world including Kylie Cosmetics, Heinz, Lindt, RedBull, Tesla, Sephora, and more. But the road to growth and success isn’t without bumps, and planning as early as possible for these is the best way to minimize damage.

Understanding Ecommerce Sales Tax
Ecommerce sellers used to have a pretty easy time when it came to sales tax, but those days are gone. In June 2018, a landmark case turned the tide on sales tax collection for good. The Wayfair vs. South Dakota ruling redefined the criteria for business owners eligible to pay sales tax. Prior to this ruling, business owners needed physical presence in a state to be considered eligible to remit sales tax.

How to Find a Shopify Accountant or Bookkeeper: Your Ultimate Guide
Have you ever found yourself lost in the maze of Shopify accounting and wondered if there was someone who could guide you through its intricate pathways? You’re not alone. Managing fees, refunds, and taxes for your store can be an overwhelming experience. And when you consider that up to 90% of ecommerce businesses fail within the first four months, it’s clear Shopify merchants should do all they can to gain a competitive advantage.

The Ultimate Guide to Shopify Accounting and Bookkeeping for Ecommerce Success
Shopify is one of the most popular ecommerce platforms in the world, with over two million users, including brands like Allbirds, Gymshark, and Kylie Cosmetics. If you have a Shopify store, it’s crucial to understand how you can set your store up for financial success, including with your Shopify accounting. Anyone can launch a Shopify store, but achieving success demands a blend of talent, creativity, passion, and effective financial management.

Everything You Need To Know About Shopify Taxes [Full Guide]
Making a business of selling online doesn’t elude the tax authorities anymore. Not in this day and age, with ecommerce worth trillions of dollars a year. It used to be that ecommerce sellers could fly relatively under the radar with regards to tax, but as the industry grew and the revenue soared, attention turned its way. Today, 63% of shopping experiences start online, and the impact of the COVID-19 pandemic has only increased the popularity of and reliance on this method of consumption.

Finding Specialist Accountants for Ecommerce to Suit Your Business
Running an ecommerce business requires you to wear many hats but sometimes it’s easier to use an accountant rather than do it yourself. Accounting can be difficult and having an online business makes it even more challenging, which is why finding specialist accountants for ecommerce is crucial. But what makes a good accountant and do they need to be particularly knowledgeable about ecommerce to help you? What exactly will they help you with and when is the best time to start using them?

Integrating awesome technology for fast-scaling clients
For the love of tech After 15 years working as an accountant, Philip Oakley decided it was time for a change. He took the part of his job he loved the most – the tech – and started helping businesses find the right cloud solutions to sell their products and services online. Fast-forward 13 years and OutserveWeb has partnered with some of the biggest names in cloud tech including Shopify and Unleashed.

Shopify Bookkeeping in QuickBooks Online: Step-by-Step Guide
Struggling to reconcile your Shopify store in QuickBooks Online? You’re not alone! Bookkeeping for Shopify is complicated. But, it’s important to do it correctly so that you can get accurate financials, which will help to ensure you’ve received all your payouts, enable you to make better business decisions, and even put your business in a better position to get investment or a loan. Read on for a step-by-step guide for how to do Shopify bookkeeping in QuickBooks Online.

Accounting for TikTok Shop Sales on Shopify with A2X Integration
As a Shopify merchant, you’ve got the flexibility to sell across multiple channels, including TikTok Shop. This means you can funnel all your orders through Shopify, keeping everything from orders, inventory, and promotions in one place. But, it’s not without its complications, especially when it comes to accounting. In this blog, we’ll dive into selling on TikTok Shop, the accounting headaches it might bring, and how A2X helps you reconcile those tricky payouts in QuickBooks Online or Xero.

Solving Shopify POS Accounting in QuickBooks Online or Xero with A2X
For many retail businesses, managing both online and in-store sales can be challenging, especially when streamlining processes across various channels, locations, staff, and customers. Shopify, a leader in ecommerce, addresses these challenges by offering functionality for physical retail environments through its Point of Sale (POS) system. This integration provides retailers a seamless experience, combining the ease of online management with the tangibility of brick-and-mortar sales. While having one source of truth for sales, order management, and inventory is operationally beneficial, it introduces complexities in accounting when trying to reconcile your books in QuickBooks Online, Xero, or NetSuite.

Shopify Xero Integration: How to Set it Up
Setting up an integration between Shopify and Xero is an excellent way to save time on bookkeeping and get more accurate financials. Whether you’re a Shopify merchant managing your own books, or an accountant or bookkeeper who works with Shopify merchants, you’ll likely be familiar with the fact that getting your Shopify payouts to reconcile in Xero is challenging. Factors such as multiple payout sources, Shopify fees, different transaction types, third-party apps, and more make bookkeeping confusing and time-consuming.

Warehouse Efficiency: Your Path to Elevated Profits and Boosted Growth
The logistics market has seen 29% growth in 2022, and this upward trend shows no signs of slowing down. However, not all businesses will be able to harness this projected growth. The ones that stand to reap the rewards are those who make efficiency and modernization their top priorities. Much like ecommerce accounting, accuracy and efficiency are the very essence of a successful warehouse operation. In a world where consumer demands soar, the role of warehouse efficiency has taken on paramount importance.

[Webinar] Avoid These 3 Ecommerce Accounting Mistakes
With every transaction made and every dollar earned, keeping a precise record is imperative for accounting and tax purposes. This holds true whether you’re an experienced ecommerce merchant or a novice starting your journey. Unfortunately, it’s all too easy to stumble into expensive accounting blunders. In this insightful webinar, A2X’s product marketing manager, Amy Crooymans, and OFX’s Oliver Budniak unravel the complex world of ecommerce accounting. Read on to hear Amy highlight how to sidestep some of the most frequent errors made by ecommerce businesses in their accounting practices.

Meet A2X's New Product Homepage & Simplified Setup Experience
A2X is renowned for being the most robust and accurate ecommerce accounting solution, and that will always be at the core of everything we do. But that doesn’t mean it shouldn’t be easy to set up and use. A common theme in both customer feedback and product UX reviews was that getting set up on A2X could be a little daunting. First impressions are so important, and we care about our customers having the best first experience with A2X.

Shopify QuickBooks Integration: How to Set it Up
Integrating Shopify and QuickBooks Online is a great way to save time on bookkeeping and get accurate financials for your Shopify store. Whether you’re a Shopify merchant, or an accountant or bookkeeper who works with Shopify merchants, you’ll understand some of the complexities that come along with Shopify bookkeeping. Between managing multiple payout sources, Shopify fees, different transaction types, third-party apps, and more, getting everything to reconcile can be a huge challenge.

By the Books: Step-by-Step Guide to Shopify and Xero Bookkeeping with A2X

Whether you’re getting your Shopify store off the ground or have tens of thousands of happy customers, you know that accurate Shopify bookkeeping is an important (sometimes frustrating) part of running a successful business. In addition to compliance and setting yourself up for tax success, it gives your business the financial visibility it needs to make smart decisions. But, like most great meals, you need the right ingredients to get your Shopify bookkeeping in a good place every month—without hours of admin.

Why Ecommerce Business Owners Need to Work with an Accounting and Bookkeeping Expert
This article is a guest post from our friends at Ecombalance, a monthly bookkeeping service and A2X Gold Partner. Starting, running, and scaling an ecommerce business can be a difficult and complicated process, especially when it comes to your ecommerce bookkeeping and accounting. In addition to managing your inventory, shipping, customer service and more, you also need to keep up with the financial side of your business. This means staying on top of taxes, filing accurate financial statements, understanding business deductions, tracking expenses and more.

How These Businesses Found An Expert Ecommerce Accountant
When starting an ecommerce business, it’s understandable that accounting may not be at the forefront of your mind. With so many other tasks, it’s easy to push accounting to the bottom of the list. However, as your business expands—hiring staff, manufacturing, fulfillment, entering new markets, and dealing with different compliance obligations—having an ecommerce accounting expert can make all the difference. Ecommerce accounting experts understand the ins and outs of your sales channels and know the best software solutions to implement.

Get Better Accounting for Shopify with A2X for Shopify
Shopify sellers have better accounting with A2X for Shopify integration In today’s technology-driven world, there is no real excuse for poor accounting. While most businesses and Shopify sellers find it a monotonous and time-consuming chore, it’s essential for tracking, managing and optimizing the growth of your business. Say goodbye to spreadsheets and invest in user-friendly and effective accounting software. Having a robust system in place will help you manage your cash flow and taxes – simplifying your finances.

How To Sell On Multiple Channels
Have you ever stood in a store, about to buy a product, and then quickly checked online to see if it’s cheaper? Yeah, you’re far from alone. We live decidedly multichannel lives these days. As customers, we have choice. It might be shopping through ecommerce sites, brick-and-mortar stores, social media, or market stalls. And we expect our favorite brands and products to be there waiting for us across a variety of mediums.

Social Media for Ecommerce Businesses Today
“Pushing a company agenda on social media is like throwing water balloons at a porcupine.” Erik Qualman, author and motivational speaker. It’s no secret that social media is a powerful tool for businesses. But its power lies in engaging with the right audience in the right way, which is not an easy thing to nail. Particularly when audience interests, needs, and expectations change. Simply posting an ad or a product is not enough.

How To Sell On Shopify [The Ultimate Guide]
Shopify was started in 2004. Canadians Tobias Lütke and Scott Lake wanted to sell snowboarding equipment, but found the existing tools for ecommerce sellers too restrictive. So, they built their own. By 2007, the company was bringing in around $8,000/month. Now, monthly revenue is closer to $20million. As an industry leader, Shopify is constantly evolving to give customers the best experience, exceed their expectations and help sellers push boundaries.

Tracey Newman Joins A2X and Shares Her Thoughts on Ecommerce Accounting in 2023
A2X is delighted to announce that Tracey Newman, founder of CloudCounting and formerly of Bean Ninjas, is the latest addition to the A2X team, joining as a Product Manager. Tracey brings over 20 years of experience as an accountant in Canada and Australia and has spent the last six years working in the ecommerce accounting niche. Keen to explore another side of ecommerce accounting, Tracey has joined the world of SaaS to build products that she has personally identified as necessary and desirable for ecommerce accountants through her own experience in the field.

How to Build the Best Ecommerce Technology Stack for Your Business
Undoubtedly, a well-designed and implemented ecommerce technology stack can help a business pull ahead of its competition – from the automation of administrative tasks, access to higher quality business and financial data, and so much more. But knowing exactly when and what to invest in is more of a complex task—especially in 2023, when there are multiple products for every possible use case. This guide will take you through crucial considerations when deciding to build a tech stack for your ecommerce business.

What Are The Best Shopify Products To Sell In 2023? [Guide]
People shop via ecommerce for just about anything, so the list of things you could sell online is practically endless. Where do you start when it comes to finding products that will be popular for your Shopify store? In this guide, we aren’t going to just provide you a list of promising ideas. Whilst we will cover what has been performing well, we want to help you ask the right questions and perform insightful research so that you can make the best decisions for your business in the long-term.

The Ultimate Guide to Shopify POS
Over a million businesses use Shopify to manage their online store, but did you know it also offers a point of sale (POS) system, allowing brick-and-mortar store owners to use Shopify for in-person and online sales? Using one platform for online and in-person selling means business owners benefit from unified reporting rather than pulling reports from multiple systems and merging them. Because customer information syncs across the platform, this leads to a better, more personalized buying experience.

Your Go-To Shopify Sales Tax Beginners Guide [Full Resource]
Since Shopify’s inception in 2004, US ecommerce sales revenue has skyrocketed from $75 billion to $959 billion in 2021. In the last decade alone, the industry has multiplied itself almost five times over. With the advent of ecommerce, the IRS had to adjust and catch up, which they did in 2018. Gone are the days where ecommerce sellers could turn a blind eye to their sales tax obligations. Sales tax for Shopify sellers today must be a top priority, and as Shopify is not a marketplace facilitator, unlike platforms such as Amazon or Etsy, it won’t automatically do it for you.

The 10 Best Shopify Apps for Dropshipping Stores
Have you always wanted to start your own dropshipping business? Perhaps you’re already an online entrepreneur looking for ways to better manage your dropshipping processes. There’s no shortage of apps for Shopify sellers, but there’s a handful that stands out from the crowd for dropshipping, specifically. When you are looking for the best for your business, consider the following: Does the app let you choose your products and instantly sync your selection to your Shopify store?

7 Times Accountants Turned Near Ecommerce Failures Into Success
If you’ve ever watched a scary movie, you’ve likely experienced that moment of smug disbelief when a character runs directly into danger against all better judgment. Yelling at the screen does nothing to deter them, and it’s no surprise when they meet their grisly end and become another cautionary tale. While there aren’t too many crazed killers or nasty monsters in the world of ecommerce accounting, ask any accountant or bookkeeper, and you’ll discover plenty of horror stories.

Introducing Assisted Setup for New A2X Accounts
Ecommerce accounting can be complex, especially when compared to traditional brick and mortar retailers. From selling large volumes of products across multiple sales channels in different states, provinces, or countries to dealing with multiple tax requirements, there’s a lot you need to account for. That’s why A2X (and our network of expert ecommerce accounting and bookkeeping partners) exists! To automate your ecommerce accounting, save you hours a month, while providing you with the most accurate financials.

How To Create A Shopify Sales Funnel [Guide]
“If you’re in business, you’re in marketing. And if you’re in marketing, you need a sales funnel.” Matt Ackerson, Autogrow. Don’t you just hate it when someone tries to hard-sell you, and you’ve never heard of them or their product before? Perhaps you get annoyed when you’re bombarded with ads from a business online, one you’ve never interacted with, telling you to buy a product you know nothing about?

Shopify Vs. WooCommerce: How To Choose
Are you looking for the perfect ecommerce platform for your business? Perhaps you’re wondering what the differences are between Shopify and WooCommerce, and whether they’re the same digital wolves parading about in virtual sheep’s clothing? Well, they’re not. One is a lot more DIY than the other. One requires other subscriptions before you can use it. And they have completely different pricing models. But both are designed for selling online, giving you full control and plenty of resources to help.

How To Find The Right Shopify Apps For Your Store
Applications are designed to level up your tech. They add to, elevate and expand on the tools you’re using, giving you the ability to customize how you run your business, and how customers engage with it. With apps for live chat, interactions, VR, AR, social media sharing, email marketing, accounting, and more, the potential is hugely exciting. But with over 3,000 apps on Shopify’s app store, how do you choose which of these areas to invest in?

Accounting For Shopify Gift Cards With A2X
Here at A2X, we’re always looking to make sellers’ lives as easy as possible when it comes to their accounting. Find out below how a new feature we have developed streamlines a tricky aspect of accounting for Shopify. As a Shopify seller, you might already know that the platform allows the issue of gift cards in two main ways: Gift cards are sold to customers to use in the future, processed via checkout like any other order, and, Gift cards are issued manually as credit, perhaps for returned goods or as a goodwill gesture to help resolve a problem.

How to Cancel, Close or Pause Your Shopify Store [Guide]
In business, things don’t always go according to plan. Sales can plummet unexpectedly, life circumstances change, maybe you’re interested in trying a different ecommerce platform or need to take a short break for a family vacation. Whatever your reason for wanting to close or cancel your Shopify store, this step-by-step guide will walk you through the process. If you only want to temporarily shut your doors to the public, this guide will also outline how to pause your store until you’re ready to open again.

Everything You Need To Know About Shopify Fees [Full Guide]
As a Shopify seller, how much are you paying in fees? Do you know? Did a number just pop into your head? Or are you thinking… “It’s complicated…” You’d be right about that. But if you don’t know the details about the fees you’re paying, you’re at risk of paying too much. And paying too much affects your bottom line. We’re here to break it all down for you so you can better understand where your money is going, and whether there might be a cheaper option.

The Ultimate Shopify Facebook Marketing Guide
Consider this for a moment. Facebook currently has 2.89 billion active users. Out of those, 1.84 million people are daily visitors. And users spend an average of 38 minutes per day on Facebook - and, they like it. The potential for a smart Shopify Facebook marketing strategy is huge. So don’t go anywhere. In this guide to Shopify marketing on Facebook: Table of Contents Who Uses Facebook These Days? A Note About Marketing On Social Media The Options For Shopify And Facebook How To Connect Facebook And Shopify (Step-By-Step) How Facebook’s Algorithm Works Tips to Enhance Your Shopify Performance On Facebook Don’t Forget Your Accounts When Setting Up Shop… Also on the Blog Learn how to manage your Shopify accounting the right way If you want to scale up your Shopify business, you need reliable accounting.

The Definitive Shopify Marketing Resource
“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.” Steve Jobs, ex-CEO and co-founder of Apple. As a Shopify store owner, you’ll no doubt know that marketing is important for your business. Not marketing your store would be like opening it and not telling anyone!

Shopify Gift Cards (Beta)
Overview The A2X Shopify Gift Card monthly report provides an accumulated total of all Gift Cards Sold, Issued, Expired or disabled. These are four Gift Card actions that need to be accounted for: Selling Gift Cards - A2X accounts for these in sales and tags them as gift card sales. This report will also display this value. Using Gift Cards - A2X accounts for these as sale via Gift Card gateway.

Shopify Advertising Guide: How To Scale Your Ecommerce Store
“Research shows that most businesses fail in the first five years… Many of those businesses are generating tons of revenue and sales, but without the math on customer acquisition, the costs eventually bring them to their knees.” Neil Patel, digital marketing expert. Advertising for Shopify sellers is crucial. You don’t have a physical shopfront or existing traffic to rely on. But spending money on ads could sink your business before it has a chance to find its feet - and that seems pretty counterproductive.

Shopify and Google Analytics Guide: What You Need To Know
Ecommerce sellers don’t have the advantage of meeting their customers. They can’t count footfall or measure reactions. They can’t see what a customer browses and what they walk past. Analytics are a lens on your Shopify store. You can learn about behavior, interaction, visitor numbers, and so much more - if you only know where to look. And crucially, what to do once you have. Google Analytics is one of the best tools out there to help you.

The Ultimate Shopify Instagram Guide
There are a billion people on Instagram. That’s about one eighth of the world’s population. If you’re interested in tapping into Instagram’s huge potential with its Shopify app integration, you’ve landed in the right place. We’re here to help you set up your feed, build your strategy, and leverage this powerhouse app. This guide will talk you through why you should connect Shopify and Instagram, how to actually do it, how to use Instagram in today’s world and how to maximize it as a sales channel.

Shopify Shipping Guide: Get It Right With These Simple Tips
​​ “Around the world, businesses are prioritizing fulfillment to fight rising costs and meet consumer expectations.” Shopify Future of Ecommerce Report, 2021 Shopify shipping is essential to get right, now more than ever. Nailing your shipping strategies will directly affect how many products you sell, how many customers keep coming back, and how much money your business makes annually. There are no two ways around it. In our Shopify Fulfilment Guide, we break down everything you need to be doing to set up for success.

How To Set Up Your Shopify Facebook Pixel [Tutorial]
Facebook advertising can be confusing, especially if you’ve never done it before. Many features and a huge audience make for an effective marketing platform, but also a complicated one. However, there is one feature that makes tracking and understanding the data from your ad campaigns super simple: Facebook pixel. Here, we’ll explore the Shopify Facebook pixel integration – its benefits, how it works, how to set it up, and a few expert tips to help you make the most of your Facebook ad campaigns.

​​The Ultimate Guide To Shopify Inventory Management
Bad inventory management costs retailers trillions of dollars a year. Inventory listed but not available, available but not listed and preventable returns are all the sources of staggering losses for retailers both on and offline. And with such intense competition, can you afford to lose the customers that find you? In this guide to Shopify inventory management, we’ll be talking about how you can manage your stock efficiently and what you can learn to improve your systems along the way:

Shopify Fulfillment Guide: Everything You Need To Know
“Immediacy, convenience, and speed are top consumer demands. This is the new normal.” Shopify’s Future of Ecommerce Report, 2021. More than 70% of consumers indicate convenience and free shipping are their top reasons to shop online. With such a large majority of your customers depending on you for these things, your Shopify fulfillment method has to be top-notch. If it’s not, you could be losing out on a huge chunk of your audience.

Shopify VAT: How To Do It Right [Guide]
Updates: Changes were made to VAT for Shopify sellers in the UK and EU from July 2021 and again in April 2022. Any seller with business in the EU is likely to be required to collect VAT, with some exceptions. They can now do this for multiple countries all in one place. For the UK, though thresholds haven’t changed, import requirements have, and as a non-EU member state, sellers will need a separate VAT number to remit tax there.

Amazon FBA vs Shopify: Which One Is Best For You? [Guide]
Amazon and Shopify. One is the most popular ecommerce retailer in the world, worth over $1 trillion. The other powers some of the biggest commercial names on the internet, including Tesla, KKW Beauty, Victoria Beckham, RedBull, Kylie Cosmetics, AllBirds, and more. But there are perhaps more differences between Amazon and Shopify than there are similarities. Amazon is a marketplace facilitator. Shopify is an ecommerce platform. The strategies that sellers need to adopt to be successful on these sites vary greatly, and the trade-offs might just sway you towards one over the other.

How To Create A Shopify Pinterest Marketing Strategy
Pinterest is the digitized version of the corkboard above your desk. It’s that vision board that holds all the ideas and inspiration you want to save for later. Today, that often involves wishlist products, and as such, Pinterest has become a marketing tool for ecommerce sellers. Forget judging a book by its cover. In 2021, people are judging books by their pins. So let us share with you a template for getting your Shopify store on Pinterest, and everything you need to know about rich pins, buyable pins for Shopify, how to use Pinterest for business in 2021, and how you can sell on Shopify and Pinterest without a website.

Shopify vs Etsy: Which Platform Should You Sell On?
What do a pair of snowboarding, outdoor enthusiasts, and an urban apartment-dwelling creative have in common? All were entrepreneurial founders of two of the most popular and successful ecommerce businesses in the world to date: Shopify and Etsy. They built the tools to enable imaginative sellers like you to bring your products to the world. But which is right for your business? If you sell craft, handmade or vintage items (which meets Etsy’s criteria), and you’re unsure whether to kick off with Etsy marketplace or go solo with Shopify, this guide is for you.

How To Create A Shopify Shipping Policy [Tutorial + Template]
Get your Shopify data into QuickBooks Online or Xero with A2X. Start a free trial today! Shopify Shipping Policy FAQ Here you can find some answers to the top questions on Shopify shipping policies. If you require further information, visit the Shopify Help Center. Do you need a shipping policy? No, you are not legally required to outline your shipping policies on your Shopify store. However, a shipping policy builds trust between your store and your customers, which may increase your store’s conversion rate and can reduce the time you spend responding to common queries.

How A2X handles VAT in all European Amazon marketplaces
Anyone who runs an online store will know that the beauty of ecommerce is its capabilities are limitless. It’s a fantastic way for retail stores of any type and size to reach a new community of customers – enabling you to expand your sales worldwide without the extensive costs of setting up a brick-and-mortar store. Ecommerce has leveled the playing field, making it possible for small businesses to compete with corporate giants on an international stage.

How Does Accounting Compare Across Ecommerce Platforms Today? An A2X x Insightful Accountant Webinar
On 26th May 2021, we took part in a webinar with Insightful Accountant to discuss how ecommerce sellers need different kinds of accounting support based on their selling platform. We explored what’s changed and still changing, the key accounting challenges for each type of seller, and trends emerging within the industry. Armed with these insights, ecommerce accountants can anticipate the changing needs of their clients this year and better serve them in their journeys.

Everything You Need to Know About Migrating to A2X for Shopify from Bold (and Why You Should)
As connector apps, A2X and Bold are important parts of optimized ecommerce accounting automation. These apps ensure that your Shopify data is calculated accurately and organized. But the way they each do this and the resulting outcomes are quite different. One of them has a few additional features to offer - features that can transform the way you do business. And you might be surprised to hear that switching is not only easy, but books can be backdated, so it’s almost like the migration never took place at all.

Everything You Need To Know About Shopify Payments [Guide]
Based on a collection of studies, around 70% of customers will leave a site even after adding an item to their shopping cart. There are numerous reasons for this, but a common one is a complicated or drawn-out checkout process. Integrated payment solutions are one answer that ecommerce platforms have come up with. Shoppers save their details once so that purchase journeys simply consist of a Buy It Now button.

How To Find The Right Shopify Theme For Your Store [Guide]
The theme of your Shopify store dictates almost everything. What your customers see, how they interact with your brand, what media and add-ons you can include - the list goes on. It’s important to think about what you’ll need from your theme before you go diving in and get carried away by the cool color palettes and exciting plug-ins. Plus, with a little planning, you’ll be able to see whether a freebie will cover your bases or if a paid option is worth your time and money.

Why You Should Be Using Shopify Payments [9 Benefits]
Shopify Payments is the integrated payment gateway for Shopify sellers. Powered by Stripe, Shopify Payments is quick to activate when you open your store and immediately gives your buyers choices when it comes to their payment method at checkout. With hundreds of payment gateways on the market offering you different things, is Shopify’s native the obvious choice? Or should you be giving others a look-in too? Well, in this blog we’re going to tell you why sticking with Shopify Payments is probably your best bet.

Shopify vs eBay: Where Should You Sell? [Ultimate Guide]
Thinking of selling online, but unsure of which platform to pick? While Shopify and eBay are both popular ecommerce platforms, this is where the similarity ends. They are, in fact, very different, and they offer different experiences to both buyers and sellers. So, what do these experiences look like and how should you go about picking one? In this article, we’ll find out. In this Shopify vs. eBay guide:

15 Actionable Shopify Tips To Grow Your Store in 2021
At their Reunite 2020 event, Shopify announced some pretty cool updates for 2021. As one of the leading ecommerce tools, Shopify is constantly evolving and expanding its software, adding new apps and integrations to help its merchants thrive. And with over 600,000 sellers on the platform, if you’re one of them, you’ll want to know as many Shopify tips and tricks as early as possible to come out ahead.

Why A2X for Xero Is A Great OneSaas Alternative
There are thousands of ecommerce apps and integrations on the market today all trying to solve problems for sellers. Whether it’s accounting, fulfilment, customer management, marketing or tax compliance, business owners are able to design a tech stack that perfectly services their unique needs and goals, and removes much of the requirement for human input. As much as a customized infrastructure is an incredible resource, having numerous separate apps poses a tricky challenge: How do you get them talking to each other?

Shopify Sage Integration: How To Set It Up
Setting up an integration between Shopify and Sage Cloud Accounting Software is a great step to improve accounting and bookkeeping accuracy and efficiency. If you’re selling on Shopify – or, if you’re an accountant or bookkeeper who works with Shopify merchants – then you know the complexities that come along with Shopify accounting and bookkeeping. Getting Shopify data to match up with transaction lines with Sage, split-month entries, and dealing with third-party apps are just a few hurdles that can all take a ton of time and cause massive headaches.

What We Learned Analysing 1000 Shopify Payment Gateways
Shopify offers payment gateway options for over 100 providers across the world. Why? So that you can provide your customers with the options most likely to suit them. A2X supports thousands of Shopify sellers with their accounting. No matter the payment gateway used, A2X interprets bank deposits and ensures that sellers have all the information they need to be able to manage their finances properly. With access to this kind of data, we can help sellers determine which gateways are proving most popular among our subscribers.

Ecommerce Options: Whether to Sell Through Amazon or Your Own Website
Amazon is an ecommerce behemoth. It started as an online bookstore in 1994, and is now the world’s largest online retailer. If you’re a small company, the decision to sell through Amazon can seem obvious – after all, you won’t be able to compete with it – but it’s not automatically the best decision for every business. With Amazon Australia set to open early next year, it’s a good time for Australian and New Zealand retailers to think about their choices: take advantage of the Amazon platform, or stick to their own website.

Amazon and Shopify Accounting with QuickBooks Enterprise
A2X is helping thousands of Amazon sellers and Shopify merchants across the world automate their accounting. In these two guides, we’ll show you how users of the QuickBooks Desktop and QuickBooks Enterprise products can use A2X to account for their Amazon sales and/or their Shopify sales: Using A2X for Amazon with QuickBooks Desktop and QuickBooks Enterprise Using A2X for Shopify with QuickBooks Desktop and QuickBooks Enterprise What is A2X for Amazon?

Grow Your Business with a Successful Data-Driven Strategy
Sellers Funding Data Insights is a Game Changer for Amazon Sellers Guest post by SellersFunding. Updated October 2020. It’s no secret that big data is rapidly changing the way companies do business and helping them make more informed decisions. This is why it is vital to have a robust data-driven strategy for your Amazon Sellers business, to stay competitive in today’s evolving marketplace. A successful strategy not only requires a clear vision of your business goals, but it also needs to include how you will:

Why More Sellers Are Diversifying Away from Amazon
About the author - Wayne is a management accountant who forged a 15-year career with tech heavyweight Hewlett Packard. He is now the COO and resident eCommerce accounting expert at Bean Ninjas. When Wayne isn’t managing a global team and equipping eCommerce entrepreneurs with the financial tools they need to enjoy business success and lifestyle freedom, he’s being an everyday superhero to his wife and five children. As 2020 rages on with global health and financial crises, we decided to take a pulse check on the state of eCommerce.

The Impacts of Brexit and COVID-19 to the UK E-commerce Market
In Partnership with Shopify, Xero, A2X & ClearCloud Accounting In 2020 the UK was hit with a twofold setback of events which directly affected UK e-commerce retailers. Firstly, Britain leaving the European Union means a change in legislation leaving uncertainty on where businesses will lie in the new parameters. More recently COVID-19 struck and caused chaos to the economy and global markets, to which the full extent is yet to be revealed.

Accounting for Facebook Shops with A2X for Shopify
Learn how A2X can integrate with Facebook Shops in order to give you automated and accurate accouting for your business. There’s no other digital marketing opportunity quite like social media. It’s one of the easiest ways to spread the word about your brand, engage potential local and international customers – and ultimately grow your e-commerce business. Facebook has dominated the social media market for a decade. Not only is it the platform of choice for connecting with family and friends, but it’s also the go-to marketing tool for most business owners.

UK Ecommerce Accounting Software for Amazon FBA and Shopify
Running an ecommerce business in the UK comes with a unique set of challenges and opportunities. Regardless of whether you’re selling on Amazon, Shopify or another digital avenue, you need to have accurate financials in order to make sound business decisions. Many digital entrepreneurs (and their bookkeepers) manually enter the sales or payout data into their accounting system. While it may seem like a suitable solution in the beginning, this can result in more work and a wide range of issues such as reporting errors, difficulties with comparing the performance of different channels and time periods, and challenges when it comes to selling your business down the line.

How to get reconciled Shopify POS accounting
As a busy retail shop owner, your time is spread across a wide range of activities every week. Whether it’s looking after customers, managing staff or setting up your systems for success, the last thing you want to do is create unnecessary work. And while simplicity is a virtue in any business, the retail landscape has grown much more complex thanks to the prominence of the internet. Customers expect us to be present on social media, have an online store, and provide a range of shopping options to suit their preferences.

Amazon Pay accounting and reconciliation with A2X
Finally a way to accurately automate your Amazon pay accounting and reconciliation with A2X for Amazon. Here’s how. When customers check out with Amazon Pay, the sales proceeds arrive in the merchant bank account up to two weeks later. They are batched with other transactions and various fees are deducted. Often the merchant has no way to account for the fees or to reconcile the funds received with the sales orders they see in Shopify or other sales channels.

The Authentic Buyer’s Guide to Shopify Automation
Shopify is one of the biggest names in ecommerce, so big that it’s hard to remember a time when the platform didn’t exist. Over the past 15 years, Shopify has well and truly carved its name into the web application hall of fame, offering traditional retailers and entrepreneurs alike the freedom and wealth of ecommerce. With a myriad of different ecommerce platforms available to today’s keen entrepreneurs, there are many reasons why Shopify’s star shines so bright.

How-To Guide: Fulfil Orders On Shopify
Congratulations! If you’re here, it’s probably because you have most of the building blocks in place for your Shopify store. You’ve chosen an in-demand product, you’ve set up your Shopify account and listed your products for sale. Now, you want to understand fulfilment options. This guide will give you an overview of fulfilment so that you can choose the best option to suit your business. It covers: Fulfilment methods. Fulfilment setup.

How to Setup Shopify Payments and Link to Your Accounting
Entrepreneurs love Shopify – it’s the full package. One platform with all the ecommerce and point-of-sale features you need to build, grow and run your business, including its very own payment gateway – Shopify Payments. Shopify Payments was formed in 2013 through a partnership between Shopify and payment provider Stripe. If it’s the right fit for your business, you can start accepting credit card payments quickly and easily, and it means you don’t need to pay for and integrate a third-party option.

How to Offer Free Shipping on Shopify to Boost Sales
Boost your sales with a free shipping incentive Free shipping is well proven to be one of the most enticing offers that online stores can give their customers. When used effectively, it can increase the total amount a person is willing to spend at your store. But sometimes e-commerce sellers are hesitant to offer free shipping because they fear they’ll lose out – free shipping isn’t exactly ‘free’ after all, someone still has to pay for it.

How to Add Google Analytics to Shopify
A super simple guide for new e-commerce store owners The best way to improve your Shopify store is to learn as much as you can about your customers – like how they find and browse your store. For traditional retail stores, that information is relatively easy to come by – you can simply ask your customers in person. But for e-commerce store owners who never come face-to-face with their customers, this can be a challenge.

How to decide what product to sell on Shopify
The research involved, sourcing, and back-office set-up Shopify isn’t just an e-commerce platform, it’s arguably the best e-commerce platform, and it has significantly changed the way products are sold worldwide. It has all the e-commerce and point of sale features you need to start, run and grow your business from practically anywhere in the world. While starting an e-commerce store on Shopify is as simple as clicking a few buttons, building a successful business that turns a profit and grows is slightly more complex.

How to Find a Shopify SEO Expert - A2X How-To Guide
Top things to consider when looking for professional help For those who want to do more than break even with their Shopify store – which is most people! – it isn’t enough to just create a store, add your products, and expect your customers to be able to find you. If you want to turn a profit with a great e-commerce store, you need to market your products – including search engine optimisation (SEO).

How to remove ‘Powered by Shopify’ from your store
Simple instructions for removing Shopify’s branding By default, when you create a new Shopify online store, the branding ‘Powered by Shopify’ is automatically added in two different places: the first, your store’s footer, and the second, on your store’s password page (if your website is password protected or not yet live). This is to let customers know that you have used Shopify to build your online store. For some Shopify sellers, the ‘Powered by Shopify’ brand isn’t a bother.

How to Sync Shopify to Your Accounting System
Why it’s important and the benefits of integration An important part of setting up your Shopify store is connecting your Shopify account with your chosen accounting system. The best accounting software and tools for your Shopify business are ones that can be easily integrated with Shopify to allow the seamless flow of your financial data. This guide will explain how you can integrate Shopify with your accounting system, why it’s important – and what the benefits are of having the two connected.

How to Change Your Store Name on Shopify
As a new Shopify store owner, choosing the right name for your business can be a mammoth task. When you do finally decide on a name and set up shop, it’s natural to consider a name change. Maybe you’ve found a name that better aligns with your brand than the one you first chose. Perhaps you’ve decided to shift into a different niche market – or, you simply changed your mind.

Shopify Fulfilment Network Guide: What you need to know and how you can leverage this to expand your business
On June 19th, 2019, Shopify announced their largest development to date - the Shopify Fulfilment Network (SFN). Through combining sophisticated machine learning systems with a geographically dispersed network of warehousing facilities, Shopify aims to make it easier for online sellers to successfully grow their brands. “Shopify is known for having simplified the online shopping experience, and we are now taking this one step further — making the fulfillment systems and technology that used to be reserved for the largest companies in the world accessible and affordable to every merchant, even those just starting to take off.

How-To Guide: Collecting Shopify Sales Tax
Sales tax is a fact of life for all ecommerce sellers. If you’re not currently collecting it, you’re probably not meeting your tax obligations. Every product sold in the US and Canada (whether you’re a local or not), will likely be liable for sales tax. The real question is not whether you should be paying, but how much. And this is where things get tricky. Excluding the N.O.M.A.D. states, every US state has a tax rate, and some additional jurisdictions with their own applicable rates too.

11 Actionable Shopify SEO Tips for Your Shopify Store
It’s the age-old question any business faces: how do you get more customers? For Shopify retailers, it’s not a simple matter of building a beautiful store to draw shoppers. To increase your online visibility, you need to make it easy for your customers to find you. This is where you can use search engine optimisation (SEO) to improve your store’s ranking, organic website traffic, and ultimately, customer purchases. Think of SEO as external signage on a physical store, without it, how are customers to know what you sell, let alone where to find you?

A Guide To Selling Your Shopify Store
Making the decision to sell your business isn’t easy. But if your heart isn’t in the game anymore, or you’re ready for a new challenge, then it might be time to pass the baton. If you’re ready to sell your Shopify store, or you’re at least considering your options, this guide will show you how to prepare your business for sale. From store valuation methods through to posting a business listing online, you’ll be well on your way to the next chapter of your life in no time.

How to Drive Traffic to your Shopify Store
Marketing tips and tricks on how to drive traffic and sales You’ve launched your Shopify store – congratulations! Now that you’ve set up shop and you’re ready to market your products to the world, the next step is to think about how you’re going to drive traffic to your online store. You need customers! As an e-commerce merchant, attracting new customers and driving organic or paid traffic to your website is key to all parts of your business; brand awareness, customer engagement, sales and return purchases.

The Best Accounting Software for Shopify Merchants
You’ve mastered Shopify, your sales are on the rise, and it seems your ecommerce venture is flourishing… but, you’re making most of these assumptions based on the balance in your bank account. The only way to actually be certain if your Shopify store is making a profit is accurate accounting. This is why you’re exploring “the best accounting software for Shopify merchants”, or something along those lines. You know it’s time to get insight into your business’s cash flow, and build and regularly review a Profit and Loss Statement (P&L) and Balance Sheet.

The Best Apps to Fully Automate Your Shopify Store
As a seller, you’ll know the beauty of ecommerce is that you can run your business and sell your products from anywhere, to anyone in the world. While that creates accessibility and flexibility, it doesn’t necessarily make business any easier. Automating your store functions is the best way to streamline your ecommerce business, removing the manual work, so you can concentrate on more valuable tasks; the ones necessary to growing your business.

A2X named Xero's App Partner of the Month for September 2019
A2X, the worlds leading Shopify and Amazon accounting connector has been named by Xero as it’s App Partner of the Month for September 2019. A2X has been helping thousands of you across the world to automate, streamline and accurately account for all of your, or your client’s e-commerce sales for over 5 years now. The launch of our new product, A2X for Shopify is now helping Shopify stores all across the globe to accurately account for their Shopify sales inside of Xero.

The Top 10 Best Shopify Apps to Increase Sales
You’ve set up your Shopify store and now you’re ready to grow your business, and that means increasing sales. Shopify’s App Store is full of free and paid plugins you can easily integrate and use to your advantage. Too much choice, though, makes it hard to know where to invest your time – and sometimes money. So, we’ve done the research for you, compiling a list of the top ten apps you need to grow your turnover and revenue.

Leveraging tech to take on large scale clients
How A2X has been a key player in Catching Clouds growth Ecommerce accounting firm, Catching Clouds, based in the US, works with established ecommerce sellers producing a turnover of between one and $50 million. They’re considered leaders in the mid-to-high-range seller market because of their focus on high-quality tech to help their clients automate business operations. Co-founder Scott Scharf has worked hard to create a well-known, high-tech brand - working closely with other leading tech brands like Xero and Gusto.

Welcome Financly Bookkeeping Solutions - A2X's first Canadian Partner
We are excited to welcome Financly Bookkeeping Solutions as A2X’s first Canadian Partner. Teresa Slack is one of the two owners and founders of Financly Bookkeeping Solutions - a cloud-based, virtual bookkeeping service for modern businesses that need a dynamic accounting team. With over 30 years of experience, she is not only skilled at financial record keeping and reporting, but also setting up systems, business management, sales and marketing, forecasting and much more.

A2X for Shopify is here to help you simplify your Shopify accounting!
You asked and we listened. After many months of development and hard work behind the scenes, we’re thrilled to announce that our latest integration is here: A2X for Shopify. During the past four and a half years, we have helped thousands of Amazon sellers and accountants to simplify their bookkeeping by automating the process of importing financial information into Xero and QuickBooks Online. Through accounting for settlements rather than individual transactions, A2X provides a highly accurate and scalable method of recording transactions.

A solid foundation for a solid shampoo business
How A2X helped Honua Bars start on the right foot Solid shampoos and conditioners are having a moment. In a world hungry for plastic-free solutions and green alternatives – and obsessed with natural beauty products – they’re increasingly popular, and the market is booming. Roughly a year ago, Sophie Thwaites stepped into that niche with her homemade bars – now called Honua Bars. Based on Australia’s Gold Coast, she had struggled to find shampoo and conditioner that worked for her hair and wanted to stop buying plastic bottles.

A2X reduces business owners’ stress, says The Digital CPA
Accounting connector app permanent addition to Jay Kimelman’s digital toolbelt Jay Kimelman has his hands in many different pots. Over the past 20 years, he’s been the CFO of a pharmaceuticals company, helped to design, build and deploy SAP-based ERP solutions for Siemens Hearing Instruments, and started – then sold – a nutraceutical manufacturing business. He’s all about the tech – a workflow automation expert and self-proclaimed “recovering appaholic”. So it makes sense that in 2011, Jay rolled everything he knew about accounting and systems into one – launching his cloud-based accounting firm.

AC Ecommerce Accounting – Cindy Smith
Penny perfect month-end for Cindy Smith and clients A2X saves ECommerce Accounting LLC hours of manual reconciliation Cindy Smith has worked as a CPA her entire adult life – it’s her bread and butter. Several years ago, her son and his wife started an eCommerce business and Cindy offered to take care of the books. But she quickly realised that the world of eCommerce came with a raft of complexities.

AC Out of the Box CFO – Chaim Korik
A2X invaluable for Chaim Korik and his clients Simple tool efficient, accurate – and saves time Chaim Korik’s career has taken him all over the world. He was born in Brazil, got a degree and his master’s in accounting in the US, then moved down under after marrying his Australian wife. During that time, he’s studied and travelled the globe, working his way up from a small business bookkeeper to managing corporate accounts for large, more complex organisations.

AC T3 Bookkeeping
T3 Bookkeeping adds A2X string to bookkeeping bow Digital tools save Trinity Scott – and her clients – time Like many bookkeepers, Trinity Scott’s journey started with a degree in accounting. But after graduating from college, she found the idea of 60-hour weeks working for a big corporate not all that appealing. Her husband was in the military, and after his stint as a submariner in the Navy, the happy couple decided to start a family.

Accountancy firm targets Shopify space with help of A2X
Accountancy firm targets Shopify space with help of A2X Two years ago, CloudCounting was - as owner Tracey Newman puts it - a general accountancy practice. Fast-forward 24 months, the firm has made a name for itself as specialists in ecommerce accounting, specifically for Shopify sellers. The shift has been purposeful and organic. “We always try to go to market as a best-practice accountancy firm” This reflects the way the accounting industry is changing - at lightning speed.

Adrian Turley | LPG Jets
LPG Jets – from the odd sale to 1800 orders per month Explore how this eCommerce business uses a combination of A2X and Xero to automate sales data from his Shopify, eBay and Amazon accounts. The integration saves him time, which he now spends on marketing his business, and eliminates any unnecessary number-crunching or paperwork-related worry. The start of the LPG Jets empire Two years ago, Adrian Turley was just like many other people, selling the odd thing on eBay to make a bit of cash.

Automated, accurate, affordable
How A2X lets Acuity do more for their clients Acuity is a US-based accounting firm that specialises in bookkeeping and accounting for small businesses. They are tech leaders in the accounting field, and are always looking for ways to make their work more efficient and save money for clients. A2X - which helps them automate some complex processes, get accurate numbers, and speed up their results - does just that. After implementing A2X and seeing the difference it made, the team at Acuity recommends it to all their Amazon clients.

Backdating the books
A2X, bookskeep, and accrual accounting bookskeep is a US-based bookkeeping firm that specialises in ecommerce businesses. They’ve been around since 2014, and have been an A2X partner since 2017. bookskeep has a high number of clients using QuickBooks Online, although they’re seeing an increasing number of Xero users too. Recently, the bookskeep team helped a client who needed to rebuild their financial records in order to sell their business - and they realised the true value of A2X.

Beckoffice Clients’ Easy Ecommerce Transitions
A simpler transition to e-commerce with A2X Beckoffice Ltd helps clients pivot business during pandemic – and digital tools have been essential. Beckoffice Ltd is a London-based bookkeeping and management accounting firm. They provide a wide range of services – general bookkeeping, VAT, cash flow and forecasting – right up to the trial balance with full reconciliations, which then get sent on to accountants. Management accountant Joanna Prosser explains that as a cloud-based business, Beckoffice is all about automation: “We always take the view that if we can automate, it makes things more streamlined.

Blinds Downunder
Blinds Downunder Set-Up to Succeed with A2X Find out how this eCommerce start-up uses a combination of Shopify, A2X and Xero to simplify its bookkeeping and avoid any unnecessary paperwork. That means it can focus on growing the business, without having to worry about sales discrepancies. That trifecta of accounting software is supported by other digital tools like HubSpot and Order Printer, as well as a custom selector giving customers the ultimate roller blind purchasing experience.

Blubooks Accounting | Streamline, Scale, Succeed with A2X
The three Ss of Blubooks Accounting: streamline, scale, succeed With a love of all things eCommerce and accounting and hands-on business experience, Eoin Coney and Andrew from Blubooks Accounting are helping clients streamline their bookkeeping processes so they can scale quickly and succeed. To do that, Blubooks uses a mixture of digital tools including Xero, QuickBooks Online, TaxJar and Stripe – and the latest addition to its tech-stack is A2X.

Bookkeeping by Tom
Keeping up with rapid growth How A2X helped Tom Ewanchyshyn manage the books for growing fashion business Although Tom Ewanchyshyn has done a lot of things in his career, bookkeeping and accounts have always been part of the picture. At just 15, he was helping do the accounts for his family’s business. Later, he established several small businesses of his own and managed the bookkeeping for those enterprises too. Finally, he moved into the financial sector for a decade, before shifting gears into part-time bookkeeping as he headed towards retirement.

Brighter Accounting | Gemma Wheatley
Using A2X to create valuable partnerships with clients Brighter Accounting has integrated A2X into its well-curated digital tech-stack to help it step into the world of eCommerce accounting and add true value to its clients. Discover how Brighter Accounting uses A2X, alongside other digital tools like QuickBooks Online, Xero, Zoom and TaxCalc, to bring seamless automation to tedious, time-consuming tasks. Committed accountants and business partners Gemma Wheatley was a high-level corporate accountant with demanding hours.

Cardology
More time, less stress How using A2X helped Cardology build its business Cardology does anything but your standard greeting cards. The company designs and produces clever, laser-cut cards that transform into 3D works of art – and the concept has proved incredibly popular. With his wife and sister, David Falkner co-founded Cardology in 2014. In just seven years, the business has gone from strength to strength, selling a huge range of wholesale cards through Amazon, Etsy and their website.

Crafty Wholesale Limited | Linzi Algar
A2X critical to Crafty Wholesale’s growth Follow UK-based Crafty Wholesale Limited’s wild ride from hobby to full-blown eCommerce business and how A2X has been critical for taking the headache out of their accounting – and key to their Shopify claim to fame. A2X and Xero are two of Crafty Wholesale’s 15 applications that help business owner Linzi Algar focus on expanding into new markets. From crafting children’s clothes for fun to a fully-fledged business Linzi Algar wears many hats.

Cyndi Thomason | bookskeep
bookskeep paves a profit first path for ambitious ecommerce sellers Discover how Cyndi Thomason built her bookkeeping empire from the ground up with the help of smart digital tools like A2X. These days, bookskeep is thriving, helping ecommerce businesses turn healthy profits, and Cyndi (now a bestselling author) has cemented herself as a leading figure in the ecommerce accounting community. Juggling work and mum life As with many accountants, Cyndi Thomason’s career started in the corporate world.

Daniella Ng | Harvest Accounting
Singapore cloud-based firm streamlining small business digital operations using A2X Discover how Singapore accounting firm Harvest Accounting is using A2X to streamline eCommerce client operations, saving hours on month-end processes, and uncovering financial insights that will help business owners make better decisions. Advocates of the Xero ecosystem, the firm has made A2X a part of its “gold standard” accounting tech-stack alongside Google Business, Dext, Practice Ignition and Futrli. Bringing cloud-based accounting to Singapore Back in 2018 when Xero first launched into Singapore, Matthew Phua saw a business opportunity.

Financly and A2X
Financly and A2X We are excited to welcome Financly Bookkeeping Solutionsas A2X’s first Canadian Partner. Teresa Slack is one of the two owners and founders of Financly Bookkeeping Solutions - a cloud-based, virtual bookkeeping service for modern businesses that need a dynamic accounting team. With over 30 years of experience, she is not only skilled at financial record keeping and reporting, but also setting up systems, business management, sales and marketing, forecasting and much more.

Henke Bookkeeping | Erika Henk
Empowering businesses with accurate eCommerce accounting Read how US bookkeeping business, Henke Bookkeeping, discovered A2X and is using it to simplify and automate processes for its clients, eliminating the guesswork and uncovering reliable financial data. Founder Erika Henke combines A2X with QuickBooks Online, Google Docs and LastPass to deliver bookkeeping services that empower her eCommerce clients to reach their growth goals. Entrepreneurial spirit and desire to expand Erika Henke knows her numbers.

How aggregator Cap Hill Brands automates month-end close across 27+ ecommerce stores
Explore how online consumer brand company Cap Hill Brands has quickly cemented itself as one of the top four aggregators in the US, and how A2X plays a critical role in its mission to nurture ecommerce brands into thriving global businesses. Taking ecommerce consumer brands to the next level With pandemic shopping and a new wave of online sellers entering the market, more and more Amazon aggregators are exploding onto the ecommerce scene.

Kate’s Clothing automates account reconciliation – securing customer data in the process
A2X eliminates unnecessary data overlap, saving long-time e-commerce seller time and stress. It’s hard to believe that once upon a time, e-commerce wasn’t a thing, but that’s where Kate Whitegroatt’s story starts. Around 17 years ago, back when #girlboss was non-existent, Kate had just finished her degree in chemical engineering – she came top of her class – and started her first job. Outside of work, Kate loved to design and sew, and it wasn’t long before she was turning out custom-made orders for other people too.

Learning Roots
Learning Roots expands eCommerce network using A2X Explore how this eCommerce business uses A2X to batch transfer Shopify sales data to Xero, saving hours of time (and money) every month. By automating that process, it’s been able to expand into new markets and other eCommerce channels. Alongside complementary digital tools like Active Campaign, Facebook Advertising, Google (Sheets, Ads, Analytics) and UpWork, A2X has helped Learning Roots make a successful transition into the eCommerce world.

Leveraging tech to take on large scale clients
How A2X has been a key player in Catching Clouds growth Ecommerce accounting firm, Catching Clouds, based in the US, works with established ecommerce sellers producing a turnover of between one and $50 million. They’re considered leaders in the mid-to-high-range seller market because of their focus on high-quality tech to help their clients automate business operations. Co-founder Scott Scharf has worked hard to create a well-known, high-tech brand - working closely with other leading tech brands like Xero and Gusto.

Morgan Wilson | Creditte
More time to help eCommerce clients flourish Discover how Australian accounting firm Creditte uses A2X to automate bookkeeping processes, saving hours of data entry. With that time, the team can focus on high-value advisory tasks that will help clients build better eCommerce businesses. Connected to Xero, Microsoft 365, DataDear, Hubdoc, HubSpot, Dext and Teams, A2X delivers seamless service – and makes it easy for Creditte to work alongside other suppliers like Full Stadium and Practice + Pixels.

On Point Fit | Peter Zakrzewski
eCommerce expert says A2X crucial part of growing his online store Having worked as a digital and eCommerce consultant for a decade, last year Peter Zakrzewski purchased On Point Fit, an online activewear store – and he was quick to take advantage of how much time A2X for Shopify could save him with his accounting. Together with Xero, Gorias and Blend AI, A2X has streamlined and automated operations, so Peter can focus on improving the customer experience.

PL Nutrition Darling/Smoothie Bomb
Three hours to minutes – Smoothie Bomb reconciles thousands of payments in minutes Turning fussy eating into a booming business with a little help from A2X. There’s nothing more ironic than a qualified nutritionist specialising in family health and childhood nutrition – with a 13-year-old daughter who is “a really crappy eater.” But that’s exactly where Cinzia Cozzolino found herself just under ten years ago. “I thought, ‘I’ve got to sort this out because it’s driving me nuts’,” she laughs.

Sarah Korhnak | Small Business Sarah
Sarah Korhnak helps remove the mystery – and misery – of running a small business Explore how US bookkeeper Sarah Korhnak integrates A2X with her business, not only saving her time and giving her clients access to accurate financial data in real-time but making training new hires easy too. Alongside QuickBooks Online, Dropbox, Google Drive, Loom and Process Kit, A2X is the cherry on top of a simple digital setup, making it easy for Sarah’s business to grow so she can service more clients and spend more time at home with her kids.

Silver & Beauty
Online beauty retailer automates back-end in time for big growth spurt With A2X, Silver & Beauty’s Marek Lasisz never has to worry about his invoices again It’s not surprising that Marek Lasisz is the creator of online beauty business Silver & Beauty – some would say it’s in his DNA. Marek’s mother owns a beauty parlour in Germany, where he spent most of his childhood. It’s also perhaps why he moved into retail, working as a general manager for Aldi supermarkets in the UK for 11 years.

Simon Edwards | Precision Bookkeeping
“Who doesn’t want to spend less time on their accounts?” says Precision Bookkeeping This UK accounting and bookkeeping firm reveals how it’s using A2X to eliminate 10 hours of manual reconciliations per month. With automated processes, its clients have more time to enjoy growing their businesses. The seamless integration between Xero and A2X provides accurate sales summaries across different eCommerce channels, without the fuss of manual data manipulation. Automation is the key to precise bookkeeping After six years working at an accountancy firm he joined straight out of college, Simon Edwards was ready to branch out.

TenKey transforms clients’ books using A2X
Less stress for Krissy Justice and her monthly reconciliations Krissy Justice has a wealth of knowledge and experience – between her time in the corporate world and running her own business venture, she has 25 years under her belt in accounting and finance. TenKey Management & Bookkeeping Services started as an “add-on business”, something Krissy did on the side while working as a director of finance. But in 2018, things had kicked up a notch.

Throne Boss declares A2X a worthy knight of the app round table
Digital tools a ‘no-brainer’ for e-commerce seller Craig Anderson – who also happens to be a CPA Jump on Craig Anderson’s LinkedIn page and it’s immediately apparent that he knows a thing or two about running a business. Craig is a certified public accountant (CPA) with 19 years’ experience under his belt. He’s worked with accountants, bookkeepers and SMEs across a variety of industries, and started – then sold – his own practice.

Totally Booked
Helping clients help themselves How Totally Booked uses A2X to give clients clarity Totally Booked is about more than just bookkeeping. The company aims to help small businesses boost their profitability by saving time and money on their accounting processes. The business started six years ago when founder Kelly Gonsalves found herself out of a job – and at a loose end. Although it grew out of necessity, it has carved out its niche in the industry, specialising in e-commerce with a huge range of Amazon, Etsy, and eBay sellers as clients.

Tracey Newman | Bean Ninjas
Bean Ninjas & A2X: Shopify sellers hitting 8-figure target Over the years, accounting expert Bean Ninjas has zeroed in on a specific segment of the eCommerce market, honing its skills and building a powerful tech stack along the way. As founder Tracey Newman explains, A2X is still a key part of that package, along with other big-name tech solutions like Xero, Dext and Klaviyo. Some businesses start with one type of client and broaden their scope as they grow.

Turning poop into profits – and hundreds of hours into just a few clicks
How A2X helped Patio Pet Life sort out its messy accounts Patio Pet Life is unique. The California-based company runs a subscription service that delivers swatches of fresh grass in plastic trays to pet-owners who don’t have outdoor space, so their dogs can do their business on the porch or patio. Owner Mike Moore started the business with his wife Devon back in 2015. It began as a small-scale operation, with Mike driving around their home city of Newport to deliver trays on weekends.

Unloop and A2X | eCommerce Accounting on Autopilot
Helping clients turn their eCommerce accounting onto autopilot Combining the power of people and technology, Unloop is helping eCommerce founders gain control of their finances, using digital tools like A2X to put their accounting on autopilot. Together with other big-name systems like Xero, QuickBooks Online, Dext, Hubdoc, DEAR, Slack, Zoom, ClickUp and Loom, Unloop and its clients are headed for lightning-fast growth. From public to eCommerce accountant As with many professional CPAs, Michael Pignatelli cut his accounting teeth at one of the well-known ‘Big Four’, Deloitte.